---
title: "Search terms — two cool birthday party decorations - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/two-cool-birthday-party-decorations/search-terms"
last_updated: "2026-08-05T23:01:55.600Z"
locale: en
meta:
  description: "Niche score 42/100 · $27K/yr market · 86K searches/yr · $14.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · $27K/yr market · 86K searches/yr · $14.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — two cool birthday party decorations - Flapen"
---

# **two cool birthday party decorations**

**Skip it**

A small market ($27K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 40Conversion 27Competition 49Returns 55Price range 62Avg price 69Brand share 55Review moat 94Quality gap 25

**Review moat**

**Great****110.55**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$14.22**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.86–$29.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.8%**

return rate — above 5% kills the launch gate

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+12.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$27K**

$27K/yr · 86K searches

## Search terms