---
title: "Transformers Coloring Book — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/transformers-coloring-book"
last_updated: "2026-08-09T19:38:53.603Z"
locale: en
meta:
description: "Niche score 41/100 · $48K/yr market · 72K searches/yr · $20.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $48K/yr market · 72K searches/yr · $20.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Transformers Coloring Book — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **transformers coloring book**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 10Conversion 40Competition 91Returns 77Price range 64Avg price 90Brand share 4Review moat 52Quality gap 19
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.86**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.86–$31.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,417.51**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$48K**
$48K/yr · 72K searches
**Growth**
**Bad****-29.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, transformers coloring book is a $48K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **transformers coloring book market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$52K–$63K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#2,078**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **75%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**8 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**25%**
Top 20: 61%
**Open market**
**1%**
- Transformers63% - INTIMO24% - BAZIC PRODUCTS7% - Bendon2% - Coloring Books2% - Simple Joys by Carter's1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -29.8% search growth over the last 90 days.
6K4KPrime Day '25Spike '25Black Friday '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/transformers-coloring-book/trend)
## **Top transformers coloring book search terms**
- **transformers coloring book**22K/yr-24.2%4.9% conv. - **transformers pajamas**15K/yr-29.9%1.1% conv. - **transformer coloring book**10K/yr-22.4%8.1% conv. - **transformer pajamas**13K/yr-28.5%1.2% conv. - **transformers pajamas boys**8K/yr-46.3%1.9% conv. - **transformer pajamas for boys**4K/yr-46.2%1.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/transformers-coloring-book/search-terms)
## **Top transformers coloring book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$9544%$2K6%$3K8%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Transformers Coloring Book 1 Title Fun Game Workbook for Learning Drawing Coloring Gift for Kids Toddler Activity at Classroom Home 80 Pages 1-Pack**BAZIC PRODUCTS**$8.84**4.7★47 rev](https://www.amazon.com/dp/B0CNKYLS4Z) [2**Transformers One Coloring Book Set - Bundle with Activity Book Featuring Optimus Prime Plus Stickers Crayons More | Transformers Coloring Set for Boys Girls Kids**Transformers**$8.14**4.1★37 rev](https://www.amazon.com/dp/B0DWQZLR93) [3**Transformers Little/Big Boys 4 Piece Cotton Pajama Set (Autobots 4)**Transformers**$23.79**4.4★91 rev](https://www.amazon.com/dp/B0CCGLN8FL) [4**Transformers Optimus Prime Bumblebee Boys Short Sleeve T-Shirt and Shorts Set for Toddler to Big Kids**Transformers**$21.03**4.8★28 rev](https://www.amazon.com/dp/B0DWG2F3JZ) [5**Transformers Pajamas | Optimus Prime Boys Pjs | Bumblebee Pajamas For Boys | Black | 5**Transformers**$26.19**4.7★201 rev](https://www.amazon.com/dp/B0CKZ9QS88)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**INTIMO Transformers Pajamas Boys Raglan Short Sleeve and Pant PJ Set (Bumblebee 6/7)**INTIMO**$28.25**12 rev4mo ago](https://www.amazon.com/dp/B0GN5YLCC9) [**INTIMO Transformers Pajamas Boys Raglan Short Sleeve and Pant PJ Set (Optimus 6/7)**INTIMO**$29.25**12 rev4mo ago](https://www.amazon.com/dp/B0GN4M4KZW) [**Transformers Decepticon Megatron Boys Short Sleeve T-Shirt and Mesh Short Set for Big Kids**Transformers**$15.48**10 rev5mo ago](https://www.amazon.com/dp/B0GKQ4YRLL) [**Transformers Optimus Prime Boys Short Sleeve T-Shirt and Mesh Short 2 Piece Set for Big Kids**Transformers**$19.96**13 rev5mo ago](https://www.amazon.com/dp/B0GHPKVZJG) [**Transformers Boys Short Sleeve T-Shirt and Mesh Short Set for Big Kids**Transformers**$17.31**6 rev5mo ago](https://www.amazon.com/dp/B0GHPP5HHB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Transformers Optimus Prime Boys Short Sleeve T-Shirt and Mesh Short 2 Piece Set for Big Kids**Transformers**$19.96**4.9★**▲ 155%**](https://www.amazon.com/dp/B0GHPKVZJG) [**Transformers Little Boys Allover Print Button Front Camp Shirt Blue 6**Transformers**$17.76**4.7★**▲ 152%**](https://www.amazon.com/dp/B0FY8G384Z) [**Transformers Boys Short Sleeve T-Shirt and Mesh Short Set for Big Kids**Transformers**$17.31**5.0★**▲ 146%**](https://www.amazon.com/dp/B0GHPP5HHB) [**Transformers Boys French Terry Short Sleeve T-Shirt and Short Set for Big Kids**Transformers**$18.27**5.0★**▲ 143%**](https://www.amazon.com/dp/B0GF9LC614) [**Transformers Decepticon Megatron Boys Short Sleeve T-Shirt and Mesh Short Set for Big Kids**Transformers**$15.48**4.9★**▲ 142%**](https://www.amazon.com/dp/B0GKQ4YRLL)
**~~View all trending →~~**
## **What buyers say about transformers coloring book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“The onesie provides him with a comfortable fit”*
**Quality-Overall**16%
*“The onesie emits durable quality”*
**Soft Feel**8%
*“The material is soft and breathable, making them great for both playtime and a cozy night's sleep”*
**Color**6%
*“The colors are bright”*
**Material Quality**4%
*“the material is still nice and durable and well made”*
**Ease Of Use**4%
*“is easy to work”*
**Design-Overall**3%
*“The design is also super cute”*
**Value For Money**3%
*“This was a good find and the price, about 10 bucks was lovely too”*
**Comfort-Overall**3%
*“comfortable”*
**Gifting Purpose**3%
*“Great Christmas present”*
### **What buyers complain about **
**Size-Overall**20%
*“wrists are too small for the size”*
**Durability**14%
*“broke within a day”*
**Quality-Overall**10%
*“overall construction feels cheap”*
**Value For Money**8%
*“Unfortunately this watch was not worth it”*
**Thickness**6%
*“felt like it was way thin”*
**Instructions/User Manual/Troubleshooting**6%
*“Does not come with instructions or any kind of manual”*
**Color**6%
*“different color arrived”*
**Accuracy-Overall**6%
*“very confusing to figure out how to set the right time”*
**Gifting Purpose**3%
*“is a gift so was disappointing”*
**Ankle Support**3%
*“Bindings on ankles”*
### **Top return reasons **
**Size-Overall**51%
**Material Quality**7%
**Length**6%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**4%
**Strap/String Quality**4%
**Waist Fit**3%
**Functionality-Overall**3%
**Quality-Overall**3%
**Arm Fit**2%
## **Common questions**
- **Is transformers coloring book profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 73 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is -29.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the transformers coloring book niche?**
- 8 brands and 22 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in transformers coloring book?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.9%.
- **When does demand for transformers coloring book peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the transformers coloring book niche?**
- Listings span $5.86–$31.06; the average listing price is $20.86 (sweet spot $15–$100). The average incumbent carries 1,418 reviews — the moat a new listing must climb.
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