---
title: "Toy Story Costume Adult — $122K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/toy-story-costume-adult"
last_updated: "2026-08-09T11:26:20.432Z"
locale: en
meta:
description: "Niche score 55/100 · $122K/yr market · 1.2M searches/yr · $39.33 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $122K/yr market · 1.2M searches/yr · $39.33 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Toy Story Costume Adult — $122K/yr Amazon US Niche (2026) - Flapen"
---
# **toy story costume adult**
**Worth a look**
Shows demand growing +159.4% this quarter, but weak search conversion (0.3%) keeps it on the watch list.
Market size 28Growth 96Conversion 3Competition 78Returns 3Price range 55Avg price 95Brand share 78Review moat 52Quality gap 62
**Growth**
**Incredible****+159.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$39.33**
avg listing price — sweet spot $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$8.15–$161.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,431.22**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$122K**
$122K/yr · 1.2M searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.1%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, toy story costume adult is a $122K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toy story costume adult market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$197K–$236K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#11,960**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **82%**
- **Out of stock**
- **7.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**57%**
Top 20: 99%
**Top-5 click share**
**37%**
Top 20: 74%
**Open market**
**37%**
- COSUSKET19% - Disney12% - Fun Costumes9% - MJC9% - Disguise8% - GONAAP6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +159.4% search growth over the last 90 days.
225K175KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 69.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/toy-story-costume-adult/trend)
## **Top toy story costume adult search terms**
- **toy story costume**262K/yr+198.0%0.1% conv. - **toy story costume adult**450K/yr+87.1%0.2% conv. - **toy story costumes**97K/yr+197.5%0.1% conv. - **toy story adult costumes**89K/yr+139.5%0.1% conv. - **toy story costumes for adults**26K/yr+449.2%0.3% conv. - **toy story costume women**43K/yr+127.2%0.1% conv. - **toy story halloween costumes**34K/yr+541.9%0.0% conv. - **adult toy story costume**47K/yr+180.4%0.3% conv. - **toy story adult costume**31K/yr+211.8%0.2% conv. - **toy story family costumes**20K/yr+344.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/toy-story-costume-adult/search-terms)
## **Top toy story costume adult products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$10K12%$15K16%$19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COSUSKET Fitted Unisex Adult Aliens Onesie Pajamas Halloween Flannel Womens Cosplay One Piece Costume Green/Blue**COSUSKET**$29.83**4.7★9,011 rev](https://www.amazon.com/dp/B0D9JNMSYN) [2**Beauty Shine Unisex Adult Onesie One Piece Pajamas Cosplay Cartoon Costume Halloween Christmas Sleepwear Jumpsuit Plush Homewear(Aliens Small)**Beauty Shine**$22.51**4.5★6,114 rev](https://www.amazon.com/dp/B07X68MWRZ) [3**GONAAP Unisex Adult Green/Blue Onesie Pajamas Animal One Piece Halloween Costume Cosplay Sleepwear (Green/Blue XX-Large)**GONAAP**$27.11**4.5★1,503 rev](https://www.amazon.com/dp/B0D6YQKGWB) [4**ressber Unisex Adult Onesie Pajamas Animal One Piece Halloween Costume Christmas Sleepwear Jumpsuit (US Alpha X-Large Regular Regular Aliens)**ressber**$28.73**4.5★1,014 rev](https://www.amazon.com/dp/B0BQMLMSVX) [5**Disney Toy Story Adult Buzz Lightyear Hooded One Piece Costume Fleece Pajama Union Suit For Men and Women (Buzz XXS/XS)**MJC**$46.14**4.5★55 rev](https://www.amazon.com/dp/B0DJ9W53M9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disney Toy Story Toddler to Tween Girl Dresses Ruffle Short Sleeve Tutu Sparkle Tulle Skirt Summer Mesh Clothes Birthday Party Gift Theme Park Costume Casual Outfit Decoration Colorful Pink 4-5T**Disney**$31.86**980 rev7mo ago](https://www.amazon.com/dp/B0G6KRTTW1) [**Toy Story Jessie Toddler Girl Romper with Tulle Skirt Overlay Ruffle Sleeves Jumpsuit with Bow Kids One Piece Outfit Summer Clothes Red 4-5T**Disney**$25.55**884 rev7mo ago](https://www.amazon.com/dp/B0G4VW47PC) [**Disney Toy Story Union Suit Womens Jessie Costume One-Piece Pajama Cosplay Onesie (Large/X-Large Multicolored**Mad Engine**$37.23**10 rev11mo ago](https://www.amazon.com/dp/B0FNP4DPWC) [**Disney Toy Story Adult Buzz Lightyear Hooded One Piece Costume Fleece Pajama Union Suit For Men and Women (Buzz XXS/XS)**MJC**$46.14**55 rev1y ago](https://www.amazon.com/dp/B0DJ9W53M9) [**Disney Toy Story Adult Buzz Lightyear Hooded One Piece Costume Fleece Pajama Union Suit For Men and Women (Buzz 2X/3X)**MJC**$47.14**55 rev1y ago](https://www.amazon.com/dp/B0DJ9W2F7K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Toy Story Jessie Toddler Girl Romper with Tulle Skirt Overlay Ruffle Sleeves Jumpsuit with Bow Kids One Piece Outfit Summer Clothes Red 4-5T**Disney**$25.55**4.6★**▲ 115%**](https://www.amazon.com/dp/B0G4VW47PC) [**Disney Toy Story Toddler to Tween Girl Dresses Ruffle Short Sleeve Tutu Sparkle Tulle Skirt Summer Mesh Clothes Birthday Party Gift Theme Park Costume Casual Outfit Decoration Colorful Pink 4-5T**Disney**$31.86**4.6★**▲ 114%**](https://www.amazon.com/dp/B0G6KRTTW1) [**GONAAP Unisex Adult Green/Blue Onesie Pajamas Animal One Piece Halloween Costume Cosplay Sleepwear (Green/Blue XX-Large)**GONAAP**$27.11**4.5★**▲ 107%**](https://www.amazon.com/dp/B0D6YQKGWB) [**Jurebecia Girls Nightgowns Princess Nightdress for Kids Flutter Sleeves Night Gown Sleepwear Pajamas Nightie 4t Blue Yellow**Jurebecia**$10.12**4.7★**▲ 107%**](https://www.amazon.com/dp/B0D66Y74XV) [**Disney Cars Mickey Mouse Monsters Inc. Toy Story Boys Short Sleeve T-Shirt and Shorts Set for Toddler Little to Big Kids**Disney**$20.32**4.6★**▲ 99%**](https://www.amazon.com/dp/B095J8N51Y)
**~~View all trending →~~**
## **What buyers say about toy story costume adult**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**41%
*“Fits perfectly”*
**Quality-Overall**11%
*“Excellent product”*
**Soft Feel**9%
*“Its really soft”*
**Ease Of Use**5%
*“Easy to care for”*
**Weight Light**5%
*“Cute and lightweight”*
**Efficiency**5%
*“Works perfect”*
**Value For Money**3%
*“Great price for a character dress”*
**Material Quality**3%
*“Really confortable and great material”*
**Shape/Style**2%
*“The costume seems to be in great shape”*
**Warmth**2%
*“warm he says”*
### **What buyers complain about **
**Size-Overall**25%
*“Did not fit as expected”*
**Quality-Overall**25%
*“Cheap looking”*
**Product Condition**11%
*“Item came in used”*
**Functionality-Overall**7%
*“Inflatable does not work”*
**Comfort-Overall**7%
*“Not rlly comfortable near the ankles”*
**Print Quality**4%
*“Print quality of the image is absolutely terrible”*
**Value For Money**4%
*“I think the its over priced”*
**Weight Heavy**4%
*“And it does get quite heavy after about an hour of wear”*
**Advertised Vs Actual Product**4%
*“Frustrating that it didnt come complete like advertised”*
### **Top return reasons **
**Size-Overall**59%
**Length**8%
**Material Quality**5%
**Product Condition**3%
**Quality-Overall**2%
**Value For Money**2%
**Chest Fit**2%
**Sleeve Fit**2%
**Advertised Vs Actual Product**2%
**Waist Fit**2%
## **Common questions**
- **Is toy story costume adult profitable to sell on Amazon United States?**
- The niche generates $122K/yr across 45 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +159.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the toy story costume adult niche?**
- 21 brands and 56 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in toy story costume adult?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Product Condition. The return rate is 11.1% — above our launch gate.
- **When does demand for toy story costume adult peak?**
- Demand peaks in Sep–Oct; the busiest month runs 69.1× the quietest.
- **What does it cost to enter the toy story costume adult niche?**
- Listings span $8.15–$161.70; the average listing price is $39.33 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.
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