---
title: "toy story 5 — $392K/yr Amazon United States Niche, Score 61/100 - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/toy-story-5"
last_updated: "2026-07-20T18:13:05.775Z"
locale: en
meta:
description: "toy story 5 shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "toy story 5 shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "toy story 5 — $392K/yr Amazon United States Niche, Score 61/100 - Flapen"
---
# **toy story 5**
**Worth a look**
Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 55Growth 100Conversion 12Competition 78Returns 89Price range 78Avg price 95Brand share 38Review moat 29Quality gap 23
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$27.24**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 6% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Price range**
**Great****$4.01–$56.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$392K**
$392K/yr · 1.5M searches
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,569.07**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, toy story 5 is a $392K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$409K–$545K**
- units × avg price
- **Launch success**
- **77%**
- 23 of 30 new (360d)
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#284**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **65%**
- **Out of stock**
- **12.7%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **150 days**
## **Competition**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**12 **
**Sellers**
**158**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 75%
**Open market**
**13%**
- Mattel26% - Crocs21% - Disney19% - Get Trend12% - LeapFrog5% - Disney Store4% - Open — no brand owns it (6 brands, 13%)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$16K8%$31K12%$47K16%$63K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 43 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crocs Unisex Kid Kids Toy Story Classic Clog Lotso 6 Big Kid Medium**Crocs**$56.61**4.8★839 rev](https://www.amazon.com/dp/B0DQY5BJ4J) [2**Crocs Unisex Kid Kids Toy Story Classic Clog Lotso 5 Big Kid Medium**Crocs**$55.60**4.8★839 rev](https://www.amazon.com/dp/B0DQY61JHK) [3**Mattel Disney and Pixar Toy Story 5 What is a Wedding? 4 Figure Pack with Accessories Playscale Story Pack**Mattel**$32.27**4.8★46 rev](https://www.amazon.com/dp/B0FL5CZ83K) [4**Mattel Disney and Pixar Toy Story 5 Jessie & Figures (Amazon Exclusive)**Mattel**$41.32**4.5★67 rev](https://www.amazon.com/dp/B0FG9161NJ) [5**Disney Toy Story Boys Rash Guard & Swim Trunks Two Piece Set Buzz Lightyear Woody Swimsuit Bathing Suit Ages 37 (5-6 Years Multi Woody)**Get Trend**$18.80**4.3★45 rev](https://www.amazon.com/dp/B0FQP96Y8L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Belkin Disney Pixar Toy Story 5 Lilypad Inspired iPad A16 Case Kids (11th Generation 2025 11 / 10th Generation 2022 10.9) Shockproof Protective Cover with Handle & Kickstand Durable Non-Toxic**Belkin**$46.87**51 rev1mo ago](https://www.amazon.com/dp/B0GYW7CWW2) [**Mattel Disney and Pixar Toy Story 5 What is a Wedding? 4 Figure Pack with Accessories Playscale Story Pack**Mattel**$32.27**46 rev1mo ago](https://www.amazon.com/dp/B0FL5CZ83K) [**LeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad**LeapFrog**$27.02**64 rev2mo ago](https://www.amazon.com/dp/B0GMQMZ96P) [**Toy Story 5 Smarty Pants Silly Sound Maker for Toddlers Fun Toy Story Toys**eKids**$23.59**22 rev2mo ago](https://www.amazon.com/dp/B0GYPXXXGS) [**Toy Story 5 Kids Camera with SD Card and Tripod Digital Camera for Kids**eKids**$34.95**16 rev2mo ago](https://www.amazon.com/dp/B0GYQ1X2D5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mattel Disney and Pixar Toy Story 5 Bullseye 24-in Plush Toy**Mattel**$53.85**5.0★**— 1%**](https://www.amazon.com/dp/B0FK1DGJ2S) [**Mattel Disney and Pixar Toy Story 5 Critter Talk Jessie**Mattel**$28.74**4.4★**— 1%**](https://www.amazon.com/dp/B0FJZP9WWY) [**Mattel Disney and Pixar Toy Story 5 Jessie & Bullseye**Mattel**$20.69**4.8★**— 1%**](https://www.amazon.com/dp/B0FK11STJK) [**Crocs Unisex Kid Kids Toy Story Classic Clog Lotso 2 Little Kid Medium**Crocs**$56.48**4.8★**— 1%**](https://www.amazon.com/dp/B0DQY6RZ71) [**Mattel Disney and Pixar Toy Story 5 Ragdoll Edition Woody**Mattel**$21.40**4.7★**— 1%**](https://www.amazon.com/dp/B0FK1JBWZW)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**21%
*“Fun game”*
**Quality-Overall**14%
*“Quality shirt”*
**Size-Overall**8%
*“It's definitely travel size friendly”*
**Gifting Purpose**6%
*“Great Christmas Gift”*
**Advertised Vs Actual Product**6%
*“Works as advertised”*
**Value For Money**5%
*“Worth it”*
**Durability**4%
*“The case feels very durable”*
**Collectibles**3%
*“good fun nice collectible”*
**Design-Overall**2%
*“The design is colorful”*
**Soft Feel**2%
*“The fabric is soft”*
### **What buyers complain about **
**Size-Overall**18%
*“Runs small”*
**Durability**10%
*“Breaks easily”*
**Value For Money**6%
*“Also, the price is absolutely insane for what you get”*
**Quality-Overall**6%
*“Overpriced for the quality”*
**Functionality-Overall**5%
*“then stopped working”*
**Audio Quality**3%
*“No sound”*
**Advertised Vs Actual Product**3%
*“Sizes are misleading”*
**Strap/String Quality**3%
*“the string broke after about one month of normal use”*
**Touch/Button Controls**2%
*“a button broke off”*
**Battery Life**2%
*“the battery is dead”*
### **Top return reasons **
**Size-Overall**29%
**Functionality-Overall**13%
**Value For Money**10%
**Touch/Button Controls**8%
**Defective Material/Parts**8%
**Advertised Vs Actual Product**3%
**Audio Quality**3%
**Strap/String Quality**3%
**Quality-Overall**2%
**Gifting Purpose**2%
## **Common questions**
- **Is toy story 5 profitable to sell on Amazon United States?**
- The niche generates $392K/yr across 43 tracked products. 23 of 30 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the toy story 5 niche?**
- 12 brands and 158 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in toy story 5?**
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 1.3%.
- **What does it cost to enter the toy story 5 niche?**
- Listings span $4.01–$56.61; the average listing price is $27.24 (sweet spot $15–$100). The average incumbent carries 3,569 reviews — the moat a new listing must climb.
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