---
title: "Towel Bathrobe — $17K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/towel-bathrobe"
last_updated: "2026-08-09T06:32:56.905Z"
locale: en
meta:
description: "Niche score 42/100 · $17K/yr market · 102K searches/yr · $38.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $17K/yr market · 102K searches/yr · $38.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Towel Bathrobe — $17K/yr Amazon US Niche (2026) - Flapen"
---
# **towel bathrobe**
**Skip it**
A small market ($17K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 20Conversion 5Competition 79Returns 21Price range 81Avg price 95Brand share 72Review moat 30Quality gap 65
**Avg price**
**Incredible****$38.32**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$17.62–$116.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,508.88**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****6.0%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-10.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$17K**
$17K/yr · 102K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, towel bathrobe is a $17K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **towel bathrobe market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$38K–$48K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#214**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**24 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**62%**
Top 20: 98%
**Top-5 click share**
**36%**
Top 20: 72%
**Open market**
**31%**
- PJGGZ20% - Alpine Swiss19% - Marquess9% - KAHAF COLLECTION8% - Lacoste7% - Turkuoise7%
## **Demand**
Weekly Amazon search volume, last 44 weeks — -10.9% search growth over the last 90 days.
20K15KSpike '25Holiday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/towel-bathrobe/trend)
## **Top towel bathrobe search terms**
- **terry cloth robes**24K/yr-10.0%0.7% conv. - **terrycloth robe**15K/yr+29.0%0.5% conv. - **bathrobe terry cloth**11K/yr-12.5%0.6% conv. - **cotton towel robe**8K/yr-10.4%0.4% conv. - **terry bath robe**7K/yr+16.2%0.8% conv. - **bath robe terry cloth women**7K/yr-21.7%0.7% conv. - **terrycloth bathrobe**8K/yr-0.9%0.5% conv. - **terry cloth robe women**6K/yr-4.9%0.6% conv. - **ladies terry cloth bath robes**6K/yr-50.5%1.0% conv. - **terry cloth bath robes**5K/yr-31.4%1.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/towel-bathrobe/search-terms)
## **Top towel bathrobe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5046%$1K9%$2K12%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**alpine swiss Blair Womens Cotton Terry Cloth Bathrobe Shawl Collar Velour Spa Robe White Small / Medium**Alpine Swiss**$53.17**4.5★2,048 rev](https://www.amazon.com/dp/B078TF1S71) [2**Marquess All-Cotton Bathrobe Thick Plush Cloth Housecoat Terry Toweling Sweat Steaming Clothes Comfortable & Warm (Forest)**Marquess**$48.54**4.5★2,279 rev](https://www.amazon.com/dp/B0F9KXLTCR) [3**PJGGZ Womens Shawl Collar Bathrobe Soft Long Towel Robes for Women - Super Absorbent Quick Dry yet Warm(Light Pink S/M)**PJGGZ**$23.48**4.4★836 rev](https://www.amazon.com/dp/B0DRNXRLTL) [4**Lacoste Classic Pique Bath Robe 100% Soft Cotton Terry Unisex Bathrobe for Adult Women & Men Luxury Robe for Spa Super Absorbent & Quick Drying One Size Fits Most Magenta**Lacoste**$42.32**4.5★2,012 rev](https://www.amazon.com/dp/B097VZ32V9) [5**Turkuoise Womens 100% Cotton Turkish Terry Cloth Kimono Bathrobes White One Size**Turkuoise**$39.05**4.3★3,624 rev](https://www.amazon.com/dp/B01MXRVMI5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Plush Bath Robes For Women After Shower Soft Long Towel Robe Quick Dry&Warm Womens Bathrobe (US Alpha Large X-Large Regular Regular Light Green)**Wubbept**$17.76**25 rev8mo ago](https://www.amazon.com/dp/B0FWY83MPN) [**PJGGZ Towel Robe for Women Soft Absorbent Kimono Bathrobe Quick-Dry Spa Shower & Hotel Use(S/M Light Pink)**PJGGZ**$24.11**304 rev9mo ago](https://www.amazon.com/dp/B0FW3JYWGT) [**MONARCH Terry Velour Bathrobe - Luxury 100% Cotton Hotel Spa Robe - Plush Absorbent Machine Washable - Shawl Collar One Size**MONARCH**$90.01**87 rev9mo ago](https://www.amazon.com/dp/B0FTFCVT1S) [**KAHAF COLLECTION WOMEN Hooded BATHROBE (US Alpha X-Large Regular Regular AQUA)**KAHAF COLLECTION**$19.42**92 rev1y ago](https://www.amazon.com/dp/B0FFTRQHTR) [**KAHAF COLLECTION WOMEN Hooded BATHROBE (US Alpha Large Regular Regular White)**KAHAF COLLECTION**$19.37**92 rev1y ago](https://www.amazon.com/dp/B0F6924DP1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Plush Bath Robes For Women After Shower Soft Long Towel Robe Quick Dry&Warm Womens Bathrobe (US Alpha Large X-Large Regular Regular Light Green)**Wubbept**$17.76**4.2★**▲ 117%**](https://www.amazon.com/dp/B0FWY83MPN) [**KAHAF COLLECTION WOMEN Hooded BATHROBE (US Alpha Large Regular Regular White)**KAHAF COLLECTION**$19.37**4.0★**▲ 113%**](https://www.amazon.com/dp/B0F6924DP1) [**Alpine Swiss Blair Womens Cotton Terry Cloth Bathrobe Shawl Collar Velour Spa Robe LIL LXL**Alpine Swiss**$52.96**4.5★**▲ 98%**](https://www.amazon.com/dp/B082356BSP) [**Alpine Swiss Blair Womens Cotton Terry Cloth Bathrobe Shawl Collar Velour Spa Robe LIL SM**Alpine Swiss**$53.26**4.5★**▲ 98%**](https://www.amazon.com/dp/B08235DGGR) [**KAHAF COLLECTION WOMEN Hooded BATHROBE (US Alpha X-Large Regular Regular AQUA)**KAHAF COLLECTION**$19.42**4.0★**▲ 96%**](https://www.amazon.com/dp/B0FFTRQHTR)
**~~View all trending →~~**
## **What buyers say about towel bathrobe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**15%
*“Soft and absorbent”*
**Quality-Overall**13%
*“good quality and arrived on time”*
**Comfort-Overall**13%
*“Quality and comfort”*
**Size-Overall**10%
*“The fit is comfortable”*
**Warmth**8%
*“Comfy and warm”*
**Value For Money**5%
*“Worth the money”*
**Material Quality**4%
*“Comfortable material”*
**Color**3%
*“Color is accurate”*
**Absorbency**3%
*“Soft and absorbent”*
**Weight Light**3%
*“Great lightweight bathrobe for a cover-up”*
### **What buyers complain about **
**Size-Overall**19%
*“Bigger than expected”*
**Quality-Overall**10%
*“Cheap”*
**Material Quality**7%
*“Poor quality of the material”*
**Thickness**6%
*“It wasnt as thick as I thought it was going to be”*
**Weight Heavy**4%
*“It was too bulky for me”*
**Hard Feel**3%
*“not soft at all”*
**Durability**3%
*“fraying after only a few months”*
**Thin**2%
*“Very thin and cotton is rough”*
**Absorbency**2%
*“No absorbency”*
**Value For Money**2%
*“it looks expensive”*
### **Top return reasons **
**Size-Overall**33%
**Material Quality**17%
**Length**8%
**Thin**6%
**Sleeve Fit**6%
**Quality-Overall**4%
**Color**3%
**Advertised Vs Actual Product**3%
**Weight Heavy**2%
**Chest Fit**2%
## **Common questions**
- **Is towel bathrobe profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 59 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the towel bathrobe niche?**
- 24 brands and 29 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in towel bathrobe?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 6.0% — above our launch gate.
- **What does it cost to enter the towel bathrobe niche?**
- Listings span $17.62–$116.73; the average listing price is $38.32 (sweet spot $15–$100). The average incumbent carries 3,509 reviews — the moat a new listing must climb.
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