---
title: "Tory Burch Wallet — $308K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/tory-burch-wallet"
last_updated: "2026-08-09T18:33:47.152Z"
locale: en
meta:
description: "Niche score 41/100 · $308K/yr market · 788K searches/yr · $78.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $308K/yr market · 788K searches/yr · $78.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tory Burch Wallet — $308K/yr Amazon US Niche (2026) - Flapen"
---
# **tory burch wallet**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 51Growth 17Conversion 6Competition 80Returns 34Price range 52Avg price 83Brand share 14Review moat 86Quality gap 21
**Review moat**
**Great****281.06**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$78.22**
avg listing price — sweet spot $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Price range**
**Good****$10.03–$172.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$308K**
$308K/yr · 788K searches
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, tory burch wallet is a $308K/yr Amazon United States market (788K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tory burch wallet market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$313K–$391K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#619**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **22%**
- **Out of stock**
- **19.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**12 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 67%
**Open market**
**4%**
- Coach88% - Michael Kors2% - CLUCI2% - Marc Jacobs1% - Youbus1% - Tory Burch1% - Open — no brand owns it (6 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -16.0% search growth over the last 90 days.
30K20KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/tory-burch-wallet/trend)
## **Top tory burch wallet search terms**
- **coach card holder**178K/yr-1.6%0.4% conv. - **coach card case**118K/yr-39.5%0.5% conv. - **cherry wallet**69K/yr-19.7%0.4% conv. - **coach zip card case**63K/yr-32.7%0.2% conv. - **coach wallet keychain**36K/yr-10.7%0.3% conv. - **tarjetero coach**31K/yr-11.8%0.1% conv. - **black coach wallet**32K/yr-28.8%0.3% conv. - **coach card wallet**54K/yr-30.1%0.4% conv. - **coach slim wallet**20K/yr-21.2%0.4% conv. - **coach zip around wallets**17K/yr+222.4%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/tory-burch-wallet/search-terms)
## **Top tory burch wallet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9K6%$18K9%$28K12%$37K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COACH Polished Pebble Leather Essential Card Case Black One Size**Coach**$74.23**4.8★520 rev](https://www.amazon.com/dp/B0C7TXLTN8) [2**Coach Attachment Card Case**Coach**$74.38**4.8★201 rev](https://www.amazon.com/dp/B0F3Y42JGZ) [3**Coach Womens Essential Card Case Maple One Size**Coach**$74.15**4.8★520 rev](https://www.amazon.com/dp/B0CTVZ7XHN) [4**Coated Canvas Signature Essential Chain Card Case**Coach**$90.35**4.8★150 rev](https://www.amazon.com/dp/B0GD7ZDS5K) [5**Coach Womens Essential Slim Card Case Black One Size One Size**Coach**$93.46**4.7★381 rev](https://www.amazon.com/dp/B0D19NXK8T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Coach Essential Card Case**Coach**$70.42**520 rev1mo ago](https://www.amazon.com/dp/B0GTWZ88G1) [**Coated Canvas Signature Essential Chain Card Case**Coach**$90.35**150 rev4mo ago](https://www.amazon.com/dp/B0GD7ZDS5K) [**COACH Womens Essential Card Case Melon Pink One Size**Coach**$68.28**520 rev4mo ago](https://www.amazon.com/dp/B0FVTXNKBV) [**COACH Crystal Signature Jacquard Essential Card Case**Coach**$82.76**520 rev7mo ago](https://www.amazon.com/dp/B0FWKV73X4) [**Tory Burch Womens Kira Diamond Quilt Charm Zip Card Case Black One Size**Tory Burch**$169.20**4 rev7mo ago](https://www.amazon.com/dp/B0F3Z1RCQM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Coach Essential Card Case**Coach**$70.42**4.8★**▲ 175%**](https://www.amazon.com/dp/B0GTWZ88G1) [**Tory Burch Womens Kira Diamond Quilt Charm Zip Card Case Black One Size**Tory Burch**$169.20**5.0★**▲ 147%**](https://www.amazon.com/dp/B0F3Z1RCQM) [**Coated Canvas Signature Essential Chain Card Case**Coach**$90.35**4.8★**▲ 139%**](https://www.amazon.com/dp/B0GD7ZDS5K) [**COACH Womens Essential Card Case Melon Pink One Size**Coach**$68.28**4.8★**▲ 130%**](https://www.amazon.com/dp/B0FVTXNKBV) [**COACH Polished Pebble Small Wristlet Black One Size**Coach**$73.83**4.7★**▲ 100%**](https://www.amazon.com/dp/B0BR2B6SVB)
**~~View all trending →~~**
## **What buyers say about tory burch wallet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“true to brand quality”*
**Size-Overall**20%
*“Fits everything I need”*
**Color**9%
*“Love the color”*
**Value For Money**7%
*“Worth it”*
**Leather Quality**6%
*“Beautiful leather”*
**Advertised Vs Actual Product**5%
*“just as advertised”*
**Design-Overall**3%
*“great design”*
**Durability**3%
*“Durable”*
**Pockets/Compartments**3%
*“Great wallet and holds many cards”*
**Zipper Quality**3%
*“The zipper goes smoothly”*
### **What buyers complain about **
**Size-Overall**40%
*“It will be too tight”*
**Zipper Quality**7%
*“zipper is broken unable to return”*
**Quality-Overall**5%
*“Looks and feels cheap”*
**Value For Money**5%
*“A little pricey”*
**Ease Of Use**3%
*“Unfortunately, to me it is too expensive to be so challenging to use”*
**Stiffness**3%
*“stiff”*
**Durability**2%
*“It broke”*
**Material Quality**2%
*“Terrible material- looks to cheap for the price”*
**Color**2%
*“The color was different then shown”*
**Ease Of Cleaning**2%
*“gets dirty fast”*
### **Top return reasons **
**Size-Overall**54%
**Color**7%
**Advertised Vs Actual Product**7%
**Value For Money**5%
**Material Quality**4%
**Leather Quality**3%
**Quality-Overall**3%
**Zipper Quality**3%
**Product Condition**2%
**Width**2%
## **Common questions**
- **Is tory burch wallet profitable to sell on Amazon United States?**
- The niche generates $308K/yr across 63 tracked products. 13 of 25 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the tory burch wallet niche?**
- 12 brands and 17 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in tory burch wallet?**
- Top complaints mined from reviews: Size-Overall, Zipper Quality, Quality-Overall. The return rate is 4.3%.
- **When does demand for tory burch wallet peak?**
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the tory burch wallet niche?**
- Listings span $10.03–$172.48; the average listing price is $78.22 (sweet spot $15–$100). The average incumbent carries 281 reviews — the moat a new listing must climb.
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