---
title: "Topaz — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/topaz"
last_updated: "2026-08-09T16:21:06.619Z"
locale: en
meta:
description: "Niche score 45/100 · $59K/yr market · 202K searches/yr · $41.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $59K/yr market · 202K searches/yr · $41.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Topaz — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **topaz**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 15Growth 25Conversion 9Competition 77Returns 30Price range 34Avg price 95Brand share 81Review moat 69Quality gap 58
**Avg price**
**Incredible****$41.83**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Good****743.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$6.00–$255.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+0.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$59K**
$59K/yr · 202K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, topaz is a $59K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 54% of demand. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **topaz market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$63K–$84K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#20,781**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **69%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**36 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**54%**
Top 20: 87%
**Top-5 click share**
**38%**
Top 20: 73%
**Open market**
**40%**
- DECADENCE14% - Vesitim13% - Poxtex13% - Myhealingworld8% - FANCIME6% - BriLove6%
## **Demand**
Weekly Amazon search volume, last 10 weeks — +0.0% search growth over the last 90 days.
3K2KSpike '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/topaz/trend)
## **Top topaz search terms**
- **topaz**43K/yr-4.9%0.3% conv. - **blue topaz**35K/yr+14.4%0.1% conv. - **topaz necklace**40K/yr+4.8%0.1% conv. - **blue topaz jewelry**23K/yr-7.6%0.2% conv. - **topaz jewelry**17K/yr+20.5%0.0% conv. - **topaz stone**10K/yr+6.3%0.8% conv. - **topaz necklace for women**10K/yr-17.8%0.3% conv. - **topaz jewelry for women**10K/yr+5.2%0.2% conv. - **yellow topaz**6K/yr-14.7%0.1% conv. - **topaz crystal**4K/yr-15.3%1.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/topaz/search-terms)
## **Top topaz products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vesitim Butterfly Necklaces for Women Sterling Silver Infinity Heart Pendant Created Topaz Jewelry Gift**Vesitim**$66.74**4.6★161 rev](https://www.amazon.com/dp/B0D4H9DP3M) [2**Gold Navy Blue Earrings for Women December Birthstone Jewerly Gifts Blue Jacket Huggie Hoop Earring Stack**Poxtex**$12.87**4.0★12 rev](https://www.amazon.com/dp/B0D7QJFLV8) [3**FANCIME Blue Topaz Cross Necklace For Women Sterling Silver Birthstone Necklace Blue Topaz Infinity Heart Cross Pendant December Birthstone Jewelry Gifts Valentines Day Gifts for Women**FANCIME**$41.95**4.6★1,261 rev](https://www.amazon.com/dp/B07TKDNJJ8) [4**Genuine 14K Solid White Gold 6mm Round Natural Swiss Blue Topaz December Birthstone Stud Earrings**DECADENCE**$77.06**4.4★212 rev](https://www.amazon.com/dp/B076HBVF4Y) [5**BriLove Womens Wedding Jewelry Set for Bride Prom Accessories Blue Topaz**BriLove**$17.94**4.4★997 rev](https://www.amazon.com/dp/B09M81CZZH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bestyle Gold Butterfly Necklaces for Women Blue Topaz December Birthstone Necklace Funny Cute Cubic Zirconia Necklace Jewelry Mom Wife Grandma Birthday Gifts**Bestyle**$23.77**25 rev1y ago](https://www.amazon.com/dp/B0FH1PV19B) [**Myhealingworld Natural Blue Topaz 4x6mm oval faceted brilliant cut AAA quality loose calibrated gemstones for jewelry making (BOX 2 (Blue Topaz Oval 4X6 MM = 4 Stone)**Myhealingworld**$24.97**0 rev1y ago](https://www.amazon.com/dp/B0F2FHLKYM) [**Myhealingworld Natural Blue Topaz 6mm round faceted brilliant cut AAA quality loose calibrated gemstones for jewelry making (BOX 2 - (Blue Topaz round 6mm = 2 stone)**Myhealingworld**$23.40**0 rev1y ago](https://www.amazon.com/dp/B0DX2DTM9R) [**Silver Blue Earrings for Women Navy December Birthstone Jewerly Set Blue Jacket Huggie Earring Stack for Multiple Piercing**Poxtex**$12.96**6 rev1y ago](https://www.amazon.com/dp/B0DHXX4N6Q) [**FAMIVES Baguette Wedding Band for Women Solitaire London Blue Topaz Stacking Rings Vintage Filigree Dainty Promise Rings Anniversary Jewelry Size 7**FAMIVES**$31.54**109 rev1y ago](https://www.amazon.com/dp/B0DDT7HHFR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JewelryPalace Cushion Cut 2.6ct Genuine Blue Topaz 3 stones Rings for Her 14K White Gold 925 Sterling Silver Promise Ring for Women Natural Gemstone Jewelry Sets Rings 9**JewelryPalace**$21.86**4.4★**▲ 118%**](https://www.amazon.com/dp/B0BRKDZBTV) [**Myhealingworld Natural Blue Topaz 6mm round faceted brilliant cut AAA quality loose calibrated gemstones for jewelry making (BOX 2 - (Blue Topaz round 6mm = 2 stone)**Myhealingworld**$23.40**0.0★**▲ 117%**](https://www.amazon.com/dp/B0DX2DTM9R) [**Myhealingworld Natural Blue Topaz 4x6mm oval faceted brilliant cut AAA quality loose calibrated gemstones for jewelry making (BOX 2 (Blue Topaz Oval 4X6 MM = 4 Stone)**Myhealingworld**$24.97**0.0★**▲ 115%**](https://www.amazon.com/dp/B0F2FHLKYM) [**FAMIVES Baguette Wedding Band for Women Solitaire London Blue Topaz Stacking Rings Vintage Filigree Dainty Promise Rings Anniversary Jewelry Size 7**FAMIVES**$31.54**4.3★**▲ 115%**](https://www.amazon.com/dp/B0DDT7HHFR) [**B. BRILLIANT Sterling Silver Blue Topaz Cushion-Cut Solitaire Dangle Leverback Earrings & Pendant Necklace Set**B. BRILLIANT**$60.29**4.2★**▲ 112%**](https://www.amazon.com/dp/B07QV3MQ1H)
**~~View all trending →~~**
## **What buyers say about topaz**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**24%
*“The color is so pretty”*
**Quality-Overall**11%
*“Good quality”*
**Size-Overall**9%
*“Size was accurate”*
**Value For Money**8%
*“is worth the price”*
**Gifting Purpose**6%
*“Would make a lovely gift”*
**Brightness/Shine/Glow**5%
*“It's huge and it's shiny and perfect for stage or performance”*
**Grip**4%
*“Grips are squishy and comfortable”*
**Shape/Style**3%
*“In great shape”*
**Chain/Key Quality**3%
*“Attractive chains”*
**Stitch/Finish/Polish**3%
*“Good product for polishing”*
### **What buyers complain about **
**Size-Overall**28%
*“Not a good fit”*
**Advertised Vs Actual Product**20%
*“Doesn't look like the picture”*
**Color**7%
*“the color is not as vibrant as the pictures”*
**Quality-Overall**7%
*“low quality citrine at best”*
**Precious Gemstone**4%
*“My only drawback—and the reason Im not giving it a perfect rating—is the stone itself”*
**Weight Light**3%
*“sooo much lighter than the picture makes them look”*
**Durability**3%
*“Stones clouded up within two months”*
**Thickness**3%
*“Wish hail was a little thicker”*
**Chain/Key Quality**3%
*“Chain is VERY fragile”*
**Ease Of Cleaning**2%
*“you have to rinse off”*
### **Top return reasons **
**Size-Overall**35%
**Color**19%
**Advertised Vs Actual Product**10%
**Metal Authenticity**6%
**Quality-Overall**4%
**Neck Fit**3%
**Chain/Key Quality**3%
**Material Quality**3%
**Precious Gemstone**2%
**Weight Heavy**2%
## **Common questions**
- **Is topaz profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 49 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the topaz niche?**
- 36 brands and 50 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in topaz?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 4.6%.
- **What does it cost to enter the topaz niche?**
- Listings span $6.00–$255.07; the average listing price is $41.83 (sweet spot $15–$100). The average incumbent carries 744 reviews — the moat a new listing must climb.
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