---
title: "Top Gun Hat — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/top-gun-hat"
last_updated: "2026-08-09T05:41:43.952Z"
locale: en
meta:
description: "Niche score 46/100 · $22K/yr market · 32K searches/yr · $25.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $22K/yr market · 32K searches/yr · $25.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Top Gun Hat — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **top gun hat**
**Skip it**
A small market ($22K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 95Conversion 35Competition 37Returns 33Price range 92Avg price 95Brand share 30Review moat 74Quality gap 21
**Growth**
**Incredible****+122.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$25.56**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.69–$50.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****535.78**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$22K**
$22K/yr · 32K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, top gun hat is a $22K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **top gun hat market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$32K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#9,945**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **78%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**16**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**9%**
- Popfunk48% - Top Gun20% - Armycrew8% - IIN5% - New Era5% - AC Racing4% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +122.3% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 7.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/top-gun-hat/trend)
## **Top top gun hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$7K40%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Popfunk Official Top Gun Maverick Arc Adjustable Snapback 6 Panel Flat Brimmed Hat - Unisex for Men and Women Navy**Popfunk**$28.04**4.8★10 rev](https://www.amazon.com/dp/B0DM64QZ7M) [2**Top Gun Official Embroidered Logo Cap (Navy)**Top Gun**$29.48**4.6★95 rev](https://www.amazon.com/dp/B093ZK61MD) [3**Popfunk Official Top Gun Iceman Arc Adjustable Snapback 6 Panel Flat Brimmed Hat - Unisex for Men and Women Navy**Popfunk**$25.99**4.8★10 rev](https://www.amazon.com/dp/B0DM66H8YB) [4**Armycrew US Navy TOPGUN Patch Retro Fit Trucker Mesh Cap - Navy**Armycrew**$24.42**4.6★30 rev](https://www.amazon.com/dp/B09NFB8G4M) [5**Popfunk Official Top Gun Logo Dad Hat - The U18 Adjustable Relaxed-Fit Cap - Unisex for Men and Women Navy**Popfunk**$22.47**4.7★29 rev](https://www.amazon.com/dp/B0C9R1L4J6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LCZTN 2 Pack 250th Anniversary USA Hat 2026 Patriotic Baseball Cap for Men Women American 250 Year Anniversary Merchandise (US Alpha One Size Navy Blue Red)**LCZTN**$13.96**91 rev4mo ago](https://www.amazon.com/dp/B0GPXBHTW5) [**Popfunk Official Top Gun Maverick Arc Adjustable Snapback 6 Panel Flat Brimmed Hat - Unisex for Men and Women Navy**Popfunk**$28.04**10 rev1y ago](https://www.amazon.com/dp/B0DM64QZ7M) [**Popfunk Official Top Gun Iceman Arc Adjustable Snapback 6 Panel Flat Brimmed Hat - Unisex for Men and Women Navy**Popfunk**$25.99**10 rev1y ago](https://www.amazon.com/dp/B0DM66H8YB) [**Popfunk Official Top Gun Slider Arc Adjustable Snapback 6 Panel Flat Brimmed Hat - Unisex for Men and Women Charcoal**Popfunk**$28.99**10 rev1y ago](https://www.amazon.com/dp/B0DM66FV1D) [**Popfunk Official Top Gun Goose Arc Adjustable Snapback 6 Panel Flat Brimmed Hat - Unisex for Men and Women Red**Popfunk**$27.77**10 rev1y ago](https://www.amazon.com/dp/B0DM68HBCF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LCZTN 2 Pack 250th Anniversary USA Hat 2026 Patriotic Baseball Cap for Men Women American 250 Year Anniversary Merchandise (US Alpha One Size Navy Blue Red)**LCZTN**$13.96**4.5★**▲ 79%**](https://www.amazon.com/dp/B0GPXBHTW5) [**New Era Top Gun Logo 59Fifty Fitted Hat (US Numeric 7 1/8 Blue)**New Era**$44.88**5.0★**▲ 75%**](https://www.amazon.com/dp/B0D88QWNQ6) [**New Era Top Gun Logo 59Fifty Fitted Hat (US Numeric 7 Blue)**New Era**$50.60**5.0★**▲ 74%**](https://www.amazon.com/dp/B0D88QW75B) [**Popfunk Official Top Gun Maverick Arc Adjustable Snapback 6 Panel Flat Brimmed Hat - Unisex for Men and Women Navy**Popfunk**$28.04**4.8★**▲ 62%**](https://www.amazon.com/dp/B0DM64QZ7M) [**UltraKey Military Tactical Operator Cap Outdoor Army Hat Hunting Camouflage Baseball Cap 12**UltraKey**$13.69**4.4★**▲ 60%**](https://www.amazon.com/dp/B07DTJQR6Z)
**~~View all trending →~~**
## **What buyers say about top gun hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Great hat and great quality”*
**Size-Overall**14%
*“Fit is standard for typical adult size hat”*
**Value For Money**14%
*“Price is very fair as well”*
**Color**11%
*“Great colors”*
**Embellishment/Embroidery Quality**6%
*“The embroidery work is clear and legible”*
**Comfort-Overall**6%
*“Was amazed by the comfort”*
**Advertised Vs Actual Product**4%
*“Looks like picture”*
**Adjustability/Rotatability/Reclining**4%
*“I especially like the style of adjustment system that is much more adjustable than those plastic ones with the tabs and holes”*
**Shape/Style**3%
*“Perfect low profile structured hat”*
**Gifting Purpose**3%
*“Great birthday gift”*
### **What buyers complain about **
**Size-Overall**18%
*“Two after using for awhile even though I dont like the fit”*
**Quality-Overall**15%
*“Not made great”*
**Color**11%
*“The color has faded very quickly from sweat and sun”*
**Advertised Vs Actual Product**8%
*“Not as advertised”*
**Stitch/Finish/Polish**8%
*“Poor Quality Sewing”*
**Wrinkles**6%
*“Second, the body of the hat is exceedingly wrinkled and there's no way to iron it”*
**Velcro Quality**4%
*“Kinda worried about the velcro coming off of I change patches to many times id rip the velcro off”*
**Hard Feel**3%
*“Hard Pass”*
**Breathability**3%
*“Shallow fit fades doesnt breathe”*
### **Top return reasons **
**Size-Overall**45%
**Color**13%
**Shape/Style**7%
**Material Quality**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Velcro Quality**3%
**Length**2%
**Value For Money**2%
**Wrinkles**2%
## **Common questions**
- **Is top gun hat profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +122.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the top gun hat niche?**
- 10 brands and 16 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in top gun hat?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 4.3%.
- **When does demand for top gun hat peak?**
- Demand peaks in Oct–Nov; the busiest month runs 7.8× the quietest.
- **What does it cost to enter the top gun hat niche?**
- Listings span $13.69–$50.60; the average listing price is $25.56 (sweet spot $15–$100). The average incumbent carries 536 reviews — the moat a new listing must climb.
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