---
title: "Toothless Hoodie — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/toothless-hoodie"
last_updated: "2026-08-09T15:47:42.615Z"
locale: en
meta:
description: "Niche score 38/100 · $26K/yr market · 107K searches/yr · $33.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $26K/yr market · 107K searches/yr · $33.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toothless Hoodie — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **toothless hoodie**
**Skip it**
A small market ($26K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 6Conversion 9Competition 72Returns 21Price range 91Avg price 95Brand share 43Review moat 90Quality gap 43
**Avg price**
**Incredible****$33.47**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.62–$79.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****207.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****6.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$26K**
$26K/yr · 107K searches
**Growth**
**Bad****-37.3%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, toothless hoodie is a $26K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toothless hoodie market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$33K–$42K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#47,806**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **72%**
- **Out of stock**
- **10.8%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **—flat
**Sellers**
**19**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 82%
**Open market**
**17%**
- How To Train Your Dragon27% - Eusnady17% - Bioworld16% - ComfyCamper10% - dressfan8% - Queenshin4% - Open — no brand owns it (10 brands, 17%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — -37.3% search growth over the last 90 days.
5K3KDec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/toothless-hoodie/trend)
## **Top toothless hoodie search terms**
- **toothless hoodie**29K/yr-30.2%0.2% conv. - **how to train your dragon hoodie**21K/yr-44.7%0.4% conv. - **how to train your dragon socks**10K/yr-29.4%1.7% conv. - **toothless jacket**5K/yr-18.9%0.1% conv. - **toothless socks**5K/yr-13.6%2.9% conv. - **httyd hoodie**4K/yr-26.0%0.3% conv. - **how to train your dragon sweatshirt**9K/yr-64.5%0.4% conv. - **toothless sweatshirt**6K/yr-57.2%0.2% conv. - **how to train your dragon jacket**5K/yr-44.0%0.0% conv. - **toothless hoodie adult**7K/yr-40.6%1.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/toothless-hoodie/search-terms)
## **Top toothless hoodie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$3K15%$4K20%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**How To Train Your Dragon Boys Hoodie Kids Hoodies Dragon Boys Fashion Hoodies & Sweatshirts Black 10**How To Train Your Dragon**$38.37**4.4★213 rev](https://www.amazon.com/dp/B0FBGW4PSL) [2**dressfan Unisex Animal White Dragon Costume Hoodie Sweatshirt Oversized Microfiber & Sherpa Super Warm and Cozy with Giant Pocket One Size Fits All**dressfan**$40.48**4.5★34 rev](https://www.amazon.com/dp/B0BG1NTNF5) [3**ComfyCamper Black Dragon Costume Beanie Hat - Womens Adults Women Mens Dragons Cosplay Halloween Costumes OSFM**ComfyCamper**$17.41**4.7★82 rev](https://www.amazon.com/dp/B0F4DXK2GM) [4**Queenshin Dinosaur Socks Ankle Animal Funny Cartoon Girls Boys Novelty 6 Pairs 9-14Y Birthday Gift**Queenshin**$14.00**4.8★66 rev](https://www.amazon.com/dp/B0DZ6HDG93) [5**Bioworld How To Train Your Dragon Toothless Plush Character Heads Adult Black Casual Crew Socks -OSFA**Bioworld**$11.62**4.7★69 rev](https://www.amazon.com/dp/B0DPHTSF2D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bioworld How to Train Your Dragon Blue Toothless Graphic Night Fury Text Celtic Symbols Frame on Black Adult Hoodie-XS**Bioworld**$35.67**0 rev11mo ago](https://www.amazon.com/dp/B0FKPJ783X) [**Bioworld How to Train Your Dragon Blue Toothless Graphic Night Fury Text Celtic Symbols Frame on Black Adult Hoodie-Large**Bioworld**$34.42**0 rev11mo ago](https://www.amazon.com/dp/B0FKQ649LV) [**Bioworld How to Train Your Dragon Toothless Head Vector Graphic on Black Adult Hoodie-Small**Bioworld**$35.97**0 rev11mo ago](https://www.amazon.com/dp/B0FK5W3SQ4) [**Unisex Animal Onesie Pajamas Adult Cosplay Dragon Sleepwear Halloween Party Costumes Black**vogeen**$36.96**138 rev1y ago](https://www.amazon.com/dp/B0FGHSJR8N) [**Eusnady Dragon Hoodie for Kids Coat Fleece Costume with Ears Animal Dragon Sweater for Teen Boys Girls Gift Black**Eusnady**$20.05**10 rev1y ago](https://www.amazon.com/dp/B0FCXYBPRM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bioworld How to Train Your Dragon Blue Toothless Graphic Night Fury Text Celtic Symbols Frame on Black Adult Hoodie-XS**Bioworld**$35.67**0.0★**▲ 221%**](https://www.amazon.com/dp/B0FKPJ783X) [**Queenshin Dinosaur Socks Ankle Animal Funny Cartoon Girls Boys Novelty 6 Pairs 9-14Y Birthday Gift**Queenshin**$14.00**4.8★**▲ 214%**](https://www.amazon.com/dp/B0DZ6HDG93) [**Bioworld How to Train Your Dragon Toothless Head Vector Graphic on Black Adult Hoodie-Small**Bioworld**$35.97**0.0★**▲ 212%**](https://www.amazon.com/dp/B0FK5W3SQ4) [**Bioworld How to Train Your Dragon Blue Toothless Graphic Night Fury Text Celtic Symbols Frame on Black Adult Hoodie-Large**Bioworld**$34.42**0.0★**▲ 209%**](https://www.amazon.com/dp/B0FKQ649LV) [**ComfyCamper Adorable Dragon Hoodie for Boys Girls Kids and Adults as Cute Animal Dragon Costume Sweatshirt 10-12 Years Black**ComfyCamper**$44.81**4.7★**▲ 193%**](https://www.amazon.com/dp/B08YNW944J)
**~~View all trending →~~**
## **What buyers say about toothless hoodie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“AMAZING quality”*
**Comfort-Overall**13%
*“They are comfortable”*
**Size-Overall**9%
*“it fit me great”*
**Warmth**9%
*“so it keeps me warm”*
**Value For Money**8%
*“Its priced well and good quality”*
**Soft Feel**5%
*“So soft, fluffy, and warm”*
**Design-Overall**3%
*“the design/art is gorgeous”*
**Thickness**3%
*“Thick material and SO CUTE”*
**Material Quality**3%
*“Thick material and SO CUTE”*
**Advertised Vs Actual Product**2%
*“they look exactly as shown in photos”*
### **What buyers complain about **
**Size-Overall**29%
*“the sizing is off”*
**Quality-Overall**11%
*“Disgustingly cheap”*
**Advertised Vs Actual Product**11%
*“Image of sweatshirt not accurate”*
**Machine Wash Suitability**8%
*“Dosnt hold up after washed”*
**Thickness**7%
*“For a $40 sweatshirt this is thin and cheap feeling and TINY”*
**Comfort-Overall**6%
*“uncomfortable toes”*
**Color**3%
*“not all black as displayed”*
**Material Quality**3%
*“its 100% polyester so not Great material definitely better options”*
**Smell**3%
*“It smells HORRENDOUS”*
**Allergies**3%
*“Idk it makes my head kinda itchy”*
### **Top return reasons **
**Size-Overall**58%
**Advertised Vs Actual Product**12%
**Length**4%
**Feet Fit**4%
**Color**3%
**Thigh Fit**2%
**Material Quality**2%
**Design-Overall**2%
**Print Quality**2%
**Stitch/Finish/Polish**2%
## **Common questions**
- **Is toothless hoodie profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 36 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -37.3%. Flapen's verdict: Skip it (38/100).
- **How competitive is the toothless hoodie niche?**
- 16 brands and 19 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in toothless hoodie?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 6.0% — above our launch gate.
- **What does it cost to enter the toothless hoodie niche?**
- Listings span $11.62–$79.25; the average listing price is $33.47 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.
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