---
title: "Search terms — toms boots - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/toms-boots/search-terms"
last_updated: "2026-08-09T20:53:10.171Z"
locale: en
meta:
  description: "Niche score 38/100 · $23K/yr market · 571K searches/yr · $49.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · $23K/yr market · 571K searches/yr · $49.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — toms boots - Flapen"
---

# **toms boots**

**Skip it**

Soft demand (-88.9% this quarter) — this niche doesn't clear our bar today.

Market size 6Growth 0Conversion 1Competition 97Returns 1Price range 74Avg price 93Brand share 43Review moat 53Quality gap 72

**Competition**

**Incredible****12%**

top-5 click share — an open shelf

**Avg price**

**Great****$49.85**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$9.49–$124.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,396.05**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$23K**

$23K/yr · 571K searches

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****11.8%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-88.9%**

90-day search growth — must beat 0% to launch

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Search terms