---
title: "Tommy Bahama Women — $101K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/tommy-bahama-women"
last_updated: "2026-08-09T04:50:18.444Z"
locale: en
meta:
description: "Niche score 48/100 · $101K/yr market · 1.1M searches/yr · $38.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $101K/yr market · 1.1M searches/yr · $38.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tommy Bahama Women — $101K/yr Amazon US Niche (2026) - Flapen"
---
# **tommy bahama women**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 25Growth 66Conversion 3Competition 90Returns 7Price range 85Avg price 95Brand share 41Review moat 46Quality gap 45
**Avg price**
**Incredible****$38.31**
avg listing price — sweet spot $15–$100
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Price range**
**Great****$13.91–$110.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+45.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,912.2**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$101K**
$101K/yr · 1.1M searches
**Returns**
**Bad****9.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, tommy bahama women is a $101K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tommy bahama women market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$115K–$153K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#541**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **93%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **-31 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**81%**
Top 20: 99%
**Top-5 click share**
**25%**
Top 20: 58%
**Open market**
**16%**
- Tommy Bahama35% - COOFANDY21% - LUXSTITCH17% - KYKU4% - Nautica3% - Hardaddy3% - Open — no brand owns it (17 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +45.4% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/tommy-bahama-women/trend)
## **Top tommy bahama women search terms**
- **tommy bahama shirts for men**407K/yr+50.2%0.3% conv. - **tommy bahama**365K/yr+40.4%0.1% conv. - **tommy bahama outlet**75K/yr+40.1%0.0% conv. - **tommy bahama mens shirts**35K/yr+71.4%0.3% conv. - **tommy bahama shirts**24K/yr+68.1%0.1% conv. - **tommy bahama t shirts for men**21K/yr+75.6%0.4% conv. - **tommy bahama clearance**20K/yr+35.3%0.0% conv. - **mens tommy bahama shirt**19K/yr+43.8%0.3% conv. - **tommy bahama men**28K/yr-14.8%0.1% conv. - **tommy bahama shirt**18K/yr+83.9%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/tommy-bahama-women/search-terms)
## **Top tommy bahama women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tommy Bahama - Mens Essential 2 Pack T Shirts Short Sleeve Crew Neck Stretch Jersey Top for Sleep or Lounge (Blue & Aqua Large)**Tommy Bahama**$42.48**4.6★258 rev](https://www.amazon.com/dp/B0F1ZB52ML) [2**LUXSTITCH Mens Silk Button Down Shirts Short Sleeve Casual Tropical Holiday Hawaiian Shirts**LUXSTITCH**$70.04**4.2★64 rev](https://www.amazon.com/dp/B0DWK2RGZD) [3**Tommy Bahama - Mens Essential 2 Pack T Shirts Short Sleeve Crew Neck Stretch Jersey Top for Sleep or Lounge (White & Navy X-Large)**Tommy Bahama**$42.41**4.6★258 rev](https://www.amazon.com/dp/B0F1Z8M671) [4**COOFANDY Mens Summer Beach Cotton Linen Short Sleeve Shirt Business Work Shirts Light Green**COOFANDY**$26.80**4.3★14,747 rev](https://www.amazon.com/dp/B0BV257YG8) [5**COOFANDY Mens Hawaiian Shirt Short Sleeve Tropical Shirts for Men Beach Shirt Resort Wear Blue**COOFANDY**$18.17**4.5★1,580 rev](https://www.amazon.com/dp/B0CRQJDHBB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tommy Bahama Mens 2 Pack Shirts - Short Sleeve Henley T-Shirt Top - Soft & Stretchy Tshirt Breathable Shirt for Men Oatmeal Heather/Navy Peacoat X-Large**Tommy Bahama**$47.69**2 rev1mo ago](https://www.amazon.com/dp/B0H33Z8JCD) [**LUXSTITCH Mens Silk Shirts Short Sleeve Button Down Casual Tropical Holiday Hawaiian Shirts**LUXSTITCH**$74.33**38 rev9mo ago](https://www.amazon.com/dp/B0FT8H624Y) [**Tommy Bahama - Mens Essential 2 Pack T Shirts Short Sleeve Crew Neck Stretch Jersey Top for Sleep or Lounge (Denim Blue & Slate Red X-Large)**Tommy Bahama**$42.33**258 rev10mo ago](https://www.amazon.com/dp/B0FPRFT7SX) [**Tommy Bahama - Mens Essential 2 Pack T Shirts Short Sleeve Crew Neck Stretch Jersey Top for Sleep or Lounge (Black & Green XX-Large)**Tommy Bahama**$42.38**258 rev10mo ago](https://www.amazon.com/dp/B0FPRGLT6D) [**Tommy Bahama - Mens Essential 2 Pack T Shirts Short Sleeve Crew Neck Stretch Jersey Top for Sleep or Lounge (Black & Green X-Large)**Tommy Bahama**$42.07**258 rev10mo ago](https://www.amazon.com/dp/B0FPRCV685)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tommy Bahama Mens 2 Pack Shirts - Short Sleeve Henley T-Shirt Top - Soft & Stretchy Tshirt Breathable Shirt for Men Oatmeal Heather/Navy Peacoat X-Large**Tommy Bahama**$47.69**5.0★**▲ 29%**](https://www.amazon.com/dp/B0H33Z8JCD) [**LUXSTITCH Mens Silk Shirts Short Sleeve Button Down Casual Tropical Holiday Hawaiian Shirts**LUXSTITCH**$74.33**4.7★**▲ 29%**](https://www.amazon.com/dp/B0FT8H624Y) [**COOFANDY Mens Linen Shirt Casual Shirts Short Sleeve Shirts Button Down Linen Beach Shirts for Men Summer Outfit Light Denim Blue**COOFANDY**$26.55**4.3★**▲ 29%**](https://www.amazon.com/dp/B0BV27XWX9) [**LUXSTITCH Mens Silk Button Down Shirts Short Sleeve Casual Tropical Holiday Hawaiian Shirts**LUXSTITCH**$72.48**4.2★**▲ 28%**](https://www.amazon.com/dp/B0DWK3QQ6X) [**COOFANDY Mens Guayabera Shirts Short Sleeve Beach Shirts Summer Cuban Shirt for Vacation Royal Blue**COOFANDY**$22.21**4.6★**▲ 23%**](https://www.amazon.com/dp/B0DJ6PX2CN)
**~~View all trending →~~**
## **What buyers say about tommy bahama women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“The fit is accurate”*
**Quality-Overall**14%
*“Beautiful quality shirt”*
**Comfort-Overall**9%
*“Nice and comfortable”*
**Color**8%
*“and color accurate”*
**Material Quality**7%
*“Lightweight good material”*
**Soft Feel**7%
*“It has a buttery soft feel”*
**Value For Money**5%
*“Good deal”*
**Shape/Style**3%
*“Its a sharp looking shirt”*
**Wrinkle**2%
*“Very nice and doesn't wrinkle”*
**Weight Light**2%
*“Lightweight white mens shirt”*
### **What buyers complain about **
**Size-Overall**21%
*“Did not fit”*
**Material Quality**11%
*“Poor quality material”*
**Wrinkles**10%
*“It also was so wrinkled”*
**Quality-Overall**8%
*“Seems real cheaply made”*
**Advertised Vs Actual Product**7%
*“DECEPTIVE ADVERTISING”*
**Value For Money**3%
*“Waste of money”*
**Stretchability/Expandability/Elasticity**3%
*“No cotton feel just cheap stretch”*
**Color**2%
*“Not the correct color”*
**Stitch/Finish/Polish**2%
*“Also, the black stitching along the buttoning is significantly more pronounced than the item pictures show”*
**Thickness**2%
*“It is thick and scratchy”*
### **Top return reasons **
**Size-Overall**47%
**Chest Fit**8%
**Material Quality**7%
**Length**7%
**Color**5%
**Waist Fit**4%
**Shoulder Fit**4%
**Sleeve Fit**3%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
## **Common questions**
- **Is tommy bahama women profitable to sell on Amazon United States?**
- The niche generates $101K/yr across 75 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is +45.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the tommy bahama women niche?**
- 23 brands and 49 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in tommy bahama women?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Wrinkles. The return rate is 9.9% — above our launch gate.
- **When does demand for tommy bahama women peak?**
- Demand peaks in May–Jun–Jul–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the tommy bahama women niche?**
- Listings span $13.91–$110.64; the average listing price is $38.31 (sweet spot $15–$100). The average incumbent carries 1,912 reviews — the moat a new listing must climb.
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