---
title: "Toddler Leggings 18-24 Months — $20K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/toddler-leggings-18-24-months"
last_updated: "2026-08-07T07:14:16.503Z"
locale: en
meta:
description: "Niche score 39/100 · $20K/yr market · 37K searches/yr · $19.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $20K/yr market · 37K searches/yr · $19.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toddler Leggings 18-24 Months — $20K/yr Amazon US Niche (2026) - Flapen"
---
# **toddler leggings 18-24 months**
**Skip it**
A small market ($20K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 9Conversion 36Competition 83Returns 38Price range 75Avg price 85Brand share 51Review moat 24Quality gap 24
**Avg price**
**Great****$19.04**
avg listing price — sweet spot $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Price range**
**Great****$8.20–$35.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,785.91**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-32.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$20K**
$20K/yr · 37K searches
According to Flapen's Amazon United States niche tracking, toddler leggings 18-24 months is a $20K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toddler leggings 18-24 months market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$29K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 63%
**Open market**
**22%**
- Simple Joys by Carter's31% - Amazon Essentials23% - The Children's Place14% - Witwot4% - DREAM BUS3% - Coaturi3%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -32.0% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Spike '25 seasonDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/toddler-leggings-18-24-months/trend)
## **Top toddler leggings 18-24 months search terms**
- **24 month girl pants**9K/yr-46.3%3.2% conv. - **baby girl pants 18-24 months**5K/yr-5.4%2.1% conv. - **24 month pants girls**5K/yr-41.5%3.5% conv. - **baby girl leggings 18-24 months**5K/yr-17.6%1.6% conv. - **baby leggings 18-24 months girls**6K/yr-50.3%3.2% conv. - **24 months girls pants**5K/yr-50.0%3.5% conv. - **toddler leggings 18-24 months**1K/yr+152.0%2.4% conv. - **24 month leggings girls**750/yr+76.6%8.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/toddler-leggings-18-24-months/search-terms)
## **Top toddler leggings 18-24 months products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6146%$1K9%$2K12%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simple Joys by Carters Baby Girls 4-Pack Cotton Pants**Simple Joys by Carter's**$16.18**4.8★37,938 rev](https://www.amazon.com/dp/B08XW1H2D5) [2**Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 24 Months**Simple Joys by Carter's**$16.40**4.8★37,938 rev](https://www.amazon.com/dp/B01MREJJ04) [3**Simple Joys Baby Girls 4 pack pant Pants Pink/Grey/Navy Ruffle 24 Months**Simple Joys by Carter's**$16.17**4.8★37,938 rev](https://www.amazon.com/dp/B01N63SQN3) [4**The Childrens Place and Toddler Girls Leggings Rose Mist 18-24 Monts**The Children's Place**$21.58**4.6★1,500 rev](https://www.amazon.com/dp/B0BMDMN8LQ) [5**Amazon Essentials Baby Girls Leggings Pack of 3 Navy/Pale Pink/Dots 24 Months**Amazon Essentials**$12.84**4.6★180 rev](https://www.amazon.com/dp/B0F5HZGXFW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Simple Joys by Carters Baby Girls 4-Pack Cotton Pants**Simple Joys by Carter's**$16.18**37,938 rev2mo ago](https://www.amazon.com/dp/B08XW1H2D5) [**Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 24 Months**Simple Joys by Carter's**$16.40**37,938 rev2mo ago](https://www.amazon.com/dp/B01MREJJ04) [**Simple Joys Baby Girls 4 pack pant Pants Pink/Grey/Navy Ruffle 24 Months**Simple Joys by Carter's**$16.17**37,938 rev2mo ago](https://www.amazon.com/dp/B01N63SQN3) [**Simple Joys by Carters Baby 4-pack Pant navy grey dot pink floral 24 Months**Simple Joys by Carter's**$15.09**37,938 rev2mo ago](https://www.amazon.com/dp/B073WNJYY3) [**Amazon Essentials Unisex Babies x Sofia Grainge Baby Girl and Toddlers Cotton Pique Short Sleeve T-Shirt & Pants Set Light Pink Light Pink Ice Cream 24 Months**Amazon Essentials**$22.54**77 rev2mo ago](https://www.amazon.com/dp/B0FTZ2H44V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Baby Girls Legging Pack of 3 Ivory/Pink/Terracotta 24 Months**Amazon Essentials**$15.04**4.4★**▲ 109%**](https://www.amazon.com/dp/B0DB11BW5D) [**Amazon Essentials Unisex Babies x Sofia Grainge Baby Girl and Toddlers Cotton Pique Short Sleeve T-Shirt & Pants Set Light Pink Light Pink Ice Cream 24 Months**Amazon Essentials**$22.54**4.5★**▲ 108%**](https://www.amazon.com/dp/B0FTZ2H44V) [**YooAurvox 4 Pack Toddler Girls Capri Pants Baby Loose Wide Leg Pants Summer Casual Leggings Clothes with Pockets(18-24 Months Navy Blue Light Gray Hazy Blue Light Blue)**YooAurvox**$34.85**4.4★**▲ 108%**](https://www.amazon.com/dp/B0GGN5W9K6) [**Amazon Essentials Baby Girls Legging Pack of 3 Floral/Ivory/Terracotta 18 Months**Amazon Essentials**$14.53**4.4★**▲ 85%**](https://www.amazon.com/dp/B0D9ZN8JR3) [**Amazon Essentials x Sofia Grainge Unisex Babies Pull-On Twill Jogger Pants Light Beige 24 Months**Amazon Essentials**$15.13**4.2★**▲ 83%**](https://www.amazon.com/dp/B0FFJYKDTD)
**~~View all trending →~~**
## **What buyers say about toddler leggings 18-24 months**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Satisfying product”*
**Size-Overall**11%
*“Sizes are accurate standard size”*
**Material Quality**9%
*“The material is comfortable”*
**Color**8%
*“Great colors”*
**Stretchability/Expandability/Elasticity**7%
*“Soft stretchy material”*
**Soft Feel**5%
*“The fabric feels soft and breathable, making them a great option for spring and summer when heavier pants would be too warm”*
**Warmth**3%
*“Gauze tends to be lightweight, breathable, and soft against sensitive skin, which makes these especially nice for warmer weather or everyday indoor wear”*
**Value For Money**3%
*“because they're inexpensive”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Breathability**3%
*“breathable”*
### **What buyers complain about **
**Size-Overall**35%
*“pants are very long”*
**Thickness**8%
*“Horribly thin”*
**Color**6%
*“I wish there was a grey color in the 3 pack through”*
**Thin**5%
*“Too thin”*
**Stretchability/Expandability/Elasticity**3%
*“not very stretchy”*
**Transparency**3%
*“See through”*
**Length**3%
*“Has a little length to grow into”*
**Product Condition**2%
*“May not be new”*
**Advertised Vs Actual Product**2%
*“Scammed”*
**Waist Fit**2%
*“The pants especially are really big, both in waist and length”*
### **Top return reasons **
**Size-Overall**51%
**Waist Fit**17%
**Length**7%
**Material Quality**5%
**Advertised Vs Actual Product**3%
**Thin**3%
**Thigh Fit**3%
**Inseam Fit**3%
**Color**1%
**Quality-Overall**1%
## **Common questions**
- **Is toddler leggings 18-24 months profitable to sell on Amazon United States?**
- The niche generates $20K/yr across 66 tracked products. 9 of 29 products launched in the last 360 days are still selling. 90-day search growth is -32.0%. Flapen's verdict: Skip it (39/100).
- **How competitive is the toddler leggings 18-24 months niche?**
- 21 brands and 26 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in toddler leggings 18-24 months?**
- Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 3.9%.
- **When does demand for toddler leggings 18-24 months peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the toddler leggings 18-24 months niche?**
- Listings span $8.20–$35.63; the average listing price is $19.04 (sweet spot $15–$100). The average incumbent carries 5,786 reviews — the moat a new listing must climb.
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