---
title: "Tj Maxx — $10K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/tj-maxx"
last_updated: "2026-08-09T21:12:15.641Z"
locale: en
meta:
description: "Niche score 46/100 · $10K/yr market · 77K searches/yr · $37.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $10K/yr market · 77K searches/yr · $37.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tj Maxx — $10K/yr Amazon US Niche (2026) - Flapen"
---
# **tj maxx**
**Skip it**
A small market ($10K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 58Conversion 5Competition 73Returns 8Price range 56Avg price 95Brand share 79Review moat 38Quality gap 78
**Avg price**
**Incredible****$37.36**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+32.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$8.59–$159.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,730.03**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****9.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$10K**
$10K/yr · 77K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, tj maxx is a $10K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 56% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tj maxx market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$19K–$28K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#2,604**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **77%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**56%**
Top 20: 92%
**Top-5 click share**
**41%**
Top 20: 76%
**Open market**
**39%**
- HDE20% - FOCLMP12% - LRMQS10% - G Gradual9% - Riyiper5% - Leather Artist5%
## **Demand**
Weekly Amazon search volume, last 29 weeks — +32.3% search growth over the last 90 days.
4K3KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/tj-maxx/trend)
## **Top tj maxx search terms**
- **tj maxx**61K/yr+26.9%0.0% conv. - **tjmaxx**12K/yr+75.2%0.0% conv. - **tjmax**4K/yr-2.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/tj-maxx/search-terms)
## **Top tj maxx products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$51610%$1K15%$2K20%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HDE Pull On Capri Pants for Women with Pockets Elastic Waist Cropped Work Pants Pale Yellow - XXL**HDE**$33.28**4.2★3,029 rev](https://www.amazon.com/dp/B0DTJ9784P) [2**G Gradual 19 Skorts for Woman Knee Length Golf Skirt Long Athletic Tennis Skorts for Women Dressy Casual with Shorts Pockets(Black S)**G Gradual**$20.77**4.5★1,041 rev](https://www.amazon.com/dp/B0DQNXVHHX) [3**Spring Tops for Women 2025 Trendy Casual Long Sleeve Asymmetric V Neck Button Blouses Dressy Woman Shirts Clothing**LRMQS**$9.90**3.7★454 rev](https://www.amazon.com/dp/B0CXN928N4) [4**Riyiper 3 Pack Womens Off The Shoulder Shirts Loose Fit Flowy Tops Short Sleeve Casual Summer Oversized Tshirt Workout Tunic(Black Khaki White Large)**Riyiper**$35.66**4.2★317 rev](https://www.amazon.com/dp/B0CSYB7PJF) [5**SMIDOW Womens Pants Dressy Casual Summer Pants 2023 Cotton Linen Elastic Waist Drawstring Wide Leg Ankle Length Lounge Pant with Pockets**SMIDOW**$14.85**3.6★173 rev](https://www.amazon.com/dp/B0C377Q9MD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jar of Love Womens Short Sleeve Tops Cold Shoulder T Shirts for Women Spring Summer Loose Fit Tops Going Out Tops Casual Dressy Shirts Outfits Clothes 2026 S Black**Jar of Love**$9.84**773 rev8mo ago](https://www.amazon.com/dp/B0FXX177PN) [**HOCAIES Womens Long Sleeve Button Down Shirts Gingham Top Plaid Button-Up Breathable Autumn Blouses Red Plaid L**HOCAIES**$18.28**374 rev9mo ago](https://www.amazon.com/dp/B0FWBXF8ZV) [**Leather Artist Womens Real Lambskin Asymmetrical Motorcycle Jacket-Biker Style Genuine Womens Leather Jacket (LA-Biker.Wo-Blk-XL)**Leather Artist**$154.83**12 rev11mo ago](https://www.amazon.com/dp/B0FKSVR5Z6) [**GKBK Womens Sweatshirts Cotton Crewneck Tops Long Sleeve Cute Lightweight Fall Winter Loose Casual Pullover with Pockets White Blue**GKBK**$23.08**680 rev11mo ago](https://www.amazon.com/dp/B0FJS12922) [**JTD Womens Button Down Shirts Long Sleeve Collared Blouses Wrinkle-Free Work Office Casual Chiffon Top**JTD**$20.49**81 rev1y ago](https://www.amazon.com/dp/B0F5HJC662)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PRIMODA Womens Oversized Short Sleeve T Shirts Trendy Crew Neck Loose Workout Tee Casual Summer Tops Cotton(White M)**PRIMODA**$19.37**4.5★**▲ 14%**](https://www.amazon.com/dp/B0CPHLW7GW) [**Smile Fish Women Summer Deep V Neck Tank Top Loose Fit Flowy Sleeveless Shirt Cotton Black L**Smile Fish**$18.85**4.4★**▲ 13%**](https://www.amazon.com/dp/B0B27VCG38) [**HOCAIES Womens Long Sleeve Button Down Shirts Gingham Top Plaid Button-Up Breathable Autumn Blouses Red Plaid L**HOCAIES**$18.28**4.4★**▲ 13%**](https://www.amazon.com/dp/B0FWBXF8ZV) [**Jar of Love Womens Short Sleeve Tops Cold Shoulder T Shirts for Women Spring Summer Loose Fit Tops Going Out Tops Casual Dressy Shirts Outfits Clothes 2026 S Black**Jar of Love**$9.84**4.4★**▲ 13%**](https://www.amazon.com/dp/B0FXX177PN) [**HDE Pull On Capri Pants for Women with Pockets Elastic Waist Cropped Work Pants Pale Yellow - XXL**HDE**$33.28**4.2★**▲ 13%**](https://www.amazon.com/dp/B0DTJ9784P)
**~~View all trending →~~**
## **What buyers say about tj maxx**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“Fits like a glove”*
**Soft Feel**11%
*“I Am Enjoying The Very Soft Comfortable Fabric”*
**Comfort-Overall**10%
*“Super comfortable”*
**Quality-Overall**8%
*“It seems well made”*
**Color**6%
*“Great colors”*
**Shape/Style**5%
*“Really flattering”*
**Material Quality**5%
*“Material very soft”*
**Value For Money**4%
*“Worth it”*
**Weight Light**3%
*“perfect weight for cool days”*
**Advertised Vs Actual Product**2%
*“Well Satified with everything I order”*
### **What buyers complain about **
**Size-Overall**24%
*“way too short”*
**Quality-Overall**4%
*“Terrible quality, NOT SOFT”*
**Color**3%
*“Wrong colors”*
**Hard Feel**3%
*“Not as soft as I would like”*
**Comfort-Overall**3%
*“Not comfortable”*
**Thickness**3%
*“Note this shirt is thicker”*
**Advertised Vs Actual Product**3%
*“Picture is deceiving”*
**Material Quality**3%
*“The fabric is very cheap”*
**Waist Fit**2%
*“find it runs short. waist lenght”*
**Wrinkles**2%
*“Of wrinkles”*
### **Top return reasons **
**Size-Overall**47%
**Length**8%
**Material Quality**8%
**Chest Fit**8%
**Waist Fit**4%
**Sleeve Fit**3%
**Color**3%
**Shape/Style**2%
**Thin**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is tj maxx profitable to sell on Amazon United States?**
- The niche generates $10K/yr across 39 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +32.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the tj maxx niche?**
- 27 brands and 35 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in tj maxx?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 9.7% — above our launch gate.
- **What does it cost to enter the tj maxx niche?**
- Listings span $8.59–$159.30; the average listing price is $37.36 (sweet spot $15–$100). The average incumbent carries 2,730 reviews — the moat a new listing must climb.
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