---
title: "Time Turner Necklace — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/time-turner-necklace"
last_updated: "2026-08-09T20:17:45.313Z"
locale: en
meta:
description: "Niche score 31/100 · $28K/yr market · 96K searches/yr · $21.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $28K/yr market · 96K searches/yr · $21.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Time Turner Necklace — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **time turner necklace**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 23Conversion 17Competition 15Returns 30Price range 86Avg price 92Brand share 15Review moat 73Quality gap 52
**Avg price**
**Great****$21.88**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.04–$46.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****568.2**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$28K**
$28K/yr · 96K searches
According to Flapen's Amazon United States niche tracking, time turner necklace is a $28K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **time turner necklace market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$66K–$88K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#7,290**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **50%**
- **Out of stock**
- **23.1%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- The Noble Collection38% - Disguise21% - Hefnoya19% - Cinereplicas9% - Alex and Ani7% - Harry Potter6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/time-turner-necklace/trend)
## **Top time turner necklace search terms**
- **time turner necklace**40K/yr-7.5%1.8% conv. - **time turner**18K/yr+5.5%1.7% conv. - **time turner necklace harry potter**10K/yr+3.6%1.8% conv. - **harry potter time turner necklace**17K/yr-19.9%2.5% conv. - **hermione time turner necklace**8K/yr-7.8%2.8% conv. - **time turner harry potter**4K/yr+14.0%1.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/time-turner-necklace/search-terms)
## **Top time turner necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Noble Collection Harry Potter Time Turner Key Chain**The Noble Collection**$12.08**4.4★531 rev](https://www.amazon.com/dp/B07J2LFL5R) [2**Harry Potter Hermione Granger Time Turner Necklace Officially Licensed Harry Potter Accessory**Disguise**$11.04**4.0★449 rev](https://www.amazon.com/dp/B07KW3R1K9) [3**Hefnoya Time Travel Necklace - Hourglass Rotating Necklace Pendant for Costume Accessory and Gift Fans Birthday (T-Gold)**Hefnoya**$17.81**5.0★2 rev](https://www.amazon.com/dp/B0GHXDH7YS) [4**Noble Collection - Harry Potter - Hermiones Time Turner**The Noble Collection**$46.34**4.7★2,881 rev](https://www.amazon.com/dp/B000BVYQAI) [5**Cinereplicas - Harry Potter - Time Turner necklace - Official License**Cinereplicas**$26.67**4.1★1,099 rev](https://www.amazon.com/dp/B08LMQHPB5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hefnoya Time Travel Necklace - Hourglass Rotating Necklace Pendant for Costume Accessory and Gift Fans Birthday (T-Gold)**Hefnoya**$17.81**2 rev5mo ago](https://www.amazon.com/dp/B0GHXDH7YS) [**Hefnoya Time Travel Necklace - Hourglass Rotating Necklace Pendant for Costume Accessory Jewelry and Gift Fans Birthday**Hefnoya**$15.22**1 rev1y ago](https://www.amazon.com/dp/B0FX8PW4CT) [**Harry Potter 20mm Fixed Time Turner Necklace by The Carat Shop**Harry Potter**$16.11**55 rev5y ago](https://www.amazon.com/dp/B0949LT6GJ) [**Cinereplicas - Harry Potter - Time Turner necklace - Official License**Cinereplicas**$26.67**1,099 rev5y ago](https://www.amazon.com/dp/B08LMQHPB5) [**Alex and Ani Harry Potter Time Turner Expandable Charm Bangle Bracelet Rafaelian Silver Finish Adorned with Clear Crystals 2 to 3.5 in**Alex and Ani**$26.23**90 rev5y ago](https://www.amazon.com/dp/B08H4S2NQ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hefnoya Time Travel Necklace - Hourglass Rotating Necklace Pendant for Costume Accessory and Gift Fans Birthday (T-Gold)**Hefnoya**$17.81**5.0★**▲ 163%**](https://www.amazon.com/dp/B0GHXDH7YS) [**Alex and Ani Harry Potter Time Turner Expandable Charm Bangle Bracelet Rafaelian Gold Finish Adorned with Crystals 2 to 3.5 in**Alex and Ani**$29.10**4.6★**▲ 100%**](https://www.amazon.com/dp/B07X7ZKCPM) [**Alex and Ani Harry Potter Time Turner Expandable Charm Bangle Bracelet Rafaelian Silver Finish Adorned with Clear Crystals 2 to 3.5 in**Alex and Ani**$26.23**4.4★**▲ 99%**](https://www.amazon.com/dp/B08H4S2NQ6) [**The Noble Collection Harry Potter Time Turner Key Chain**The Noble Collection**$12.08**4.4★**▲ 74%**](https://www.amazon.com/dp/B07J2LFL5R) [**Harry Potter Time Turner Keyring - 50mm**Harry Potter**$18.16**3.9★**▲ 28%**](https://www.amazon.com/dp/B07B129T9H)
**~~View all trending →~~**
## **What buyers say about time turner necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Design-Overall**29%
*“Well crafted”*
**Advertised Vs Actual Product**29%
*“definitely looks like it will work”*
**Quality-Overall**12%
*“Great quality”*
**Ease Of Use**7%
*“easy to hook”*
**Fun/Entertainment Experience**7%
*“Very fun and good quality”*
**Value For Money**7%
*“Great price”*
**Display-Overall**5%
*“Nice display stand”*
**Wheel Quality**5%
*“reasonably good axis bearing for smooth turning movement”*
### **What buyers complain about **
**Durability**33%
*“Literally broke 30 seconds after putting this on”*
**Size-Overall**25%
*“the necklace is huge nothing like the picture I'll still wear it”*
**Material Quality**17%
*“cheap plastic”*
**Advertised Vs Actual Product**17%
*“Misleading”*
**Value For Money**8%
*“Very sad for a more expensive version”*
### **Top return reasons **
**Size-Overall**26%
**Quality-Overall**17%
**Advertised Vs Actual Product**15%
**Material Quality**13%
**Defective Material/Parts**7%
**Durability**4%
**Chain/Key Quality**3%
**Length**3%
**Metal Authenticity**2%
**Design-Overall**2%
## **Common questions**
- **Is time turner necklace profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (31/100).
- **How competitive is the time turner necklace niche?**
- 6 brands and 42 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in time turner necklace?**
- Top complaints mined from reviews: Durability, Size-Overall, Material Quality. The return rate is 4.6%.
- **When does demand for time turner necklace peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the time turner necklace niche?**
- Listings span $11.04–$46.34; the average listing price is $21.88 (sweet spot $15–$100). The average incumbent carries 568 reviews — the moat a new listing must climb.
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