---
title: "Thor Costume — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/thor-costume"
last_updated: "2026-08-09T22:13:33.360Z"
locale: en
meta:
description: "Niche score 44/100 · $93K/yr market · 311K searches/yr · $31.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $93K/yr market · 311K searches/yr · $31.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thor Costume — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **thor costume**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 23Growth 23Conversion 12Competition 57Returns 23Price range 91Avg price 95Brand share 71Review moat 82Quality gap 48
**Avg price**
**Incredible****$31.50**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.59–$66.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****352.35**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$93K**
$93K/yr · 311K searches
**Growth**
**Bad****-4.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, thor costume is a $93K/yr Amazon United States market (311K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thor costume market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$95K–$126K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#6,468**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **61%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**62%**
Top 20: 99%
**Top-5 click share**
**51%**
Top 20: 90%
**Open market**
**31%**
- BMJDGM17% - L'VOW15% - LEMONBABY14% - Joukavor10% - Marvel6% - ILLOMEEGOOS6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.
35K25KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 18.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/thor-costume/trend)
## **Top thor costume search terms**
- **thor costume**89K/yr+9.8%0.8% conv. - **thor costume kids**60K/yr-20.6%0.9% conv. - **thor costume adult**75K/yr-3.7%0.6% conv. - **thor cosplay**7K/yr-22.5%0.3% conv. - **kids thor costume**9K/yr+11.8%1.2% conv. - **thor costume men**12K/yr-17.3%0.3% conv. - **thor kids costume**7K/yr-26.6%1.4% conv. - **thor costume for boys**8K/yr-10.9%1.0% conv. - **adult thor costume**6K/yr+8.7%0.2% conv. - **thors costume**6K/yr-20.8%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/thor-costume/search-terms)
## **Top thor costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$7K12%$11K16%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LVOW Thunder God Cloak Medieval King Cape for Men Women Halloween Thor Cosplay Renaissance LARP Costume(Burgundy)**L'VOW**$34.81**4.3★46 rev](https://www.amazon.com/dp/B0F8VCPKLK) [2**BMJDGM Childrens superhero Thor costume Classic Muscle Costume Suit Includes headpiece hammer cape (Small)**BMJDGM**$38.39**4.6★57 rev](https://www.amazon.com/dp/B0D9VVQLY8) [3**Joukavor Medieval Cloak Thor Costume Cape Adult Women Men for Halloween Cosplay Comic Con (Burgundy)**Joukavor**$35.38**3.8★27 rev](https://www.amazon.com/dp/B0F8VKDF33) [4**LEMONBABY Little Kids Boys Costume Home Wear Pajamas Sets Cotton Sleepwear (as1 age 3_years grey)**LEMONBABY**$20.29**4.5★157 rev](https://www.amazon.com/dp/B0CC6D29QD) [5**ILLOMEEGOOS 4PCS Super Hero Costume Kids Muscle Suit Hammer Mask Jumpsuit Cape Halloween Costume Cosplay Props**ILLOMEEGOOS**$34.70**0.0★0 rev](https://www.amazon.com/dp/B0GTYQ1DJZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marvel Boys 2-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids I AM THOR 8**Marvel**$16.09**3,269 rev2mo ago](https://www.amazon.com/dp/B0F2K8RPB7) [**ILLOMEEGOOS 4PCS Super Hero Costume Kids Muscle Suit Hammer Mask Jumpsuit Cape Halloween Costume Cosplay Props**ILLOMEEGOOS**$34.70**0 rev3mo ago](https://www.amazon.com/dp/B0GTYQ1DJZ) [**Ditip Super Hero Costume Muscle Suit with Helmet Red Cape Jumpsuit Hammer Outfit 4 PCS Sets Suit Halloween Party Cosplay Props (M)**Ditip**$33.30**1 rev4mo ago](https://www.amazon.com/dp/B0GQXJTVX1) [**Lobcssud Childrens Hero Character Toys Hammers and LED Light Mask Cape Childrens Role-Playing Costumes Gifts for Children**Lobcssud**$27.65**61 rev1y ago](https://www.amazon.com/dp/B0FG83FX36) [**Cosplaya Inflatable Hammer Costume for Mens Adult Teens Man Woman Accessories Tool Cosplay Halloween Costumes One Size**Cosplaya**$12.59**44 rev1y ago](https://www.amazon.com/dp/B0FF51T7Q2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ILLOMEEGOOS 4PCS Super Hero Costume Kids Muscle Suit Hammer Mask Jumpsuit Cape Halloween Costume Cosplay Props**ILLOMEEGOOS**$34.70**0.0★**▲ 699%**](https://www.amazon.com/dp/B0GTYQ1DJZ) [**Ditip Super Hero Costume Muscle Suit with Helmet Red Cape Jumpsuit Hammer Outfit 4 PCS Sets Suit Halloween Party Cosplay Props (M)**Ditip**$33.30**5.0★**▲ 698%**](https://www.amazon.com/dp/B0GQXJTVX1) [**Red Costume Cape Cloak Cosplay Costume Coat Outfits Adult Men Women**Hainnum**$39.26**4.4★**▲ 681%**](https://www.amazon.com/dp/B09ZF8V7HQ) [**Hooded Shawl With Viking Brooch | Cowl Scarf Rogue Medieval Cloak Renaissance Costume Cape Accessories (Green)**CosInStyle**$19.39**4.5★**▲ 669%**](https://www.amazon.com/dp/B0DTBPRL75) [**Marvel Boys 2-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids I AM THOR 8**Marvel**$16.09**4.7★**▲ 514%**](https://www.amazon.com/dp/B0F2K8RPB7)
**~~View all trending →~~**
## **What buyers say about thor costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**26%
*“Fun Toy”*
**Gifting Purpose**12%
*“Amazing gift”*
**Size-Overall**12%
*“Nice fit”*
**Quality-Overall**7%
*“Doesnt look cheap”*
**Advertised Vs Actual Product**5%
*“Exactly what I ordered”*
**Soft Feel**5%
*“Its soft and looks nice”*
**Value For Money**4%
*“Good buy”*
**Shooting**3%
*“Those nerf bullets really fly”*
**Comfort-Overall**3%
*“its very nice and comfortable thanks”*
**Brightness/Shine/Glow**3%
*“Bright enough when lit tho”*
### **What buyers complain about **
**Durability**23%
*“Broke the first day”*
**Functionality-Overall**14%
*“Not working”*
**Quality-Overall**12%
*“Cheap quality”*
**Inflation/Deflation**7%
*“Terrible, wouldn't stay inflated from the beginning”*
**Size-Overall**7%
*“A little small”*
**Battery Life**7%
*“The batteries died”*
**Material Quality**7%
*“Made with very thin plastic definitely not going to last”*
**Thickness**5%
*“is thin and feels like its more padding than pleather”*
**Defective Material/Parts**4%
*“Moldy.,parts missing”*
**Hard Feel**4%
*“Moldy”*
### **Top return reasons **
**Size-Overall**40%
**Defective Material/Parts**8%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Color**5%
**Quality-Overall**5%
**Material Quality**3%
**Length**3%
**Functionality-Overall**2%
**Shooting**2%
## **Common questions**
- **Is thor costume profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the thor costume niche?**
- 21 brands and 48 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in thor costume?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 5.5% — above our launch gate.
- **When does demand for thor costume peak?**
- Demand peaks in Sep–Oct; the busiest month runs 18.4× the quietest.
- **What does it cost to enter the thor costume niche?**
- Listings span $12.59–$66.40; the average listing price is $31.50 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)