---
title: "Trend — thongs - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/thongs/trend"
last_updated: "2026-08-09T22:11:40.514Z"
locale: en
meta:
  description: "Niche score 58/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — thongs - Flapen"
---

# **thongs**

**Worth a look**

Shows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 80Growth 25Conversion 17Competition 85Returns 61Price range 62Avg price 57Brand share 90Review moat 22Quality gap 57

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Market size**

**Great****$1.2M**

$1.2M/yr · 6.6M searches

**Price range**

**Good****$6.49–$28.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$12.87**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-0.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****8,826.78**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend