---
title: "Thobe — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/thobe"
last_updated: "2026-08-10T05:03:46.622Z"
locale: en
meta:
description: "Niche score 42/100 · $73K/yr market · 572K searches/yr · $28.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $73K/yr market · 572K searches/yr · $28.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thobe — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **thobe**
**Skip it**
Soft demand (-52.5% this quarter) — this niche doesn't clear our bar today.
Market size 18Growth 0Conversion 6Competition 94Returns 0Price range 95Avg price 95Brand share 43Review moat 74Quality gap 75
**Avg price**
**Incredible****$28.44**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$20.17–$61.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****559.19**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$73K**
$73K/yr · 572K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-52.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****12.0%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, thobe is a $73K/yr Amazon United States market (572K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thobe market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$57K–$71K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#1,351**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **90%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**21%**
Top 20: 48%
**Open market**
**16%**
- YAOHUOLE38% - COOFANDY14% - Runcati11% - Jacansi8% - Yaolzeku7% - LVCBL5% - Open — no brand owns it (14 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -52.5% search growth over the last 90 days.
45K35KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/thobe/trend)
## **Top thobe search terms**
- **thobe for men**117K/yr-66.5%0.2% conv. - **kaftan for men**68K/yr-1.4%0.2% conv. - **mens kaftan**45K/yr+32.6%0.3% conv. - **thobe**73K/yr-57.6%0.1% conv. - **muslim clothes for men**46K/yr-79.0%0.1% conv. - **mens thobe**31K/yr-69.0%0.1% conv. - **mens caftan**15K/yr+45.9%0.1% conv. - **caftans for men**18K/yr+5.4%0.1% conv. - **muslim men clothing**20K/yr-54.2%0.1% conv. - **kaftan men**13K/yr+12.6%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/thobe/search-terms)
## **Top thobe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yaolzeku Mens Summer Kaftan Cover Up Lightweight Flowing Resort Layer**Yaolzeku**$32.37**4.0★38 rev](https://www.amazon.com/dp/B0GGBDDPNZ) [2**YAOHUOLE Moroccan Thobe for Men Mens Long Sleeve Kaftan Thobe Black L**YAOHUOLE**$28.20**4.2★401 rev](https://www.amazon.com/dp/B0C22SSTNK) [3**YAOHUOLE Mens Long Sleeve Kaftan Thobe Muslim Thobe for Men Dark Gray 3XL**YAOHUOLE**$28.20**4.2★401 rev](https://www.amazon.com/dp/B0C22XC9SV) [4**Jacansi Mens Home House Robe Khaki M**Jacansi**$25.56**4.2★413 rev](https://www.amazon.com/dp/B08FT81PP7) [5**YAOHUOLE Long Sleeve Mens Kaftan Thobe Button Up Arabic Robes for Men Side Split Kaftan Brick Red L**YAOHUOLE**$26.21**4.4★949 rev](https://www.amazon.com/dp/B09CYY29BS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yaolzeku Mens Summer Kaftan Cover Up Lightweight Flowing Resort Layer**Yaolzeku**$32.37**38 rev6mo ago](https://www.amazon.com/dp/B0GGBDDPNZ) [**Runcati Mens Kaftan Thobe Textured Henley Shirt Long Sleeve Robe Casual Muslim Gown Shirt Navy**Runcati**$25.07**87 rev7mo ago](https://www.amazon.com/dp/B0G13TQ36N) [**Runcati Mens Kurta Sherwani Coats Kaftan Indian Ethnic Royal Suits Mandarin Collar Wedding Festive Party Blazer Burgundy**Runcati**$61.49**248 rev1y ago](https://www.amazon.com/dp/B0F47HJY5W) [**COOFANDY Mens Summer Robes Lightweight Rave Kimono Kaftan For Men Floral 2 Piece Kimono Set Open Front Long Cardigan Outwear**COOFANDY**$36.06**626 rev1y ago](https://www.amazon.com/dp/B0DRK358LD) [**YAOHUOLE Mens Islamic Thobe Long Sleeve Kaftan Navy XL**YAOHUOLE**$27.71**61 rev1y ago](https://www.amazon.com/dp/B0DMT2X6KP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jacansi Mens Home House Robe Khaki M**Jacansi**$25.56**4.2★**▲ 61%**](https://www.amazon.com/dp/B08FT81PP7) [**COOFANDY Mens Summer Robes Lightweight Rave Kimono Kaftan For Men Floral 2 Piece Kimono Set Open Front Long Cardigan Outwear**COOFANDY**$36.06**4.4★**▲ 57%**](https://www.amazon.com/dp/B0DRK358LD) [**YAOHUOLE Muslim Mens Thobe MenS Caftan Big and Tall Mens Saudi Arabic Thobe White M**YAOHUOLE**$26.12**4.4★**▲ 57%**](https://www.amazon.com/dp/B0C13L47YT) [**Runcati Mens Kurta Sherwani Coats Kaftan Indian Ethnic Royal Suits Mandarin Collar Wedding Festive Party Blazer Burgundy**Runcati**$61.49**4.2★**▲ 51%**](https://www.amazon.com/dp/B0F47HJY5W) [**Yaolzeku Mens Summer Kaftan Cover Up Lightweight Flowing Resort Layer**Yaolzeku**$32.37**4.0★**▲ 44%**](https://www.amazon.com/dp/B0GGBDDPNZ)
**~~View all trending →~~**
## **What buyers say about thobe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“The fit is comfortable and relaxed, giving it that easy, effortless vibe you want in a beach cover-up”*
**Comfort-Overall**11%
*“Feels comfortable”*
**Material Quality**10%
*“Material is of very good quality”*
**Quality-Overall**7%
*“The overall construction is pretty good”*
**Shape/Style**4%
*“giving it a comfortable casual look while still appearing stylish”*
**Soft Feel**4%
*“The fabric is soft”*
**Color**4%
*“I like the color”*
**Weight Light**4%
*“nicely lightweight”*
**Advertised Vs Actual Product**3%
*“Exactly as advertised”*
**Breathability**3%
*“breathability”*
### **What buyers complain about **
**Size-Overall**22%
*“The fit was weird”*
**Material Quality**13%
*“The material is slightly scratchy”*
**Quality-Overall**8%
*“Cheap”*
**Hard Feel**3%
*“Not cool, not soft”*
**Stretchability/Expandability/Elasticity**2%
*“The mesh was stretchy”*
**Length**2%
*“It is very long”*
**Advertised Vs Actual Product**2%
*“The kaftan is a little different than the pictures portray on the listing - different opening at top”*
**Ease Of Use**2%
*“It's really hard to keep on me”*
**Shape/Style**1%
*“I thought it was too feminine”*
**Value For Money**1%
*“would not spend $30+ again”*
### **Top return reasons **
**Size-Overall**46%
**Length**10%
**Material Quality**9%
**Chest Fit**6%
**Advertised Vs Actual Product**4%
**Color**3%
**Shoulder Fit**3%
**Quality-Overall**3%
**Sleeve Fit**3%
**Waist Fit**2%
## **Common questions**
- **Is thobe profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 101 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -52.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the thobe niche?**
- 20 brands and 24 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in thobe?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 12.0% — above our launch gate.
- **When does demand for thobe peak?**
- Demand peaks in Mar; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the thobe niche?**
- Listings span $20.17–$61.49; the average listing price is $28.44 (sweet spot $15–$100). The average incumbent carries 559 reviews — the moat a new listing must climb.
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