---
title: "Thinx for All Leaks — $29K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/thinx-for-all-leaks"
last_updated: "2026-08-06T03:58:51.476Z"
locale: en
meta:
description: "Niche score 46/100 · $29K/yr market · 52K searches/yr · $36.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $29K/yr market · 52K searches/yr · $36.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thinx for All Leaks — $29K/yr Amazon US Niche (2026) - Flapen"
---
# **thinx for all leaks**
**Skip it**
A small market ($29K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 22Conversion 19Competition 82Returns 41Price range 87Avg price 95Brand share 30Review moat 57Quality gap 84
**Avg price**
**Incredible****$36.18**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.79–$60.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Review moat**
**Good****1,201.7**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$29K**
$29K/yr · 52K searches
According to Flapen's Amazon United States niche tracking, thinx for all leaks is a $29K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thinx for all leaks market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$36K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#1,656**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **94%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 78%
**Open market**
**10%**
- THINX41% - Thinx for All18% - Hanes12% - AIRCUTE11% - INNERSY5% - Battewa3% - Open — no brand owns it (11 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
4K3KPrime Day '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/thinx-for-all-leaks/trend)
## **Top thinx for all leaks search terms**
- **thinx bladder leak underwear for women**33K/yr-4.5%0.9% conv. - **thinx incontinence underwear for women**9K/yr-20.4%1.2% conv. - **speax bladder leak underwear for women**5K/yr+4.7%0.8% conv. - **speax**2K/yr+4.9%1.0% conv. - **thinx for all leaks**2K/yr-9.0%0.4% conv. - **speax by thinx hi-waist incontinence underwear for women**814/yr+31.4%0.5% conv. - **speax thinx incontinence underwear for women**101/yr+18.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/thinx-for-all-leaks/search-terms)
## **Top thinx for all leaks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5764%$1K6%$2K8%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thinx for All Leaks Hi-Waist Underwear Holds up to 100ml or 6tbps or 1/4 Cup Worth of Liquid* Light Absorbency Incontinence Underwear for Women Feminine Care Black XS**THINX**$39.33**4.1★192 rev](https://www.amazon.com/dp/B0CYM4VXDH) [2**Hanes Womens Comfort Period. Briefs Super Leak Post-Partum & Period Underwear 3-Pack**Hanes**$13.97**4.1★6,272 rev](https://www.amazon.com/dp/B0CMDRQ4TT) [3**Thinx for All Leaks Hip-Hugger Underwear Holds up to 100ml or 6tbps or 1/4 Cup Worth of Liquid* Light Absorbency Incontinence Underwear for Women Feminine Care Beige L**THINX**$36.83**4.4★183 rev](https://www.amazon.com/dp/B0CYM3ZNVK) [4**AIRCUTE Washable Urinary Incontinence Underwear for Women Absorbent Seamless High Waist Leak Protective Panty 3 Pack (Black-Beige-Blush Large)**AIRCUTE**$50.58**4.0★352 rev](https://www.amazon.com/dp/B0BCYL77BB) [5**Thinx for All Leaks Hi-Waist Underwear Holds up to 100ml or 6tbps or 1/4 Cup Worth of Liquid* Light Absorbency Incontinence Underwear for Women Feminine Care Black M**THINX**$39.24**4.1★192 rev](https://www.amazon.com/dp/B0CYM4VLXY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CITURLAN Incontinence Underwear for Women - 100ml Absorbency | Leakproof & Washable | Bladder Control Panties for Women 2 Pack (Nude Color L)**CITURLAN**$29.51**82 rev1y ago](https://www.amazon.com/dp/B0FH9L81X8) [**Incontinence Underwear for Women Washable Leak Proof Underwear for Bladder Leak & Postpartum Protection Reusable Womens Cotton Period Panties 3 Pack Large**BAJISA**$24.03**108 rev1y ago](https://www.amazon.com/dp/B0F9XWDGXB) [**BATTEWA Mid-Waist Incontinence Underwear for Women Leak Proof Panties Protective Briefs for Bladder Control Washable Absorbency 40ML 3Pack (Large 3 Color)**Battewa**$38.28**44 rev1y ago](https://www.amazon.com/dp/B0F99MR4N7) [**Thinx for All Period Underwear Everyday Comfort Hi-Waist Holds Up to 12 Regular Tampons* Period Panties Leakproof Reusable & Controls Odor Mosaic + Rhubarb 2 Pack L**Thinx for All**$37.47**288 rev1y ago](https://www.amazon.com/dp/B0D6SL4LMV) [**Thinx for All Period Underwear Everyday Comfort Hi-Waist Holds Up to Regular 12 Tampons* Period Panties Leakproof Reusable & Controls Odor Black 2 Pack L**Thinx for All**$34.33**288 rev1y ago](https://www.amazon.com/dp/B0D6SPQ8PD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thinx for All Period Underwear Everyday Comfort Hi-Waist Holds Up to 12 Regular Tampons* Period Panties Leakproof Reusable & Controls Odor Mosaic + Rhubarb 2 Pack L**Thinx for All**$37.47**4.4★**▲ 131%**](https://www.amazon.com/dp/B0D6SL4LMV) [**INNERSY Period Underwear for Women High Waisted Leak-Proof Postpartum Menstrual Panties 3-Pack (Dark Vintage Large)**INNERSY**$22.82**4.2★**▲ 121%**](https://www.amazon.com/dp/B07V7TRP8H) [**CITURLAN Incontinence Underwear for Women - 100ml Absorbency | Leakproof & Washable | Bladder Control Panties for Women 2 Pack (Nude Color L)**CITURLAN**$29.51**3.5★**▲ 116%**](https://www.amazon.com/dp/B0FH9L81X8) [**AIRCUTE Washable Urinary Incontinence Underwear for Women Absorbent Seamless High Waist Leak Protective Panty 3 Pack (Black-Beige-Blush Large)**AIRCUTE**$50.58**4.0★**▲ 107%**](https://www.amazon.com/dp/B0BCYL77BB) [**Thinx for All Period Underwear Everyday Comfort Hi-Waist Holds Up to 12 Regular Tampons* Period Panties Leakproof Reusable & Controls Odor Mosaic + Rhubarb 2 Pack XL**Thinx for All**$37.48**4.4★**▲ 83%**](https://www.amazon.com/dp/B0D6SPZV9V)
**~~View all trending →~~**
## **What buyers say about thinx for all leaks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**24%
*“Super comfortable”*
**Size-Overall**17%
*“fit like a glove”*
**Quality-Overall**9%
*“Good period product”*
**Soft Feel**6%
*“Super soft”*
**Value For Money**3%
*“Worth it”*
**Absorbency**3%
*“Great absorbency”*
**Advertised Vs Actual Product**3%
*“They performed as stated”*
**Material Quality**2%
*“Good material”*
**Breathability**2%
*“They are breathable”*
**Moist/Dry**2%
*“It holds moisturizer nicely”*
### **What buyers complain about **
**Size-Overall**17%
*“Too short”*
**Comfort-Overall**10%
*“Thick seam is not comfortable”*
**Absorbency**6%
*“Not very absorbent”*
**Smell**6%
*“Smelly”*
**Thickness**4%
*“Other brands are thinner or sports fabric”*
**Stitch/Finish/Polish**4%
*“and poor seams”*
**Value For Money**4%
*“not worth money”*
**Functionality-Overall**2%
*“Did not work”*
**Weight Heavy**2%
*“Sometimes it's heavy”*
**Leak-Proof**2%
*“LEAKS”*
### **Top return reasons **
**Size-Overall**54%
**Waist Fit**8%
**Material Quality**5%
**Thigh Fit**5%
**Advertised Vs Actual Product**4%
**Comfort-Overall**4%
**Absorbency**2%
**Weight Heavy**2%
**Thickness**1%
**Shape/Style**1%
## **Common questions**
- **Is thinx for all leaks profitable to sell on Amazon United States?**
- The niche generates $29K/yr across 54 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the thinx for all leaks niche?**
- 17 brands and 29 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in thinx for all leaks?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Absorbency. The return rate is 3.8%.
- **When does demand for thinx for all leaks peak?**
- Demand peaks in Jul–Aug; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the thinx for all leaks niche?**
- Listings span $9.79–$60.47; the average listing price is $36.18 (sweet spot $15–$100). The average incumbent carries 1,202 reviews — the moat a new listing must climb.
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