---
title: "The North Face Women — $279K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/the-north-face-women"
last_updated: "2026-08-09T22:18:55.037Z"
locale: en
meta:
description: "Niche score 35/100 · $279K/yr market · 1.9M searches/yr · $91.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $279K/yr market · 1.9M searches/yr · $91.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "The North Face Women — $279K/yr Amazon US Niche (2026) - Flapen"
---
# **the north face women**
**Skip it**
Soft demand (-67.8% this quarter) — this niche doesn't clear our bar today.
Market size 50Growth 0Conversion 2Competition 95Returns 15Price range 25Avg price 78Brand share 11Review moat 35Quality gap 35
**Competition**
**Incredible****20%**
top-5 click share — an open shelf
**Avg price**
**Great****$91.70**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$279K**
$279K/yr · 1.9M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,955.74**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$9.45–$345.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****7.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-67.8%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, the north face women is a $279K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **the north face women market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$229K–$275K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#605**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **64%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**16 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**20%**
Top 20: 48%
**Open market**
**4%**
- The North Face89% - Columbia2% - 33,000ft2% - Outdoor Ventures2% - MOERDENG1% - Willit1% - Open — no brand owns it (10 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — -67.8% search growth over the last 90 days.
100K60KPrime Day '25Spike '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 8.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/the-north-face-women/trend)
## **Top the north face women search terms**
- **the north face women**409K/yr-49.4%0.1% conv. - **north face women**292K/yr-52.8%0.1% conv. - **north face fleece jacket womens**81K/yr-54.5%0.3% conv. - **womens north face**82K/yr-60.8%0.1% conv. - **the north face women jacket**45K/yr-50.7%0.0% conv. - **north face womens**49K/yr-54.2%0.1% conv. - **northface puffer jacket women**130K/yr-90.4%0.0% conv. - **north face puffer jacket women**65K/yr-80.9%0.2% conv. - **north face coats for women**123K/yr-91.5%0.1% conv. - **northface coat**202K/yr-76.6%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/the-north-face-women/search-terms)
## **Top the north face women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6K4%$11K6%$17K8%$22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets TNF Black-NPF Large**The North Face**$77.19**4.7★704 rev](https://www.amazon.com/dp/B0CMRNDRG4) [2**The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets White Dune Medium**The North Face**$76.26**4.7★704 rev](https://www.amazon.com/dp/B0CMR6GZ5S) [3**The North Face Womens Aconcagua 3 Jacket - Wind & Water Resistant Puffer Coat with Down & Synthetic Blend Insulation TNF Black-NPF Medium**The North Face**$191.48**4.6★599 rev](https://www.amazon.com/dp/B0CMRJ1NKY) [4**The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent TNF Black-NPF One Size**The North Face**$69.24**4.7★17,720 rev](https://www.amazon.com/dp/B0CN9RF531) [5**THENORTHFACE Womens Jester Luxe Everyday Laptop Backpack TNF Black/Burnt Coral Metallic One Size**The North Face**$79.64**4.7★17,720 rev](https://www.amazon.com/dp/B0CDCMMTY4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The North Face Womens TNF Performance Fleece Full Zip Jacket - Lightweight Pullover Zip Pockets & Stretch Fabric Metal Pink Medium**The North Face**$80.32**51 rev1y ago](https://www.amazon.com/dp/B0F97ZHMFD) [**The North Face Womens Evolution Box NSE Short-Sleeve Tee - Logo Graphic Tee Cotton Fabric Regular Fit Everyday Shirt Cedar X-Large**The North Face**$32.02**87 rev1y ago](https://www.amazon.com/dp/B0F988SLP3) [**The North Face Womens Antora Rain Hoodie (Standard & Plus Size) - Waterproof & Windproof Jacket Secure Zip Pockets Periwinkle Glow/Summit Navy X-Large**The North Face**$120.99**188 rev1y ago](https://www.amazon.com/dp/B0F97PVQ8W) [**The North Face Womens Antora Rain Parka - Long Length Windproof & Waterproof Jacket Adjustable Hood Secure Zip Pockets Summit Navy Large**The North Face**$120.40**107 rev1y ago](https://www.amazon.com/dp/B0F97YMD3J) [**The North Face Womens Aconcagua 3 Hooded Jacket - Insulated Winter Coat Wind & Water Resistant Durable Attached Hood White Dune X-Small**The North Face**$220.35**596 rev1y ago](https://www.amazon.com/dp/B0DSQ75NNS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The North Face Womens VECTIV Fastpack Mid Waterproof Hiking Shoe | Rubber Outsole High Traction 4mm Lug Smoked Pearl/Anthracite Grey 8**The North Face**$142.22**4.4★**▲ 219%**](https://www.amazon.com/dp/B0D54GSDL5) [**The North Face Womens Evolution Box NSE Short-Sleeve Tee - Logo Graphic Tee Cotton Fabric Regular Fit Everyday Shirt Cedar X-Large**The North Face**$32.02**4.6★**▲ 218%**](https://www.amazon.com/dp/B0F988SLP3) [**The North Face Womens Borealis Commuter Laptop Backpack TNF Black/TNF White One Size**The North Face**$92.70**4.7★**▲ 188%**](https://www.amazon.com/dp/B092FY4CPZ) [**The North Face Womens Antora Rain Parka - Long Length Windproof & Waterproof Jacket Adjustable Hood Secure Zip Pockets Summit Navy Large**The North Face**$120.40**4.5★**▲ 176%**](https://www.amazon.com/dp/B0F97YMD3J) [**The North Face Womens Aconcagua 3 Hooded Jacket - Insulated Winter Coat Wind & Water Resistant Durable Attached Hood White Dune X-Small**The North Face**$220.35**4.4★**▲ 176%**](https://www.amazon.com/dp/B0DSQ75NNS)
**~~View all trending →~~**
## **What buyers say about the north face women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**15%
*“Fits true to size”*
**Quality-Overall**12%
*“This bag is excellent quality”*
**Warmth**11%
*“Cute and warm”*
**Comfort-Overall**8%
*“So comfortable”*
**Color**4%
*“The color was so cute”*
**Value For Money**4%
*“Good value”*
**Soft Feel**4%
*“So soft”*
**Durability**3%
*“held up well”*
**Pockets/Compartments**3%
*“Lots of pockets”*
**Advertised Vs Actual Product**2%
*“As advertised,”*
### **What buyers complain about **
**Size-Overall**26%
*“item runs large”*
**Value For Money**5%
*“over priced”*
**Color**3%
*“MUTED BLUE”*
**Thickness**3%
*“not as thick as a running or workout sock”*
**Strap/String Quality**2%
*“when the string snapped there's no way to attach it back in. it just flops around”*
**Product Condition**2%
*“This item arrived used”*
**Quality-Overall**2%
*“the softness and quality cant be shown”*
**Material Quality**2%
*“it has that cheap synthetic look and feel”*
**Durability**2%
*“It broke within one week of having it :”*
**Zipper Quality**2%
*“Defective Zipper”*
### **Top return reasons **
**Size-Overall**57%
**Material Quality**4%
**Length**4%
**Color**3%
**Advertised Vs Actual Product**3%
**Chest Fit**2%
**Waist Fit**2%
**Value For Money**2%
**Sleeve Fit**2%
**Thin**2%
## **Common questions**
- **Is the north face women profitable to sell on Amazon United States?**
- The niche generates $279K/yr across 116 tracked products. 90-day search growth is -67.8%. Flapen's verdict: Skip it (35/100).
- **How competitive is the the north face women niche?**
- 16 brands and 55 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in the north face women?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 7.7% — above our launch gate.
- **When does demand for the north face women peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 8.0× the quietest.
- **What does it cost to enter the the north face women niche?**
- Listings span $9.45–$345.11; the average listing price is $91.70 (sweet spot $15–$100). The average incumbent carries 2,956 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)