---
title: "Search terms — the gym people - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/the-gym-people/search-terms"
last_updated: "2026-08-10T02:16:22.628Z"
locale: en
meta:
  description: "Niche score 40/100 · $76K/yr market · 1.3M searches/yr · $25.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $76K/yr market · 1.3M searches/yr · $25.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — the gym people - Flapen"
---

# **the gym people**

**Skip it**

High returns (11.9%) — this niche doesn't clear our bar today.

Market size 19Growth 22Conversion 3Competition 96Returns 0Price range 82Avg price 95Brand share 41Review moat 21Quality gap 57

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$25.04**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.04–$110.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-7.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****11,643.65**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$76K**

$76K/yr · 1.3M searches

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****11.9%**

return rate — above 5% kills the launch gate

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Search terms