---
title: "That Girl Lay Lay Backpack — $3K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/that-girl-lay-lay-backpack"
last_updated: "2026-08-10T00:44:24.740Z"
locale: en
meta:
description: "Niche score 38/100 · $3K/yr market · 4K searches/yr · $22.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $3K/yr market · 4K searches/yr · $22.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "That Girl Lay Lay Backpack — $3K/yr Amazon US Niche (2026) - Flapen"
---
# **that girl lay lay backpack**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 82Conversion 42Competition 0Returns 71Price range 78Avg price 94Brand share 0Review moat 81Quality gap 14
**Avg price**
**Great****$22.77**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+77.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Great****389.5**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$10.35–$32.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$3K**
$3K/yr · 4K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, that girl lay lay backpack is a $3K/yr Amazon United States market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 38/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **that girl lay lay backpack market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$6K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#3,593**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Nickelodeon38% - Ruz29% - Group Ruz12% - Sharecolor11% - PIG PIG GIRL10% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — +77.2% search growth over the last 90 days.
2K2KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugMar
Peak months: Jul, Aug · busiest ÷ quietest = 39.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/that-girl-lay-lay-backpack/trend)
## **Top that girl lay lay backpack search terms**
- **that girl lay lay backpack**2K/yr+108.5%0.4% conv. - **lay lay backpack**964/yr+58.7%4.1% conv. - **laylay backpack for girls**597/yr+14.6%0.0% conv. - **lay lay backpack for girls**215/yr+0.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/that-girl-lay-lay-backpack/search-terms)
## **Top that girl lay lay backpack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$29120%$58330%$87440%$1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nickelodeon That Girl Lay Lay Backpack with Lunch Box for Girls - Bundle with 16 Backpack Lunch Bag Water Bottle Tattoos More | That Girl LayLay School Bag Set**Nickelodeon**$32.03**5.0★8 rev](https://www.amazon.com/dp/B0F55ZNP69) [2**Ruz That Girl Lay Lay 15 School Backpack (Pink-Black)**Ruz**$13.02**4.7★99 rev](https://www.amazon.com/dp/B0BMD6KSG7) [3**Group Ruz Nickelodeon Girls That Girl Lay Lay 2-Piece Backpack Lunchbox Set Pink One Size**Group Ruz**$23.50**4.6★315 rev](https://www.amazon.com/dp/B0BDHF6M7F) [4**Sharecolor Girls Backpack - Singer Backpacks for School Travel - Aesthetic 17 Inch Large Capacity Bookbag for Preschool Kindergarten Elementary Middle**Sharecolor**$30.50**5.0★3 rev](https://www.amazon.com/dp/B0F5Q8TPG3) [5**PIG PIG GIRL Kids Backpack for Girls - School Bags for Middle School Students - Book Bag for Elementary Primary - Kawaii Ita Backpack - Purple**PIG PIG GIRL**$27.21**4.8★1,516 rev](https://www.amazon.com/dp/B0C4Y5X9QB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sharecolor Girls Backpack - Singer Backpacks for School Travel - Aesthetic 17 Inch Large Capacity Bookbag for Preschool Kindergarten Elementary Middle**Sharecolor**$30.50**3 rev1y ago](https://www.amazon.com/dp/B0F5Q8TPG3) [**Nickelodeon That Girl Lay Lay Backpack with Lunch Box for Girls - Bundle with 16 Backpack Lunch Bag Water Bottle Tattoos More | That Girl LayLay School Bag Set**Nickelodeon**$32.03**8 rev1y ago](https://www.amazon.com/dp/B0F55ZNP69) [**PIG PIG GIRL Kids Backpack for Girls - School Bags for Middle School Students - Book Bag for Elementary Primary - Kawaii Ita Backpack - Purple**PIG PIG GIRL**$27.21**1,516 rev3y ago](https://www.amazon.com/dp/B0C4Y5X9QB) [**Ruz That Girl Lay Lay 15 School Backpack (Pink-Black)**Ruz**$13.02**99 rev3y ago](https://www.amazon.com/dp/B0BMD6KSG7) [**Group Ruz Nickelodeon Girls That Girl Lay Lay 2-Piece Backpack Lunchbox Set Pink One Size**Group Ruz**$23.50**315 rev3y ago](https://www.amazon.com/dp/B0BDHF6M7F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sharecolor Girls Backpack - Singer Backpacks for School Travel - Aesthetic 17 Inch Large Capacity Bookbag for Preschool Kindergarten Elementary Middle**Sharecolor**$30.50**5.0★**▲ 784%**](https://www.amazon.com/dp/B0F5Q8TPG3) [**PIG PIG GIRL Kids Backpack for Girls - School Bags for Middle School Students - Book Bag for Elementary Primary - Kawaii Ita Backpack - Purple**PIG PIG GIRL**$27.21**4.8★**▲ 783%**](https://www.amazon.com/dp/B0C4Y5X9QB) [**Ruz That Girl Lay Lay 15 School Backpack (Pink-Black)**Ruz**$13.02**4.7★**▲ 41%**](https://www.amazon.com/dp/B0BMD6KSG7) [**Ruz That Girl Lay Lay Kids Licensed 10 Mini Backpack**Ruz**$10.35**4.6★**▲ 38%**](https://www.amazon.com/dp/B09VN5H4CZ) [**Nickelodeon That Girl Lay Lay Backpack with Lunch Box for Girls - Bundle with 16 Backpack Lunch Bag Water Bottle Tattoos More | That Girl LayLay School Bag Set**Nickelodeon**$32.03**5.0★**▲ 12%**](https://www.amazon.com/dp/B0F55ZNP69)
**~~View all trending →~~**
## **What buyers say about that girl lay lay backpack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Nice quality backpack”*
**Value For Money**12%
*“worth the price”*
**Strength**11%
*“still going strong”*
**Size-Overall**9%
*“Perfect sized”*
**Storage Capacity**8%
*“it has more room than you realize at first glance”*
**Pockets/Compartments**8%
*“The two compartments makes it easy to pack her folders in one section”*
**Color**5%
*“color is great”*
**Material Quality**5%
*“The material is strong enough”*
**Shape/Style**2%
*“Super cute pattern”*
**Zipper Quality**2%
*“Absolutely lovely great zippers”*
### **What buyers complain about **
**Durability**50%
*“didnt last the school year”*
### **Top return reasons **
**Size-Overall**47%
**Value For Money**10%
**Advertised Vs Actual Product**8%
**Quality-Overall**7%
**Shape/Style**7%
**Color**5%
**Zipper Quality**5%
**Pockets/Compartments**5%
**Material Quality**3%
**Stitch/Finish/Polish**2%
## **Common questions**
- **Is that girl lay lay backpack profitable to sell on Amazon United States?**
- The niche generates $3K/yr across 6 tracked products. 90-day search growth is +77.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the that girl lay lay backpack niche?**
- 5 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in that girl lay lay backpack?**
- Top complaints mined from reviews: Durability. The return rate is 2.2%.
- **When does demand for that girl lay lay backpack peak?**
- Demand peaks in Jul–Aug; the busiest month runs 39.1× the quietest.
- **What does it cost to enter the that girl lay lay backpack niche?**
- Listings span $10.35–$32.03; the average listing price is $22.77 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.
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