---
title: "Thanos Costume — $13K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/thanos-costume"
last_updated: "2026-08-09T22:17:40.774Z"
locale: en
meta:
description: "Niche score 41/100 · $13K/yr market · 70K searches/yr · $31.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $13K/yr market · 70K searches/yr · $31.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thanos Costume — $13K/yr Amazon US Niche (2026) - Flapen"
---
# **thanos costume**
**Skip it**
A small market ($13K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 30Conversion 8Competition 51Returns 34Price range 95Avg price 95Brand share 42Review moat 70Quality gap 68
**Avg price**
**Incredible****$31.92**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.85–$77.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****712.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+3.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$13K**
$13K/yr · 70K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, thanos costume is a $13K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thanos costume market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$16K–$24K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#14,208**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **43%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 97%
**Open market**
**15%**
- NDJLNZ29% - Rubies17% - MARVEL THE AVENGERS14% - HIMIC E77C11% - Marvel9% - BengPro5% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 13.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/thanos-costume/trend)
## **Top thanos costume search terms**
- **thanos costume**41K/yr+13.8%0.4% conv. - **thanos mask**8K/yr+3.9%1.6% conv. - **thanos costume for kids**13K/yr-3.9%1.1% conv. - **thanos costume adult**8K/yr-53.7%1.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/thanos-costume/search-terms)
## **Top thanos costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$66810%$1K15%$2K20%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NDJLNZ Infinity Gauntlet with Removable Gems Infinity Gloves LED Gem Three Lighting Modes Halloween Cosplay Prop (Kids Gold Gauntlet-Removable gems)**NDJLNZ**$37.26**3.7★60 rev](https://www.amazon.com/dp/B0CHTR165W) [2**NDJLNZ LED Light Up Infinity Gauntlet Gems Not Removable Infinity Gloves Cosplay Costume Accessories Comes with 5 Batteries**NDJLNZ**$35.11**4.1★44 rev](https://www.amazon.com/dp/B0CHTQZVT8) [3**HIMIC E77C 3D Super Hero Close-Fitting Quick-Drying Elastic Sport Cosplay T-Shirt Sleeveless(Medium Sleeveless Thanos)**HIMIC E77C**$19.76**4.4★3 rev](https://www.amazon.com/dp/B0DB7FKB6N) [4**Rubies Adult Marvel Avengers: Infinity War Deluxe Latex Thanos Mask Multi-colored One Size**Rubies**$77.08**3.5★27 rev](https://www.amazon.com/dp/B079J7PMXF) [5**Marvel Thanos Hero Mask Toys Classic Design Inspired By Avengers Endgame for Kids Ages 5 and Up**MARVEL THE AVENGERS**$24.93**4.1★15 rev](https://www.amazon.com/dp/B08B4RGT4Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marvel Avengers Endgame Thanos Halloween Costume T-Shirt**Marvel**$19.78**29 rev1y ago](https://www.amazon.com/dp/B08FQPRW3L) [**HIMIC E77C 3D Super Hero Close-Fitting Quick-Drying Elastic Sport Cosplay T-Shirt Sleeveless(Medium Sleeveless Thanos)**HIMIC E77C**$19.76**3 rev1y ago](https://www.amazon.com/dp/B0DB7FKB6N) [**HIMIC E77C 3D Super Hero Close-Fitting Quick-Drying Elastic Sport Cosplay T-Shirt Sleeveless(X-Large Sleeveless Thanos)**HIMIC E77C**$19.15**3 rev1y ago](https://www.amazon.com/dp/B0DB7QSJGB) [**NDJLNZ Infinity Gauntlet with Removable Gems Infinity Gloves LED Gem Three Lighting Modes Halloween Cosplay Prop (Kids Gold Gauntlet-Removable gems)**NDJLNZ**$37.26**60 rev2y ago](https://www.amazon.com/dp/B0CHTR165W) [**NDJLNZ LED Light Up Infinity Gauntlet Gems Not Removable Infinity Gloves Cosplay Costume Accessories Comes with 5 Batteries**NDJLNZ**$35.11**44 rev2y ago](https://www.amazon.com/dp/B0CHTQZVT8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NDJLNZ Infinity Gauntlet with Removable Gems Infinity Gloves LED Gem Three Lighting Modes Halloween Cosplay Prop (Kids Gold Gauntlet-Removable gems)**NDJLNZ**$37.26**3.7★**▲ 499%**](https://www.amazon.com/dp/B0CHTR165W) [**kinstell Jedi Uniform Hooded Robe Knight Suits Black Tunic Uniform Full Halloween Darth Hooded Robe Cloak Cosplay Costume**kinstell**$14.85**4.4★**▲ 392%**](https://www.amazon.com/dp/B08S3N9B6T) [**Rubies Childs Marvel: Avengers Endgame Deluxe Thanos Costume Small**Rubies**$56.06**4.5★**▲ 305%**](https://www.amazon.com/dp/B07L8SRZSJ) [**NDJLNZ LED Light Up Infinity Gauntlet Gems Not Removable Infinity Gloves Cosplay Costume Accessories Comes with 5 Batteries**NDJLNZ**$35.11**4.1★**▲ 225%**](https://www.amazon.com/dp/B0CHTQZVT8) [**yuehong Long Curly Blonde Brown Mens Wig Superhero Cosplay Costume Hair with Big Beard Heat Resistant Synthetic Fibers Fluffy Durable Breathable Wig**yuehong**$28.84**4.5★**▲ 127%**](https://www.amazon.com/dp/B07V4BRDYK)
**~~View all trending →~~**
## **What buyers say about thanos costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good quality and exactly as described”*
**Material Quality**9%
*“Very sturdy material thanos looked complete”*
**Advertised Vs Actual Product**9%
*“Is exactly what it is”*
**Size-Overall**9%
*“good size”*
**Value For Money**9%
*“Worth the buy”*
**Brightness/Shine/Glow**8%
*“It lights up fairly well”*
**Fun/Entertainment Experience**6%
*“Fun”*
**Functionality-Overall**5%
*“It served its purpose”*
**Durability**3%
*“Its pretty durable, good size”*
**Weight Light**3%
*“lightweight”*
### **What buyers complain about **
**Durability**18%
*“broke after 2 uses”*
**Size-Overall**15%
*“It is big”*
**Smell**13%
*“Smells horrible”*
**Advertised Vs Actual Product**10%
*“Description does NOT Match picture of item”*
**Value For Money**10%
*“cheap”*
**Product Condition**8%
*“the condition in which it arrived made it feel more like an opened item than a new gift”*
**Hard Feel**5%
*“It's a super hard and still plastic”*
**Stiffness**4%
*“The glove is pretty stiff”*
**Material Quality**3%
*“It is made cheaply”*
**Instructions/User Manual/Troubleshooting**3%
*“Did not come with instructions”*
### **Top return reasons **
**Size-Overall**45%
**Smell**6%
**Defective Material/Parts**6%
**Quality-Overall**6%
**Functionality-Overall**6%
**Material Quality**5%
**Advertised Vs Actual Product**4%
**Brightness/Shine/Glow**3%
**Gifting Purpose**2%
**Precious Gemstone**2%
## **Common questions**
- **Is thanos costume profitable to sell on Amazon United States?**
- The niche generates $13K/yr across 23 tracked products. 90-day search growth is +3.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the thanos costume niche?**
- 13 brands and 79 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in thanos costume?**
- Top complaints mined from reviews: Durability, Size-Overall, Smell. The return rate is 4.3%.
- **When does demand for thanos costume peak?**
- Demand peaks in Sep–Oct; the busiest month runs 13.6× the quietest.
- **What does it cost to enter the thanos costume niche?**
- Listings span $14.85–$77.08; the average listing price is $31.92 (sweet spot $15–$100). The average incumbent carries 712 reviews — the moat a new listing must climb.
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