---
title: "Trend — tan umbrella - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/tan-umbrella/trend"
last_updated: "2026-08-10T00:45:09.842Z"
locale: en
meta:
  description: "Niche score 59/100 · $119K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $119K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — tan umbrella - Flapen"
---

# **tan umbrella**

**Worth a look**

Shows a sweet-spot price point ($67.18 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 28Growth 84Conversion 54Competition 86Returns 54Price range 50Avg price 87Brand share 36Review moat 25Quality gap 65

**Avg price**

**Great****$67.18**

avg listing price — sweet spot $15–$100

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Growth**

**Great****+82.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$9.38–$180.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$119K**

$119K/yr · 39K searches

**Review moat**

**Bad****4,658.78**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend