---
title: "Tan Umbrella — $119K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/tan-umbrella"
last_updated: "2026-08-09T23:31:18.858Z"
locale: en
meta:
description: "Niche score 59/100 · $119K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $119K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tan Umbrella — $119K/yr Amazon US Niche (2026) - Flapen"
---
# **tan umbrella**
**Worth a look**
Shows a sweet-spot price point ($67.18 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 28Growth 84Conversion 54Competition 86Returns 54Price range 50Avg price 87Brand share 36Review moat 25Quality gap 65
**Avg price**
**Great****$67.18**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Growth**
**Great****+82.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$9.38–$180.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$119K**
$119K/yr · 39K searches
**Review moat**
**Bad****4,658.78**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, tan umbrella is a $119K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tan umbrella market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$101K–$134K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#198**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **95%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 64%
**Open market**
**15%**
- AreShark69% - BAODINI5% - Blissun3% - AMMSUN3% - SoulRain3% - Yoobure2% - Open — no brand owns it (12 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — +82.4% search growth over the last 90 days.
800600Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/tan-umbrella/trend)
## **Top tan umbrella search terms**
- **areshark**16K/yr+57.6%1.0% conv. - **beige umbrella**9K/yr+87.8%2.8% conv. - **tan umbrella**5K/yr+116.5%2.8% conv. - **areshark patio umbrella**3K/yr+422.3%2.1% conv. - **cream umbrella**4K/yr+136.3%1.7% conv. - **areshark office chair**3K/yr+6.8%9.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/tan-umbrella/search-terms)
## **Top tan umbrella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AreShark 9 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs for Market Garden Pool (Beige)**AreShark**$41.23**4.4★1,362 rev](https://www.amazon.com/dp/B0DPC3Y9HV) [2**AreShark Office Chair Ergonomic Desk Chairs with Adjustable Lumbar Support& Headrest Hanger High Back Breathable Mesh Chair with Wheels Rolling Swivel Comfy Task Computer Chair for Home Work Gaming**AreShark**$111.21**4.1★296 rev](https://www.amazon.com/dp/B0FFMRCMDZ) [3**AreShark 9FT Patio Umbrella with Solar Lights 32 Lighted Pool Umbrella w/Tilt and Crank Outdoor Market Solar Umbrellas for Garden Deck Backyard Pool and Beach Beige**AreShark**$59.42**4.3★471 rev](https://www.amazon.com/dp/B0G5942TFC) [4**BAODINI Small UV Protection Travel Umbrella Compact for Rain and Sun UPF 50+ Windproof Portable 42 inch Umbrella for Women and Men**BAODINI**$14.71**4.3★2,302 rev](https://www.amazon.com/dp/B09B1QV5GF) [5**AreShark 81.5lb Patio Umbrella Stand Water Fill Base Heavy Duty Black**AreShark**$30.11**4.2★99 rev](https://www.amazon.com/dp/B0G93LNPYG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AreShark Office Chair Ergonomic Desk Chairs with Adjustable Lumbar Support& Headrest Hanger High Back Breathable Mesh Chair with Wheels Rolling Swivel Comfy Task Computer Chair for Home Work Gaming**AreShark**$111.21**296 rev4mo ago](https://www.amazon.com/dp/B0FFMRCMDZ) [**AreShark 81.5lb Patio Umbrella Stand Water Fill Base Heavy Duty Black**AreShark**$30.11**99 rev6mo ago](https://www.amazon.com/dp/B0G93LNPYG) [**AreShark 9FT Patio Umbrella with Solar Lights 32 Lighted Pool Umbrella w/Tilt and Crank Outdoor Market Solar Umbrellas for Garden Deck Backyard Pool and Beach Beige**AreShark**$59.42**471 rev7mo ago](https://www.amazon.com/dp/B0G5942TFC) [**AreShark 7ft Patio Umbrella with Fringe UPF50+ Beach Umbrella for Table Pool & Garden Portable Outdoor Tassels Umbrella w/Fiberglass Ribs&Push Bottom Tilt(Ivory)**AreShark**$60.51**80 rev7mo ago](https://www.amazon.com/dp/B0G58R7JDW) [**AreShark 10 FT Outdoor Patio Umbrella Patio Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Fiberglass Ribs Patio Umbrellas for Market Garden Pool (Beige)**AreShark**$60.13**89 rev7mo ago](https://www.amazon.com/dp/B0G58WD7XT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AreShark 9FT Half Patio Umbrella Outdoor Wall Umbrella with Crank & 5 Sturdy Ribs Table 1/2 Umbrella Patio for Garden Deck Balcony and Pool Beige**AreShark**$51.15**4.5★**▲ 99%**](https://www.amazon.com/dp/B0G592JRJQ) [**AreShark 13 FT Patio Umbrella with Solar Lights Double-Sided Outdoor Table Umbrellas with Crank Large Rectangular Market Umbrella for Porch Lawn Pool Backyard Beige**AreShark**$111.30**4.1★**▲ 98%**](https://www.amazon.com/dp/B0G58YX1B1) [**Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Beige**Seniny**$9.69**4.5★**▲ 96%**](https://www.amazon.com/dp/B0DKJN3SZR) [**AreShark 9 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs for Market Garden Pool (Cream-white)**AreShark**$50.48**4.4★**▲ 94%**](https://www.amazon.com/dp/B0G2MGR2FV) [**AreShark 7ft Patio Umbrella with Fringe UPF50+ Beach Umbrella for Table Pool & Garden Portable Outdoor Tassels Umbrella w/Fiberglass Ribs&Push Bottom Tilt(Ivory)**AreShark**$60.51**4.4★**▲ 93%**](https://www.amazon.com/dp/B0G58R7JDW)
**~~View all trending →~~**
## **What buyers say about tan umbrella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good quality, good price, good size and arrived on time”*
**Value For Money**9%
*“Good value for the cost”*
**Strength**9%
*“It's construction is sturdy”*
**Assembly/Installation**7%
*“Assembly is simple”*
**Comfort-Overall**6%
*“Comfortable and supportive”*
**Size-Overall**6%
*“I love the size of it”*
**Durability**6%
*“Strong durable compact”*
**Ease Of Use**5%
*“Easy to handle”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Color**3%
*“color as described”*
### **What buyers complain about **
**Durability**20%
*“Broke in a week”*
**Quality-Overall**10%
*“Cheap quality”*
**Size-Overall**8%
*“Small size”*
**Strength**5%
*“Not Sturdy”*
**Ease Of Use**4%
*“hard to open”*
**Material Quality**3%
*“material is not good”*
**Comfort-Overall**3%
*“Not as comfortable as I thought”*
**Assembly/Installation**2%
*“I couldn't assemble pieces because none of them fit properly”*
**Color**2%
*“Not accurate color”*
**Value For Money**2%
*“Waste of money”*
### **Top return reasons **
**Size-Overall**33%
**Color**15%
**Weight Heavy**6%
**Defective Material/Parts**5%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Strength**4%
**Functionality-Overall**4%
**Material Quality**3%
## **Common questions**
- **Is tan umbrella profitable to sell on Amazon United States?**
- The niche generates $119K/yr across 64 tracked products. 34 of 39 products launched in the last 360 days are still selling. 90-day search growth is +82.4%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the tan umbrella niche?**
- 18 brands and 30 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in tan umbrella?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.9%.
- **When does demand for tan umbrella peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.9× the quietest.
- **What does it cost to enter the tan umbrella niche?**
- Listings span $9.38–$180.10; the average listing price is $67.18 (sweet spot $15–$100). The average incumbent carries 4,659 reviews — the moat a new listing must climb.
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