---
title: "Tan Crewneck Sweatshirt — $9K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/tan-crewneck-sweatshirt"
last_updated: "2026-08-10T05:35:31.793Z"
locale: en
meta:
description: "Niche score 32/100 · $9K/yr market · 206K searches/yr · $20.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $9K/yr market · 206K searches/yr · $20.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tan Crewneck Sweatshirt — $9K/yr Amazon US Niche (2026) - Flapen"
---
# **tan crewneck sweatshirt**
**Skip it**
Soft demand (-63.0% this quarter) — this niche doesn't clear our bar today.
Market size 2Growth 0Conversion 3Competition 93Returns 15Price range 42Avg price 88Brand share 40Review moat 20Quality gap 47
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.23**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$8.43–$209.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****12,834.33**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****7.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$9K**
$9K/yr · 206K searches
**Growth**
**Bad****-63.0%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, tan crewneck sweatshirt is a $9K/yr Amazon United States market (206K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tan crewneck sweatshirt market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$30K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#2,448**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**31 **▲rising
**Sellers**
**102**
**Top-5 brand share**
**81%**
Top 20: 97%
**Top-5 click share**
**22%**
Top 20: 49%
**Open market**
**17%**
- Bella + Canvas40% - Amazon Essentials19% - Gildan10% - Fruit of the Loom6% - RUMIA6% - H S Homespun2% - Open — no brand owns it (25 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — -63.0% search growth over the last 90 days.
8K6KSpike '25 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/tan-crewneck-sweatshirt/trend)
## **Top tan crewneck sweatshirt search terms**
- **bella canvas sweatshirt**86K/yr-69.5%0.2% conv. - **bella and canvas sweatshirt**14K/yr-48.6%0.2% conv. - **bella canvas sweatshirt women**15K/yr-48.2%0.3% conv. - **bella canvas fleece collection**8K/yr-52.3%0.1% conv. - **bella canvas crewneck sweatshirt**9K/yr-51.7%0.3% conv. - **tan crewneck sweatshirt**10K/yr-59.4%1.2% conv. - **ivory sweatshirt**7K/yr-55.0%0.1% conv. - **cream crewneck**6K/yr-50.0%0.3% conv. - **khaki sweatshirt**6K/yr-61.0%0.4% conv. - **sand sweatshirt**7K/yr-67.1%1.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/tan-crewneck-sweatshirt/search-terms)
## **Top tan crewneck sweatshirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1754%$3506%$5248%$699101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BELLA+CANVAS Unisex Sponge Fleece Crewneck Sweatshirt S MAUVE**Bella + Canvas**$20.77**4.5★485 rev](https://www.amazon.com/dp/B07P1TJYCL) [2**BELLA+CANVAS Unisex Sponge Fleece Pullover Hooded Sweatshirt L MAUVE**Bella + Canvas**$23.39**4.6★769 rev](https://www.amazon.com/dp/B07VQH86D2) [3**BELLA+CANVAS Unisex Sponge Fleece Raglan Sweatshirt BC3901 (2/2) - Plus**Bella + Canvas**$18.81**4.5★485 rev](https://www.amazon.com/dp/B07X9VJD2R) [4**RUMIA Sweatshirt for Women Crewneck Sweaters Pullover Tops 2025 Fashion Outfits Tops for Women Winter Clothing Fall Clothes Blue Large**RUMIA**$12.80**4.5★3,222 rev](https://www.amazon.com/dp/B0FJFHC44M) [5**BELLA+CANVAS Unisex Sponge Fleece Crewneck Sweatshirt L HEATHER DUST**Bella + Canvas**$20.93**4.5★485 rev](https://www.amazon.com/dp/B07VPG5128)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RUMIA Sweatshirt for Women Crewneck Sweaters Pullover Tops 2025 Fashion Outfits Tops for Women Winter Clothing Fall Clothes Blue Large**RUMIA**$12.80**3,222 rev10mo ago](https://www.amazon.com/dp/B0FJFHC44M) [**Gildan Adult Fleece Crewneck Sweatshirt Style G18000 Multipack Sand (1-pack) Medium**Gildan**$13.70**48,488 rev10mo ago](https://www.amazon.com/dp/B0FMYXG317) [**Homespun Ultra Soft Pouch Pocket Crewneck Sweatshirt (Small Bay)**H S Homespun**$17.98**705 rev2y ago](https://www.amazon.com/dp/B0D3J8PCQF) [**Comfort Colors Adult Lightweight Cotton Crewneck Sweatshirt Style G1466 Crimson Medium**Comfort Colors**$20.71**217 rev2y ago](https://www.amazon.com/dp/B0CYNMFXL1) [**American Apparel Reflex Fleece Crewneck Sweatshirt GRF496AA Bone**American Apparel**$19.78**79 rev2y ago](https://www.amazon.com/dp/B0CRZ6CVXZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Medium Brown Large**Amazon Essentials**$11.81**4.5★**▲ 305%**](https://www.amazon.com/dp/B08X2F2LC2) [**BELLA+CANVAS Unisex Sponge Fleece Pullover Hooded Sweatshirt L MAUVE**Bella + Canvas**$23.39**4.6★**▲ 301%**](https://www.amazon.com/dp/B07VQH86D2) [**Homespun Ultra Soft Pouch Pocket Crewneck Sweatshirt (Small Bay)**H S Homespun**$17.98**4.6★**▲ 300%**](https://www.amazon.com/dp/B0D3J8PCQF) [**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Black X-Large**Amazon Essentials**$11.48**4.5★**▲ 300%**](https://www.amazon.com/dp/B075JTW8FX) [**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Purple Medium**Amazon Essentials**$11.13**4.5★**▲ 293%**](https://www.amazon.com/dp/B08X2D5S58)
**~~View all trending →~~**
## **What buyers say about tan crewneck sweatshirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**23%
*“Material is soft”*
**Size-Overall**14%
*“Fits as expected”*
**Comfort-Overall**12%
*“Extremely comfortable”*
**Quality-Overall**8%
*“This sweatshirt is excellent quality for the cost”*
**Color**6%
*“Cute color”*
**Warmth**5%
*“Soft and warm”*
**Value For Money**5%
*“Great value”*
**Material Quality**3%
*“Great material”*
**Weight Light**2%
*“Super comfy lightweight shirt”*
**Thickness**1%
*“good thickness”*
### **What buyers complain about **
**Size-Overall**30%
*“too long”*
**Quality-Overall**7%
*“Bad quality control”*
**Color**4%
*“the color is so far off”*
**Material Quality**2%
*“icky feeling fabric”*
**Value For Money**2%
*“Cheap for a reason”*
**Advertised Vs Actual Product**2%
*“Description was horribly wrong”*
**Residue**2%
*“Leaves lint”*
**Sleeve Fit**2%
*“I would have given this item a 5 star rating except that I found that the sleeves are way too long”*
**Arm Fit**1%
*“he did not like the arms”*
**Thickness**1%
*“It's not super thick like that”*
### **Top return reasons **
**Size-Overall**54%
**Color**7%
**Material Quality**7%
**Sleeve Fit**5%
**Length**3%
**Chest Fit**3%
**Waist Fit**3%
**Advertised Vs Actual Product**2%
**Thin**2%
**Shoulder Fit**2%
## **Common questions**
- **Is tan crewneck sweatshirt profitable to sell on Amazon United States?**
- The niche generates $9K/yr across 122 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -63.0%. Flapen's verdict: Skip it (32/100).
- **How competitive is the tan crewneck sweatshirt niche?**
- 31 brands and 102 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in tan crewneck sweatshirt?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 7.8% — above our launch gate.
- **When does demand for tan crewneck sweatshirt peak?**
- Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the tan crewneck sweatshirt niche?**
- Listings span $8.43–$209.39; the average listing price is $20.23 (sweet spot $15–$100). The average incumbent carries 12,834 reviews — the moat a new listing must climb.
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