---
title: "Search terms — sword and shield - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/sword-and-shield/search-terms"
last_updated: "2026-08-10T00:46:12.173Z"
locale: en
meta:
  description: "Niche score 40/100 · $107K/yr market · 138K searches/yr · $29.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $107K/yr market · 138K searches/yr · $29.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — sword and shield - Flapen"
---

# **sword and shield**

**Skip it**

Soft demand (-16.7% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 17Conversion 33Competition 31Returns 39Price range 93Avg price 95Brand share 32Review moat 66Quality gap 57

**Avg price**

**Incredible****$29.52**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.96–$79.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****847.95**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$107K**

$107K/yr · 138K searches

**Growth**

**Bad****-16.7%**

90-day search growth — must beat 0% to launch

## Search terms