---
title: "swimsuit women — $6.7M/yr Amazon United States Niche, Score 70/100 - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/swimsuit-women"
last_updated: "2026-07-20T19:18:10.699Z"
locale: en
meta:
description: "swimsuit women shows a $6.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "swimsuit women shows a $6.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "swimsuit women — $6.7M/yr Amazon United States Niche, Score 70/100 - Flapen"
---
# **swimsuit women**
**Worth a look**
Shows a $6.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 99Growth 89Conversion 3Competition 98Returns 0Price range 84Avg price 95Brand share 90Review moat 41Quality gap 72
**Market size**
**Incredible****$6.7M**
$6.7M/yr · 101.5M searches
**Competition**
**Incredible****7%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$31.42**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Growth**
**Great****+96.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$8.78–$55.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,448.61**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****13.6%**
return rate — above 6% kills the launch gate
According to Flapen's Amazon United States niche tracking, swimsuit women is a $6.7M/yr Amazon United States market (101.5M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 70/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **250K–300K**
- avg 500–750/product
- **Revenue / yr**
- **$7.9M–$9.4M**
- units × avg price
- **Launch success**
- **82%**
- 130 of 159 new (360d)
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **148 days**
## **Competition**
Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.
**Brands**
**82 **▼falling
**Sellers**
**117**
**Top-5 brand share**
**45%**
Top 20: 81%
**Top-5 click share**
**7%**
Top 20: 20%
**Open market**
**51%**
- Blooming Jelly14% - CUPSHE9% - Holipick8% - ZAFUL8% - Daci5% - BMJL5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +96.0% search growth over the last 90 days.
9.0M7.0MSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 9.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/swimsuit-women/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$67K2%$134K3%$201K4%$268K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 433 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Holipick Women Black One Piece Swimsuits Tummy Control Bathing Suits Halter Strapless Bandeau Swimwear M**Holipick**$30.02**4.6★733 rev](https://www.amazon.com/dp/B09PYR65PB) [2**Women Two Piece Swimsuit Sexy Swimwear Halter String Triangle Bikini Sets Black M**Suvimuga**$23.58**4.4★13,467 rev](https://www.amazon.com/dp/B088FNMN1Y) [3**Daci Green Palm Tree Women 3 Piece Tankini Swimsuits - Tummy Control Tank Top with Bra Modest Bathing Suit with Pockets Boyshorts Bottom 2026 L**Daci**$38.11**4.6★1,010 rev](https://www.amazon.com/dp/B0FM7G36ZL) [4**Daci Womens Green Palm Tree Tankini Swimsuits with Skirt - Two Piece Tummy Control Bathing Suits High Neck Swimwear L**Daci**$32.09**4.5★1,131 rev](https://www.amazon.com/dp/B0DY55T334) [5**Blooming Jelly Women One Piece Swimsuits Tummy Control Swim Dress Slimming Sexy Sarong Wraps Swim Suits (L Black)**Blooming Jelly**$33.80**4.3★4,389 rev](https://www.amazon.com/dp/B0DK8Z26D6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZAFUL Womens Tankini Swimsuits Cute Swimwear Y2K Halter V Neck Sexy Tops Tummy Control Triangle Cropped Tankinis Pink High Cut Thong Tie Side String Two Pieces Floral Bathing Suit 2026 Medium**ZAFUL**$30.87**29 rev1mo ago](https://www.amazon.com/dp/B0GGHR2NZY) [**ZAFUL Women Tankini 2026 Bathing Suit Clothes Flowy Tankini Swimsuits for Women Halter Swim top Gingham Swimsuit Women Gray Gingham M**ZAFUL**$32.31**60 rev1mo ago](https://www.amazon.com/dp/B0GDY1KHN7) [**Summer Blouson Tankini Swimsuits for Women 2030 Tummy Control Two Piece Bathing Suits with Sporty Pockets Swim Shorts Purple XS**koiqzlv**$13.79**3 rev2mo ago](https://www.amazon.com/dp/B0H1524MS7) [**BMJL Womens Supportive V Wire Bikini Set Adjustable Cross Back Two Piece Swimsuit High Cut Bathing Suit with Tie Side Bottoms(M Black)**BMJL**$27.71**37 rev2mo ago](https://www.amazon.com/dp/B0GVYT7QRM) [**SUUKSESS Women Sexy Underwire One Piece Swimsuit Cut Out Color Block Tummy Control Bathing Suit V Neck High Cut Swimwear (Beige Brown M)**SUUKSESS**$40.71**51 rev2mo ago](https://www.amazon.com/dp/B0GY3SNBJ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**La Blanca Womens Island Goddess Rouched Body Lingerie Mio One Piece Swimsuit Indigo 6 Indigo 6 US**La Blanca**$55.30**4.2★**▲ 29%**](https://www.amazon.com/dp/B08WHXNDPS) [**Peuiox Womens 2026 Cute Blue Floral Thong Cheeky Bikini Set High Cut Two Pieces Swimsuit Bathing Suits Sexy Triangle String Tie Cute Bathing Swim Suit**Peuiox**$25.28**4.3★**▲ 29%**](https://www.amazon.com/dp/B0DQXHMDVV) [**BMJL Womens Supportive V Wire Bikini Set Adjustable Cross Back Two Piece Swimsuit High Cut Bathing Suit with Tie Side Bottoms(M Black)**BMJL**$27.71**3.9★**▲ 29%**](https://www.amazon.com/dp/B0GVYT7QRM) [**LA PRAJO Plus Size 2 Piece Tankini Swimwear for Women Modest Bathing Suits Tummy Control Flowy Swim Dress with Shorts 2026 Army Green Flower 18 Plus**LA PRAJO**$36.17**4.2★**▲ 25%**](https://www.amazon.com/dp/B0GC5G2J61) [**YELAIVP Womens Plus Size Halter String Triangle Bikini Sets 3 Piece Swimsuits with Side Ruched Drawstring Cover Up(Leopard Print XX-Large**YELAIVP**$38.47**4.0★**▲ 25%**](https://www.amazon.com/dp/B0FSKK6VG7)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**37%
*“Fits as expected”*
**Comfort-Overall**11%
*“So comfortable”*
**Quality-Overall**8%
*“Absolutely wonderful quality”*
**Shape/Style**8%
*“Super flattering”*
**Color**7%
*“Colors are beautiful”*
**Material Quality**5%
*“Material is comfortable”*
**Value For Money**3%
*“Money well spent”*
**Advertised Vs Actual Product**2%
*“Exactly as pictured”*
**Design-Overall**1%
*“Beautiful design”*
**Soft Feel**1%
*“Soft fabric”*
### **What buyers complain about **
**Size-Overall**33%
*“Did not fit”*
**Chest Fit**4%
*“Small in the chest”*
**Color**4%
*“Not white”*
**Quality-Overall**3%
*“See threw and cheap quality”*
**Shape/Style**3%
*“Not my style”*
**Material Quality**2%
*“Material feels weird”*
**Durability**2%
*“Broke already”*
**Strap/String Quality**2%
*“Darn straps”*
**Stretchability/Expandability/Elasticity**2%
*“stretched out”*
**Comfort-Overall**2%
*“which made it uncomfortable to move around”*
### **Top return reasons **
**Size-Overall**51%
**Chest Fit**16%
**Waist Fit**6%
**Length**6%
**Shape/Style**4%
**Hip Fit**4%
**Color**2%
**Advertised Vs Actual Product**2%
**Material Quality**2%
**Feet Fit**1%
## **Common questions**
- **Is swimsuit women profitable to sell on Amazon United States?**
- The niche generates $6.7M/yr across 433 tracked products. 130 of 159 products launched in the last 360 days are still selling. 90-day search growth is +96.0%. Flapen's verdict: Worth a look (70/100).
- **How competitive is the swimsuit women niche?**
- 82 brands and 117 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in swimsuit women?**
- Top complaints mined from reviews: Size-Overall, Chest Fit, Color. The return rate is 13.6% — above our launch gate.
- **When does demand for swimsuit women peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 9.4× the quietest.
- **What does it cost to enter the swimsuit women niche?**
- Listings span $8.78–$55.30; the average listing price is $31.42 (sweet spot $15–$100). The average incumbent carries 2,449 reviews — the moat a new listing must climb.
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