---
title: "Swimdress — $189K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/swimdress"
last_updated: "2026-08-10T00:44:46.231Z"
locale: en
meta:
description: "Niche score 61/100 · $189K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $189K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Swimdress — $189K/yr Amazon US Niche (2026) - Flapen"
---
# **swimdress**
**Worth a look**
Shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 38Growth 94Conversion 3Competition 96Returns 0Price range 93Avg price 95Brand share 80Review moat 52Quality gap 65
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$32.98**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+108.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$14.04–$55.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,415.41**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$189K**
$189K/yr · 2.3M searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****15.9%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, swimdress is a $189K/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **swimdress market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$165K–$198K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#283**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**40 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**55%**
Top 20: 90%
**Top-5 click share**
**16%**
Top 20: 37%
**Open market**
**41%**
- Blooming Jelly19% - Eomenie11% - Zilcremo8% - Aleumdr8% - B2prity8% - Daci4%
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — +108.2% search growth over the last 90 days.
120K80KSpike '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun, Jul · busiest ÷ quietest = 6.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/swimdress/trend)
## **Top swimdress search terms**
- **swimsuit dress**242K/yr+159.0%0.1% conv. - **swimdress**273K/yr+98.0%0.1% conv. - **swimdress for women**225K/yr+93.9%0.1% conv. - **swim dress women**177K/yr+88.6%0.1% conv. - **one piece swimsuit with skirt**136K/yr+181.5%0.1% conv. - **bathing suit dress**135K/yr+147.5%0.1% conv. - **swim dresses**134K/yr+80.2%0.1% conv. - **skirted swimsuits for women**109K/yr+74.1%0.1% conv. - **modest swimwear**90K/yr+130.4%0.0% conv. - **skirt swimsuits for women**89K/yr+119.4%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/swimdress/search-terms)
## **Top swimdress products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$8K6%$11K8%$15K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zilcremo Swim Dress for Women Tummy Control One Piece Swimsuit Wrap Swimdress Square Neck Skirted Bathing Suit Swimwear Beige S**Zilcremo**$28.57**4.3★362 rev](https://www.amazon.com/dp/B0FN6V78DM) [2**Eomenie One Piece Swimdress Swimsuits for Women Tummy Control Swim Dresses Skirt Bathing Suit**Eomenie**$37.90**4.4★5,148 rev](https://www.amazon.com/dp/B0BS3WZB63) [3**Women Ribbed One Piece Swimsuit - Swim Dress with Drawstring Modest Bathing Suit with Bottom Orange Flower Medium**Century Star**$25.51**4.3★129 rev](https://www.amazon.com/dp/B0FQ4V5BPB) [4**Blooming Jelly Womens One Piece Bathing Suit Tummy Control Slimming Swimsuits Modest Ruched 2026 Swim Dress (L Black)**Blooming Jelly**$33.54**4.5★3,624 rev](https://www.amazon.com/dp/B0DLSZV3TN) [5**Blooming Jelly Women One Piece Swimsuits Tummy Control Swim Dress Slimming Sexy Sarong Wraps Swim Suits (L Black)**Blooming Jelly**$33.80**4.3★4,389 rev](https://www.amazon.com/dp/B0DK8Z26D6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BMJL Womens One Piece Swim Dress Tummy Control Swimsuits Sporty Color Block Bathing Suit Cute Swim Suits 2026 (Large Black)**BMJL**$37.19**164 rev4mo ago](https://www.amazon.com/dp/B0GGXZFCFM) [**Zojuyozio Women One Piece Swimsuit Tummy Control Cutout Skirt Bathing Suit Gold Metal Twist Front Swim Dress Black S**Zojuyozio**$27.29**136 rev8mo ago](https://www.amazon.com/dp/B0G23PZC2L) [**Women Ribbed One Piece Swimsuit - Swim Dress with Drawstring Modest Bathing Suit with Bottom Orange Flower Medium**Century Star**$25.51**129 rev10mo ago](https://www.amazon.com/dp/B0FQ4V5BPB) [**Zilcremo Swim Dress for Women Tummy Control One Piece Swimsuit Wrap Swimdress Square Neck Skirted Bathing Suit Swimwear Beige S**Zilcremo**$28.57**362 rev10mo ago](https://www.amazon.com/dp/B0FN6V78DM) [**Zilcremo Swim Dress for Women Tummy Control One Piece Swimsuit Wrap Swimdress Square Neck Skirted Bathing Suit Swimwear Black S**Zilcremo**$29.00**362 rev10mo ago](https://www.amazon.com/dp/B0FN71NT5B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aleumdr One Piece Swimdress Swimsuit for Women Tummy Control Split Swim Dress Skirt Bathing Suit with Pockets Black Medium**Aleumdr**$29.72**4.3★**▲ 16%**](https://www.amazon.com/dp/B0DHGQWVPL) [**Eomenie One Piece Swimdress Swimsuits for Women Tummy Control Swim Dresses Skirt Bathing Suit**Eomenie**$37.44**4.4★**▲ 14%**](https://www.amazon.com/dp/B0BS3WKPC3) [**Zojuyozio Women One Piece Swimsuit Tummy Control Cutout Skirt Bathing Suit Gold Metal Twist Front Swim Dress Black S**Zojuyozio**$27.29**4.6★**▲ 13%**](https://www.amazon.com/dp/B0G23PZC2L) [**Blooming Jelly Womens Tummy Control Swim Suits One Piece Modest Bathing Suit Ruched Cute 2026 Swimdress (XL Army Green)**Blooming Jelly**$34.28**4.5★**▲ 11%**](https://www.amazon.com/dp/B0DLT3GTXD) [**BMJL Womens One Piece Swim Dress Tummy Control Swimsuits Sporty Color Block Bathing Suit Cute Swim Suits 2026 (Large Black)**BMJL**$37.19**4.5★**▲ 10%**](https://www.amazon.com/dp/B0GGXZFCFM)
**~~View all trending →~~**
## **What buyers say about swimdress**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**34%
*“not too tight”*
**Comfort-Overall**12%
*“Very comfortable to wear”*
**Shape/Style**12%
*“flattering style”*
**Quality-Overall**7%
*“Fit and quality are good, very flattering”*
**Color**6%
*“Colors are pretty”*
**Material Quality**4%
*“sturdy material”*
**Value For Money**2%
*“Great value”*
**Strap/String Quality**2%
*“I love that I can adjust the straps”*
**Advertised Vs Actual Product**2%
*“Exactly as pictured”*
**Chest Fit**1%
*“Good for Bigger Chested Women”*
### **What buyers complain about **
**Size-Overall**29%
*“Too long”*
**Chest Fit**6%
*“The chest is quite small”*
**Color**4%
*“Color fades quickly”*
**Shape/Style**3%
*“Not flattering”*
**Length**3%
*“very long in the body”*
**Quality-Overall**3%
*“Cheaply Made”*
**Advertised Vs Actual Product**3%
*“Not as shown”*
**Material Quality**2%
*“Cheap material”*
**Durability**2%
*“tear to the fabric in areas”*
**Weight Heavy**2%
*“heavier than you expect”*
### **Top return reasons **
**Size-Overall**51%
**Chest Fit**12%
**Length**9%
**Waist Fit**6%
**Shape/Style**5%
**Advertised Vs Actual Product**3%
**Hip Fit**3%
**Material Quality**2%
**Color**2%
**Quality-Overall**1%
## **Common questions**
- **Is swimdress profitable to sell on Amazon United States?**
- The niche generates $189K/yr across 157 tracked products. 27 of 66 products launched in the last 360 days are still selling. 90-day search growth is +108.2%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the swimdress niche?**
- 40 brands and 50 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in swimdress?**
- Top complaints mined from reviews: Size-Overall, Chest Fit, Color. The return rate is 15.9% — above our launch gate.
- **When does demand for swimdress peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 6.9× the quietest.
- **What does it cost to enter the swimdress niche?**
- Listings span $14.04–$55.61; the average listing price is $32.98 (sweet spot $15–$100). The average incumbent carries 1,415 reviews — the moat a new listing must climb.
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