---
title: "swim shorts women — $1.1M/yr Amazon United States Niche, Score 67/100 - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/swim-shorts-women"
last_updated: "2026-07-20T18:13:17.991Z"
locale: en
meta:
description: "swim shorts women shows demand growing +146.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "swim shorts women shows demand growing +146.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "swim shorts women — $1.1M/yr Amazon United States Niche, Score 67/100 - Flapen"
---
# **swim shorts women**
**Worth a look**
Shows demand growing +146.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 80Growth 96Conversion 10Competition 90Returns 0Price range 83Avg price 88Brand share 95Review moat 47Quality gap 53
**Growth**
**Incredible****+146.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.26**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.59–$33.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 7.2M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,752.84**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****14.4%**
return rate — above 6% kills the launch gate
According to Flapen's Amazon United States niche tracking, swim shorts women is a $1.1M/yr Amazon United States market (7.2M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 67/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **50K–60K**
- avg 500–750/product
- **Revenue / yr**
- **$1.0M–$1.2M**
- units × avg price
- **Launch success**
- **36%**
- 8 of 22 new (360d)
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#2,619**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **153 days**
## **Competition**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**40%**
Top 20: 87%
**Top-5 click share**
**25%**
Top 20: 58%
**Open market**
**55%**
- G Gradual13% - Yonique7% - IUGA7% - Tournesol7% - HODOSPORTS6% - Lecieldusoir5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +146.2% search growth over the last 90 days.
400K300KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 8.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/swim-shorts-women/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$23K4%$46K6%$69K8%$92K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 87 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IUGA Womens 5 Swim Board Shorts Stretchy High Waisted Beach Shorts for Women Quick Dry UPF 50+ Swimsuit Bottoms with Liner Black**IUGA**$19.92**4.4★1,255 rev](https://www.amazon.com/dp/B0CS3MJ8HF) [2**Tournesol Womens Swim Shorts High Waisted Bathing Suit Bottoms Tummy Control Swimsuit Tankini Boy Shorts Black**Tournesol**$18.42**4.4★7,830 rev](https://www.amazon.com/dp/B0829R8LD1) [3**HODOSPORTS Womens 4 Swim Shorts Quick Dry Board Shorts with Boxer Liner Pockets Swimsuit Bottoms Black L**HODOSPORTS**$22.05**4.5★628 rev](https://www.amazon.com/dp/B0CKMZS2NT) [4**Lecieldusoir Womens Swim Shorts High Waist Bathing Suit Bottoms Black Swimsuit Bikini Tankini Board Shorts**Lecieldusoir**$17.29**4.5★5,880 rev](https://www.amazon.com/dp/B082W4WN4M) [5**G Gradual Womens 7 Long Swim Board Shorts High Waisted Quick Dry Beach Swimming Shorts for Women with Liner Pockets(Black XL)**G Gradual**$23.59**4.5★5,773 rev](https://www.amazon.com/dp/B0C6JPQXN2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CRZ YOGA Relaxed Fit Dolphin Board Shorts for Women 3.5 - High Waisted Swim Beach Bathing Trunks Bottoms with Liner Black Medium**CRZ YOGA**$24.01**18 rev1mo ago](https://www.amazon.com/dp/B0GWPRZXYM) [**Ekouaer Womens 3 Board Shorts High Waisted Swim Shorts Swimsuit Bottoms Beach Shorts with Pockets S-2XL**Ekouaer**$17.02**80 rev3mo ago](https://www.amazon.com/dp/B0GS2ZPZ1W) [**Ekouaer Womens 3 Board Shorts High Waisted Swim Shorts Swimsuit Bottoms Beach Shorts with Pockets S-2XL**Ekouaer**$18.22**80 rev3mo ago](https://www.amazon.com/dp/B0GS2Y61LC) [**BMJL Womens Swim Shorts Crisscross V-Waist Side Adjustable Drawstring Bikini Bottoms Boy Shorts(Black M)**BMJL**$16.95**36 rev3mo ago](https://www.amazon.com/dp/B0GVJ9WPTH) [**Roxy Womens Beach Shorts Loose Fitted Elastic Waist Drawcord Swim Shorts Quick-Dry Board Shorts Blue Multi Medium**Roxy**$25.14**186 rev3mo ago](https://www.amazon.com/dp/B0GBSMFC1W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vogueric Womens Swim Shorts Swimsuit Boy Shorts Tie Side Bathing Suit Bottom Bikini Board Shorts Black Medium**Vogueric**$19.22**4.1★**▲ 21%**](https://www.amazon.com/dp/B0DR6NCWTG) [**3 Inch Inseam Women Board Swim Beach Athletic Gym Running Workout Yoga Exercise Shorts Swimwear Bathing Suit Swimsuits Bottom Quick Dry Spandex Legging Tankini Bikini Romper Top Cover Up Black**Ommiivex**$19.57**4.9★**▲ 21%**](https://www.amazon.com/dp/B0GJSG8LJB) [**Roxy Womens Beach Shorts Loose Fitted Elastic Waist Drawcord Swim Shorts Quick-Dry Board Shorts Blue Multi Medium**Roxy**$25.14**4.3★**▲ 21%**](https://www.amazon.com/dp/B0GBSMFC1W) [**Ekouaer Womens 3 Board Shorts High Waisted Swim Shorts Swimsuit Bottoms Beach Shorts with Pockets S-2XL**Ekouaer**$18.22**4.2★**▲ 21%**](https://www.amazon.com/dp/B0GS2Y61LC) [**ZAFUL Blue Womens Gingham Bikini Shorts Sets Bow Halter Triangle Bikini Two Piece Bathing Suit Shorts Plaid Boyshort Swimsuits for Vacation M**ZAFUL**$28.87**4.2★**▲ 21%**](https://www.amazon.com/dp/B0FVF91PGT)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**40%
*“Fit as expected”*
**Comfort-Overall**13%
*“They are really comfortable”*
**Quality-Overall**7%
*“The overall construction appears consistent with the brands typical quality”*
**Exercise/Sports Suitability**4%
*“Great swim shorts”*
**Advertised Vs Actual Product**3%
*“Just as advertised”*
**Pockets/Compartments**3%
*“I love the pockets”*
**Material Quality**3%
*“The material is comfortable”*
**Value For Money**3%
*“Good for the Price”*
**Shape/Style**2%
*“Looks really flattering”*
**Quick Drying**2%
*“Dries quickly”*
### **What buyers complain about **
**Size-Overall**28%
*“Little longer”*
**Comfort-Overall**4%
*“tight elastic around the very top which is also uncomfortable I am disappointed”*
**Quality-Overall**4%
*“Just felt cheap”*
**Stretchability/Expandability/Elasticity**4%
*“didn't have the stretch I expected”*
**Waist Fit**3%
*“Waist was much higher than expected”*
**Color**3%
*“having lost most of the black color”*
**Waist High**2%
*“Very high waist”*
**Pockets/Compartments**2%
*“awkward pockets”*
**Thickness**2%
*“the material is a tad thinner then expected”*
**Length**2%
*“Too long,”*
### **Top return reasons **
**Size-Overall**54%
**Waist Fit**13%
**Length**10%
**Hip Fit**6%
**Material Quality**4%
**Shape/Style**3%
**Thigh Fit**2%
**Advertised Vs Actual Product**2%
**Thin**1%
**Waist High**1%
## **Common questions**
- **Is swim shorts women profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 87 tracked products. 8 of 22 products launched in the last 360 days are still selling. 90-day search growth is +146.2%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the swim shorts women niche?**
- 35 brands and 44 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in swim shorts women?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 14.4% — above our launch gate.
- **When does demand for swim shorts women peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 8.1× the quietest.
- **What does it cost to enter the swim shorts women niche?**
- Listings span $11.59–$33.88; the average listing price is $20.26 (sweet spot $15–$100). The average incumbent carries 1,753 reviews — the moat a new listing must climb.
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