---
title: "Swim Robe — $29K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/swim-robe"
last_updated: "2026-08-09T23:31:24.489Z"
locale: en
meta:
description: "Niche score 43/100 · $29K/yr market · 144K searches/yr · $37.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $29K/yr market · 144K searches/yr · $37.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Swim Robe — $29K/yr Amazon US Niche (2026) - Flapen"
---
# **swim robe**
**Skip it**
A small market ($29K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 35Conversion 7Competition 86Returns 24Price range 44Avg price 95Brand share 75Review moat 25Quality gap 53
**Avg price**
**Incredible****$37.37**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$13.69–$208.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+7.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,806.69**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.3%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$29K**
$29K/yr · 144K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, swim robe is a $29K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **swim robe market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$28K–$37K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#4,593**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**26 **—flat
**Sellers**
**33**
**Top-5 brand share**
**60%**
Top 20: 95%
**Top-5 click share**
**29%**
Top 20: 65%
**Open market**
**34%**
- PJGGZ25% - Hiturbo13% - Bsubseach10% - SUN CUBE6% - Turquaz6% - Amazon Essentials6%
## **Demand & seasonality**
Weekly Amazon search volume, last 79 weeks — +7.7% search growth over the last 90 days.
4K3KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/swim-robe/trend)
## **Top swim robe search terms**
- **swim robe**31K/yr+13.5%0.3% conv. - **pool robe**19K/yr+51.0%0.3% conv. - **swim robes for women**18K/yr-3.7%0.5% conv. - **pool robes for women**15K/yr+7.5%0.5% conv. - **dry robe**16K/yr-31.4%0.0% conv. - **swimming robe**8K/yr+32.1%0.5% conv. - **towel jacket**4K/yr+61.3%0.2% conv. - **swimming robe for women**6K/yr+1.6%0.4% conv. - **swimming robes**6K/yr-3.1%0.3% conv. - **pool robes**4K/yr+36.7%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/swim-robe/search-terms)
## **Top swim robe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$3K16%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PJGGZ Hooded Bathrobe for Women Soft Long Towel Robe for Women - Quick Dry yet Warm(Light Pink S/M)**PJGGZ**$23.43**4.4★1,940 rev](https://www.amazon.com/dp/B0DKNTJVQF) [2**Turquaz Lightweight Waffle Knit Kimono Bathrobe - Soft Cotton Blend Spa Robe Fast-Drying Full-Length Unisex Robes for Women**Turquaz**$28.94**4.4★10,435 rev](https://www.amazon.com/dp/B01LZ2P06W) [3**Hiturbo Surf Poncho Zipper Towel Hoodie: Oversized Hooded Wetsuit Changing Robe with Pocket - Plush Coral Fleece Swimwear for Home Beach Pool Bath - Navy**Hiturbo**$34.73**4.4★175 rev](https://www.amazon.com/dp/B0DQSYYT9M) [4**Turkish Linen Waffle Knit Lightweight Kimono Spa & Bath Robes for Women - Quick Dry - Soft (White Large)**Turkish Linen**$28.92**4.4★8,266 rev](https://www.amazon.com/dp/B07GX4TX49) [5**V.&GRIN Women Hooded Towel Robe - Super Absorbent Quick-Dry Soft Long Bathrobe for After Shower Spa Size S-3XL(Light Pink S/M)**V.&GRIN**$23.92**4.3★65 rev](https://www.amazon.com/dp/B0GDWQX92B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**V.&GRIN Women Hooded Towel Robe - Super Absorbent Quick-Dry Soft Long Bathrobe for After Shower Spa Size S-3XL(Light Pink S/M)**V.&GRIN**$23.92**65 rev6mo ago](https://www.amazon.com/dp/B0GDWQX92B) [**PJGGZ Towel Robe for Women Soft Absorbent Kimono Bathrobe Quick-Dry Spa Shower & Hotel Use(S/M Light Pink)**PJGGZ**$24.11**304 rev9mo ago](https://www.amazon.com/dp/B0FW3JYWGT) [**SUN CUBE Swim Parka Men Women Unisex Hooded Changing Robe with Water Resistant Shell and Warm Fleece Lining for Swimming Surfing Triathlon Water Sports Light Blue**SUN CUBE**$54.68**30 rev10mo ago](https://www.amazon.com/dp/B0FQ7PN25C) [**Bsubseach Terry Cloth Cover Up - Women Zip Up Long Sleeve Swimsuit Coverup Hooded Bath Robes with Pockets White M**Bsubseach**$36.87**82 rev10mo ago](https://www.amazon.com/dp/B0FLCVPZ32) [**Beach Cover Up Robe Home Outdoor Travel Fashion big size Hooded Zip Front Bathrobe Tropical Print Swimsuit Cover Up 3/4 Sleeveround flower**BALDINA**$25.22**56 rev1y ago](https://www.amazon.com/dp/B0F328QKB8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Lightweight Waffle Robe White XX-Large Big**Amazon Essentials**$23.72**4.6★**▲ 64%**](https://www.amazon.com/dp/B0BGDTS633) [**V.&GRIN Women Hooded Towel Robe - Super Absorbent Quick-Dry Soft Long Bathrobe for After Shower Spa Size S-3XL(Light Pink S/M)**V.&GRIN**$23.92**4.3★**▲ 61%**](https://www.amazon.com/dp/B0GDWQX92B) [**Turquaz Lightweight Waffle Knit Kimono Bathrobe - Soft Cotton Blend Spa Robe Fast-Drying Full-Length Unisex Robes for Women**Turquaz**$28.94**4.4★**▲ 43%**](https://www.amazon.com/dp/B01LZ2P06W) [**SUN CUBE Swim Parka Men Women Unisex Hooded Changing Robe with Water Resistant Shell and Warm Fleece Lining for Swimming Surfing Triathlon Water Sports Light Blue**SUN CUBE**$54.68**4.0★**▲ 41%**](https://www.amazon.com/dp/B0FQ7PN25C) [**PJGGZ Hooded Bathrobe for Women Soft Long Towel Robe for Women - Quick Dry yet Warm(Haze Blue L/XL)**PJGGZ**$27.59**4.4★**▲ 41%**](https://www.amazon.com/dp/B0DD2XMSTN)
**~~View all trending →~~**
## **What buyers say about swim robe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**18%
*“Soft and absorbent”*
**Comfort-Overall**15%
*“So comfortable”*
**Size-Overall**12%
*“Fits to size”*
**Warmth**9%
*“It is warm”*
**Quality-Overall**7%
*“It looks well made”*
**Value For Money**5%
*“NOt expensive”*
**Weight Light**4%
*“It's lightweight”*
**Color**3%
*“Color is accurate”*
**Advertised Vs Actual Product**3%
*“as shown in the picture”*
**Material Quality**2%
*“The material feels durable and comfortable, and its perfect for quick changes on the go”*
### **What buyers complain about **
**Size-Overall**16%
*“Poor fitting”*
**Material Quality**7%
*“Poor quality of the material”*
**Quality-Overall**6%
*“Cheap”*
**Thickness**5%
*“It was much thinner than I expected”*
**Absorbency**3%
*“No absorbency”*
**Weight Heavy**3%
*“It was too bulky for me”*
**Smell**3%
*“I was worried at first because it came with a chemical odor”*
**Sleeve Fit**2%
*“the sleeves are so long”*
**Advertised Vs Actual Product**2%
*“The description is completely false”*
**Comfort-Overall**2%
*“not the spa feel I expected”*
### **Top return reasons **
**Size-Overall**34%
**Material Quality**16%
**Length**9%
**Thin**8%
**Sleeve Fit**5%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Color**3%
**Chest Fit**2%
**Arm Fit**1%
## **Common questions**
- **Is swim robe profitable to sell on Amazon United States?**
- The niche generates $29K/yr across 54 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the swim robe niche?**
- 26 brands and 33 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in swim robe?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 5.3% — above our launch gate.
- **When does demand for swim robe peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the swim robe niche?**
- Listings span $13.69–$208.94; the average listing price is $37.37 (sweet spot $15–$100). The average incumbent carries 4,807 reviews — the moat a new listing must climb.
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