---
title: "Sunglasses with Strap — $380K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/sunglasses-with-strap"
last_updated: "2026-08-10T05:31:09.165Z"
locale: en
meta:
description: "Niche score 60/100 · $380K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $380K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sunglasses with Strap — $380K/yr Amazon US Niche (2026) - Flapen"
---
# **sunglasses with strap**
**Worth a look**
Shows demand growing +82.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 55Growth 84Conversion 69Competition 67Returns 82Price range 53Avg price 47Brand share 16Review moat 24Quality gap 58
**Growth**
**Great****+82.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$380K**
$380K/yr · 521K searches
**Price range**
**Good****$7.04–$24.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.69**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****6,476.82**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, sunglasses with strap is a $380K/yr Amazon United States market (521K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Sep–Oct. Verdict: Worth a look — 60/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunglasses with strap market data**
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **$468K–$585K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#528**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **75%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 81%
**Open market**
**3%**
- Pilotfish33% - Chums31% - Croakies13% - Costa Del Mar12% - Frienda4% - Buyisgle3% - Open — no brand owns it (5 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +82.7% search growth over the last 90 days.
45K35KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Sep, Oct · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/sunglasses-with-strap/trend)
## **Top sunglasses with strap search terms**
- **croakies**138K/yr+104.6%4.4% conv. - **chums sunglass strap**103K/yr+104.7%5.1% conv. - **croakies glasses strap for men**99K/yr+65.9%5.2% conv. - **croakies glasses strap women**34K/yr+75.3%3.8% conv. - **croakies glasses strap**16K/yr+124.4%4.2% conv. - **chums glasses strap**30K/yr+14.9%5.2% conv. - **croakies for sunglasses**26K/yr+22.8%4.2% conv. - **pilotfish glasses strap**13K/yr+70.5%3.5% conv. - **sunglass croakies**7K/yr+167.2%5.4% conv. - **croakies for glasses**8K/yr+36.9%2.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/sunglasses-with-strap/search-terms)
## **Top sunglasses with strap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$11K6%$23K9%$34K12%$46K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Costa C-Line Retainer Black 20in**Costa Del Mar**$10.05**4.6★8,316 rev](https://www.amazon.com/dp/B0058V584O) [2**Pilotfish No Tail Adjustable Eyewear Retainer Cable Strap: Sunglasses Eyeglasses Glasses (16 Inch Tactical Black)**Pilotfish**$11.28**4.4★17,896 rev](https://www.amazon.com/dp/B072VZQYYR) [3**Chums Neoprene Classic Eyewear Retainer - Durable Floating Sunglasses Sport Strap (Black) One Size 12128100**Chums**$7.91**4.4★2,615 rev](https://www.amazon.com/dp/B003CK5PDC) [4**Pilotfish No Tail Adjustable Eyewear Retainer Cable Strap: Sunglasses Eyeglasses Glasses (14 Inch Tactical Black)**Pilotfish**$11.18**4.4★17,896 rev](https://www.amazon.com/dp/B072VXHZ1V) [5**Chums Orbiter Eyewear Retainer - Lightweight Stainless Steel Cable Sunglasses Strap for Men & Women (Black)**Chums**$10.57**4.5★1,257 rev](https://www.amazon.com/dp/B004YBNEAO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Buyisgle Eye Glasses Holder Strap - Sunglasses Straps Cords for Men Women Kids - Eyeglass Holders Around Neck - Eyewear String Lanyard Retainer - 2 PCSBlack**Buyisgle**$8.88**3,986 rev2y ago](https://www.amazon.com/dp/B0CHM47W7T) [**Pilotfish No Tail Adjustable Eyewear Retainer Cable Strap: Sunglasses Eyeglasses Glasses (14 Inch Blaze Orange)**Pilotfish**$11.15**17,896 rev3y ago](https://www.amazon.com/dp/B0BCTKWJ9L) [**Chums Slim Retainer - Adjustable Eyewear Keeper - Thin Silicone Safety Eyewear Retainer for Women & Men (Black)**Chums**$9.43**1,165 rev4y ago](https://www.amazon.com/dp/B09PC6G831) [**Frienda 10 Pieces Neoprene Sunglasses Floating Straps Eyewear Retainer Durable Floating Glasses Straps Soft Eyewear Holders Around Neck for Men Women Running Activities(40 cm Classic)**Frienda**$9.61**895 rev5y ago](https://www.amazon.com/dp/B092JB5M1K) [**Pilotfish Leather Sunglasses Strap - Glasses Retainer Cord for Men or Women Secure Chain Eyeglass or Sunglass Holder (Pelican)**Pilotfish**$9.95**332 rev5y ago](https://www.amazon.com/dp/B08GQ9STM9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chums Slip Fit Rope Glasses Retainer - Unisex Adjustable Eyewear Holder Sunglasses Strap (Navy) One Size (12121105)**Chums**$11.02**4.6★**▲ 59%**](https://www.amazon.com/dp/B003CK0HSU) [**Pilotfish No Tail Adjustable Eyewear Retainer Cable Strap: Sunglasses Eyeglasses Glasses (16 Inch Gunmetal Gray)**Pilotfish**$11.19**4.4★**▲ 50%**](https://www.amazon.com/dp/B06Y2LT1MZ) [**Pilotfish No Tail Adjustable Eyewear Retainer Cable Strap: Sunglasses Eyeglasses Glasses (14 Inch The Original)**Pilotfish**$11.47**4.4★**▲ 47%**](https://www.amazon.com/dp/B01M25T8NZ) [**Pilotfish Leather Sunglasses Strap - Glasses Retainer Cord for Men or Women Secure Chain Eyeglass or Sunglass Holder (Pelican)**Pilotfish**$9.95**4.2★**▲ 43%**](https://www.amazon.com/dp/B08GQ9STM9) [**Pilotfish No Tail Adjustable Eyewear Retainer Cable Strap: Sunglasses Eyeglasses Glasses (14 Inch Blaze Orange)**Pilotfish**$11.15**4.4★**▲ 42%**](https://www.amazon.com/dp/B0BCTKWJ9L)
**~~View all trending →~~**
## **What buyers say about sunglasses with strap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good Quality, Secure strap for Glasses”*
**Size-Overall**14%
*“Secure fit”*
**Advertised Vs Actual Product**11%
*“As shown in picture”*
**Value For Money**8%
*“Very affordable”*
**Comfort-Overall**6%
*“Incredibly comfortable”*
**Adjustability/Rotatability/Reclining**6%
*“Good adjustable length of”*
**Ease Of Use**4%
*“They make my life so much simpler”*
**Grip**4%
*“doesn't fall off”*
**Strength**3%
*“Excellent holder”*
**Durability**2%
*“They don't break”*
### **What buyers complain about **
**Size-Overall**39%
*“to short”*
**Durability**12%
*“Break easily”*
**Ease Of Use**7%
*“Uncomfortable”*
**Quality-Overall**6%
*“Disappointing quality control”*
**Comfort-Overall**5%
*“not comfy”*
**Value For Money**3%
*“Over priced for what it is”*
**Functionality-Overall**3%
*“Did not work”*
**Grip**3%
*“after a while they start slipping around”*
**Thickness**2%
*“Too thick at the ear”*
**Stiffness**2%
*“the cable is a little too stiff”*
### **Top return reasons **
**Size-Overall**58%
**Advertised Vs Actual Product**8%
**Length**4%
**Strap/String Quality**4%
**Functionality-Overall**3%
**Comfort-Overall**3%
**Material Quality**2%
**Defective Material/Parts**2%
**Color**2%
**Adjustability/Rotatability/Reclining**2%
## **Common questions**
- **Is sunglasses with strap profitable to sell on Amazon United States?**
- The niche generates $380K/yr across 44 tracked products. 90-day search growth is +82.7%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the sunglasses with strap niche?**
- 11 brands and 39 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in sunglasses with strap?**
- Top complaints mined from reviews: Size-Overall, Durability, Ease Of Use. The return rate is 1.6%.
- **When does demand for sunglasses with strap peak?**
- Demand peaks in May–Jun–Sep–Oct; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the sunglasses with strap niche?**
- Listings span $7.04–$24.06; the average listing price is $11.69 (sweet spot $15–$100). The average incumbent carries 6,477 reviews — the moat a new listing must climb.
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