---
title: "Sundress with Built in Bra — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/sundress-with-built-in-bra"
last_updated: "2026-08-10T04:27:29.899Z"
locale: en
meta:
description: "Niche score 58/100 · $24K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $24K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sundress with Built in Bra — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **sundress with built in bra**
**Worth a look**
Shows demand growing +185.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 6Growth 97Conversion 2Competition 97Returns 0Price range 83Avg price 95Brand share 87Review moat 42Quality gap 76
**Growth**
**Incredible****+185.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****10%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$25.24**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$6.38–$63.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,266.37**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$24K**
$24K/yr · 672K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****13.8%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, sundress with built in bra is a $24K/yr Amazon United States market (672K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sundress with built in bra market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$32K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#1,286**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.
**Brands**
**87 **▲rising
**Sellers**
**97**
**Top-5 brand share**
**48%**
Top 20: 77%
**Top-5 click share**
**10%**
Top 20: 31%
**Open market**
**51%**
- V FOR CITY19% - ANRABESS10% - ANYFITTING9% - Zhiyouni4% - elescat4% - Lentta3%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +185.0% search growth over the last 90 days.
50K30KSpike '26Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/sundress-with-built-in-bra/trend)
## **Top sundress with built in bra search terms**
- **sundress with built in bra**263K/yr+183.9%0.1% conv. - **summer dress with built in bra**78K/yr+163.2%0.1% conv. - **summer dresses with built in bra**43K/yr+173.7%0.1% conv. - **scusty womens summer sleeveless mini dress**19K/yr>1,000%0.1% conv. - **built in bra dresses for women summer**44K/yr+71.8%0.1% conv. - **built in bra dresses**31K/yr+112.9%0.1% conv. - **skort dresses for women 2026**17K/yr>1,000%0.1% conv. - **tank dress with built in bra**22K/yr+157.9%0.1% conv. - **scutsy womens summer mini dress**14K/yr+601.5%0.2% conv. - **dress with bra built in**22K/yr+99.4%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/sundress-with-built-in-bra/search-terms)
## **Top sundress with built in bra products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2372%$4753%$7124%$950101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ANYFITTING Built in Bra Halter Dresses for Women 2026 Summer Casual A-line Pockets Dress Flowy Midi Sundresses Beach Vacation Outfits (Grey Orange Medium)**ANYFITTING**$34.74**4.3★402 rev](https://www.amazon.com/dp/B0DPH89Y5W) [2**ANRABESS Women Summer Dress Built in Bra 2026 Casual Sleeveless Beach Sundress Flowy Tank Mini Short Dresses with Pockets Black Medium**ANRABESS**$21.70**4.3★122 rev](https://www.amazon.com/dp/B0GG48Q5ZF) [3**HUHOT Sundresses Beach Vacation Clothes for Women 2026 Summer Beach Dress Resort Wear Floral Casual Spring Hawaiian Boho Petite Dresses Halter Vacation Easter Sexy Midi Dress**HUHOT**$32.34**4.4★3,568 rev](https://www.amazon.com/dp/B0BSC3ZNNT) [4**V FOR CITY Summer Dress for Women Built in Bra Tank Dress with Pockets Beach Cover Up Flowy Racerback Sundress Navy Tropical Leaf L**V FOR CITY**$20.35**4.5★474 rev](https://www.amazon.com/dp/B0D3FX3WDN) [5**ANYFITTING Built in Bra Halter Dresses for Women 2026 Summer Casual A-line Pockets Dress Flowy Midi Sundresses Beach Vacation Outfits (Black Purple Medium)**ANYFITTING**$34.03**4.3★402 rev](https://www.amazon.com/dp/B0DPH9N6V8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ANRABESS Women Summer Dress Built in Bra 2026 Casual Sleeveless Beach Sundress Flowy Tank Mini Short Dresses with Pockets Black Medium**ANRABESS**$21.70**122 rev4mo ago](https://www.amazon.com/dp/B0GG48Q5ZF) [**ANRABESS Women Summer Dress Built in Bra 2026 Casual Sleeveless Beach Sundress Flowy Tank Mini Short Dresses with Pockets Black Small**ANRABESS**$22.00**122 rev4mo ago](https://www.amazon.com/dp/B0GG4FJJBZ) [**ANRABESS Women Summer Dress Built in Bra 2026 Casual Sleeveless Beach Sundress Flowy Tank Mini Short Dresses with Pockets Khaki Polka Dot XX-Large**ANRABESS**$21.58**122 rev4mo ago](https://www.amazon.com/dp/B0GG4SXMJL) [**V FOR CITY Womens Summer Dresses with Built in Bra 2026 Square Neck Beach Dress with Pockets Casual Flare Sun Dresses M Yellow Floral**V FOR CITY**$24.03**63 rev6mo ago](https://www.amazon.com/dp/B0FYPNZQBL) [**V FOR CITY Women Built-in Bra Summer Dress with Pockets 2026 Halter Sundress Beach Vacation Casual Tank Dresses Polka Dot M**V FOR CITY**$27.22**97 rev6mo ago](https://www.amazon.com/dp/B0FYPRW4NQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ANRABESS Women Summer Dress Built in Bra 2026 Casual Sleeveless Beach Sundress Flowy Tank Mini Short Dresses with Pockets Khaki Polka Dot XX-Large**ANRABESS**$21.58**4.3★**▲ 14%**](https://www.amazon.com/dp/B0GG4SXMJL) [**GTLIAE Summer Dress for Women 2026 Hot Shot Mini Romper Dresses Athletic Spaghetti Strap Tennis Dress Built in Shorts(Green-XS)**GTLIAE**$20.68**4.3★**▲ 13%**](https://www.amazon.com/dp/B0D2NH6P8H) [**SOLY HUX Womens Summer Mini Dress Halter Backless Sleeveless A Line Ruffle Hem Flowy Cami Dresses Sundress Pure Burgundy Small**SOLY HUX**$38.56**3.9★**▲ 12%**](https://www.amazon.com/dp/B0FW2V2ZKJ) [**ANRABESS Women Summer Dress Built in Bra 2026 Casual Sleeveless Beach Sundress Flowy Tank Mini Short Dresses with Pockets Black Medium**ANRABESS**$21.70**4.3★**▲ 11%**](https://www.amazon.com/dp/B0GG48Q5ZF) [**WIHOLL Summer Dresses for Women 2026 A Line Sleeveless Spring Dresses for Women Casual Cute Beach Vacation Clothes Fashion Floral Dress Sundresses with Pockets Womens Sun Dress Yellow M**WIHOLL**$13.89**4.3★**▲ 11%**](https://www.amazon.com/dp/B0F285Y32Z)
**~~View all trending →~~**
## **Common questions**
- **Is sundress with built in bra profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 260 tracked products. 22 of 74 products launched in the last 360 days are still selling. 90-day search growth is +185.0%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the sundress with built in bra niche?**
- 87 brands and 97 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 48% of demand.
- **What does it cost to enter the sundress with built in bra niche?**
- Listings span $6.38–$63.74; the average listing price is $25.24 (sweet spot $15–$100). The average incumbent carries 2,266 reviews — the moat a new listing must climb.
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