---
title: "Sun Umbrella — $596K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/sun-umbrella"
last_updated: "2026-08-10T02:04:14.752Z"
locale: en
meta:
description: "Niche score 65/100 · $596K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $596K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sun Umbrella — $596K/yr Amazon US Niche (2026) - Flapen"
---
# **sun umbrella**
**Worth a look**
Shows demand growing +173.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 64Growth 97Conversion 24Competition 77Returns 54Price range 86Avg price 95Brand share 64Review moat 21Quality gap 53
**Growth**
**Incredible****+173.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$23.28**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.60–$59.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Market size**
**Good****$596K**
$596K/yr · 1.3M searches
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****11,095.05**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, sun umbrella is a $596K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 65/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sun umbrella market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$466K–$582K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**66%**
Top 20: 98%
**Top-5 click share**
**38%**
Top 20: 81%
**Open market**
**28%**
- BAODINI25% - G4Free12% - Seniny11% - umenice11% - Repel Umbrella8% - Yoobure5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +173.9% search growth over the last 90 days.
100K60KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/sun-umbrella/trend)
## **Top sun umbrella search terms**
- **uv umbrella**342K/yr+275.1%1.5% conv. - **sun umbrella uv protection**165K/yr+165.6%1.6% conv. - **uv umbrellas for sun protection**202K/yr+110.7%1.5% conv. - **sunbrella**111K/yr+126.2%0.3% conv. - **shade umbrella**83K/yr+204.7%0.5% conv. - **uv protection umbrella**74K/yr+135.7%1.1% conv. - **sombrilla**72K/yr+41.5%0.6% conv. - **upf umbrella**29K/yr+256.5%0.8% conv. - **uv blocking umbrella**28K/yr+191.5%1.4% conv. - **umbrella uv protection**30K/yr+145.8%1.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/sun-umbrella/search-terms)
## **Top sun umbrella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$24K8%$48K12%$72K16%$95K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack**BAODINI**$13.77**4.2★6,077 rev](https://www.amazon.com/dp/B09Q2PQ7ZB) [2**umenice UPF 50+ UV Protection Travel Umbrella Ultra Light Weight (Black)**umenice**$27.98**4.5★2,845 rev](https://www.amazon.com/dp/B074ZVDLPP) [3**BAODINI Small UV Protection Travel Umbrella Compact for Rain and Sun UPF 50+ Windproof Portable 42 inch Umbrella for Women and Men**BAODINI**$14.71**4.3★2,302 rev](https://www.amazon.com/dp/B09B1QV5GF) [4**Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars**Repel Umbrella**$23.60**4.5★109,906 rev](https://www.amazon.com/dp/B0160HYB8S) [5**Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Blue**Seniny**$9.61**4.5★3,161 rev](https://www.amazon.com/dp/B0DKJBM6Z7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3 Pack Travel Mini Umbrella Small Compact Portable Umbrella with UV Protection UPF 50+ Rainproof & Sunproof Folding Umbrella Backpack & Pocket-Friendly Suitable for Kids Women & Men (Black)**LMUGOOS**$16.96**201 rev7mo ago](https://www.amazon.com/dp/B0FVFKRM8H) [**Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars**Repel Umbrella**$29.83**109,906 rev1y ago](https://www.amazon.com/dp/B0DNTVCMYB) [**Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Blue**Seniny**$9.61**3,161 rev1y ago](https://www.amazon.com/dp/B0DKJBM6Z7) [**Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Yellow**Seniny**$9.77**3,161 rev1y ago](https://www.amazon.com/dp/B0DKJDBTRR) [**Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Black**Seniny**$9.66**3,161 rev1y ago](https://www.amazon.com/dp/B0DKJCYZKL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yoobure Windproof Travel Umbrella Automatic Umbrellas for Rain - Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready**Yoobure**$9.72**4.5★**▲ 117%**](https://www.amazon.com/dp/B0D9N7Q3XB) [**G4Free UPF 50+ UV Protection Large Travel Umbrella 42/46 Inch Auto Open Close Windproof Sun Blocking Umbrella**G4Free**$23.51**4.2★**▲ 109%**](https://www.amazon.com/dp/B0C9HPR87V) [**3 Pack Travel Mini Umbrella Small Compact Portable Umbrella with UV Protection UPF 50+ Rainproof & Sunproof Folding Umbrella Backpack & Pocket-Friendly Suitable for Kids Women & Men (Black)**LMUGOOS**$16.96**4.4★**▲ 104%**](https://www.amazon.com/dp/B0FVFKRM8H) [**UV-Blocker Sun Umbrella UV Protection Travel - Auto Open - Double Vented Canopy - Wind-Resistant Sun Umbrella for Walking - 55+ UPF - 44**UV-Blocker**$43.42**4.5★**▲ 78%**](https://www.amazon.com/dp/B0076OX57I) [**Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Black**Seniny**$9.66**4.5★**▲ 68%**](https://www.amazon.com/dp/B0DKJCYZKL)
**~~View all trending →~~**
## **What buyers say about sun umbrella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Good quality, good price, good size and arrived on time”*
**Strength**10%
*“Solidly built”*
**Size-Overall**8%
*“It fits my bag perfectly”*
**Ease Of Use**7%
*“easy to carry”*
**Value For Money**7%
*“Good value for the cost”*
**Durability**7%
*“The construction is durable”*
**Weather Proof**5%
*“Works great for rain and sun”*
**Advertised Vs Actual Product**5%
*“As described”*
**Portability**4%
*“Easy to carry”*
**Compactness**4%
*“Compact and lightweight”*
### **What buyers complain about **
**Durability**22%
*“Broke after one use”*
**Quality-Overall**11%
*“Not well made”*
**Size-Overall**9%
*“Also, the handle is way too short”*
**Ease Of Use**6%
*“Very very hard to open”*
**Strength**5%
*“Not Sturdy”*
**Weight Heavy**4%
*“Way Too Heavy”*
**Value For Money**3%
*“Waste of money”*
**Color**3%
*“Not accurate color”*
**Material Quality**2%
*“material is not good”*
**Weather Proof**2%
*“Wouldn't recommend for real weather”*
### **Top return reasons **
**Size-Overall**43%
**Weight Heavy**9%
**Strength**5%
**Ease Of Use**4%
**Quality-Overall**4%
**Value For Money**4%
**Functionality-Overall**4%
**Color**4%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is sun umbrella profitable to sell on Amazon United States?**
- The niche generates $596K/yr across 41 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +173.9%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the sun umbrella niche?**
- 23 brands and 33 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in sun umbrella?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.8%.
- **When does demand for sun umbrella peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 15.3× the quietest.
- **What does it cost to enter the sun umbrella niche?**
- Listings span $9.60–$59.63; the average listing price is $23.28 (sweet spot $15–$100). The average incumbent carries 11,095 reviews — the moat a new listing must climb.
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