---
title: "Sun Shirts for Men — $909K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/sun-shirts-for-men"
last_updated: "2026-08-10T00:45:15.753Z"
locale: en
meta:
description: "Niche score 63/100 · $909K/yr market · 3.7M searches/yr · $23.14 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $909K/yr market · 3.7M searches/yr · $23.14 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Sun Shirts for Men — $909K/yr Amazon US Niche (2026) - Flapen"
---
# **sun shirts for men**
**Launch it**
A $909K/yr market growing +146.5% this quarter with returns at 3.9% — clears our launch bar.
Market size 76Growth 96Conversion 13Competition 88Returns 38Price range 90Avg price 95Brand share 62Review moat 25Quality gap 24
**Growth**
**Incredible****+146.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$23.14**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.34–$84.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Market size**
**Great****$909K**
$909K/yr · 3.7M searches
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****4,545.18**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, sun shirts for men is a $909K/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 63/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sun shirts for men market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$694K–$926K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**24 **▲rising
**Sellers**
**86**
**Top-5 brand share**
**68%**
Top 20: 98%
**Top-5 click share**
**27%**
Top 20: 55%
**Open market**
**28%**
- Roadbox29% - HUK14% - MAGCOMSEN9% - Boladeci9% - baleaf6% - G Gradual4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +146.5% search growth over the last 90 days.
125K75KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 6.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/sun-shirts-for-men/trend)
## **Top sun shirts for men search terms**
- **sun shirts for men**399K/yr+189.9%0.8% conv. - **huk shirts for men**512K/yr+78.4%0.3% conv. - **sun shirt**230K/yr+188.4%0.5% conv. - **huk**337K/yr+71.6%0.1% conv. - **sun hoodie**210K/yr+163.5%0.4% conv. - **uv shirts for men**171K/yr+195.2%0.8% conv. - **huk fishing shirts for men**199K/yr+121.7%0.2% conv. - **mens sun shirt**154K/yr+163.1%0.6% conv. - **mens long sleeve sun protection shirts**137K/yr+374.0%0.8% conv. - **uv protection shirts for men**145K/yr+136.6%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/sun-shirts-for-men/search-terms)
## **Top sun shirts for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$27K6%$55K9%$82K12%$109K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Roadbox UPF 50+ Fishing Shirts for Men Long Sleeve UV Sun Protection Hoodie Outdoor Hiking Shirts**Roadbox**$13.54**4.7★3,019 rev](https://www.amazon.com/dp/B0CJF41XNX) [2**Roadbox UPF 50+ Fishing Shirts for Men Long Sleeve Sun Protection Lightweight Outdoor UV Hiking Shirts**Roadbox**$11.45**4.6★2,080 rev](https://www.amazon.com/dp/B083R1Y4ZB) [3**Roadbox Mens UPF 50+ Sun Protection Hoodie Shirt Outdoor UV Long Sleeve Fishing Shirts for Workout Running Swimming Hiking**Roadbox**$12.25**4.5★351 rev](https://www.amazon.com/dp/B0BRKXLQ63) [4**MAGCOMSEN Shirts for Men Long Sleeve Sun Protection Running Quick Dry Baselayer Shirt UV Protection Summer Hiking Fluorescent Green**MAGCOMSEN**$11.30**4.6★5,401 rev](https://www.amazon.com/dp/B09FP7FCCN) [5**baleaf Mens UPF 50+ Sun Protection Shirts Long Sleeve Rash Guard Quick Dry 4-Way Stretch for Fishing Swimming Surfing 01-White L**baleaf**$16.41**4.6★32,726 rev](https://www.amazon.com/dp/B071RYCHPK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HUK Mens Tide Point Solid Short Sleeve Shirt Button Down for Men Sea Storm X-Large**HUK**$40.14**708 rev1y ago](https://www.amazon.com/dp/B0FHMY34XD) [**Kinglaman 6 Pack Men Dry Fit Workout Long Sleeve Athletic Gym UPF 50+ SPF UV Sun Protection Quick Dry Lightweight Shirts 1 Black 1 Drak Gray 1 Light Gray 1 Blue 1 Wine Red 1 Army Green Large**Kinglaman**$24.82**717 rev1y ago](https://www.amazon.com/dp/B0F1KJY651) [**Mens Sun Protection Long Sleeve Shirts UPF 50+ Rash Guard for Men SPF UV Fishing Hiking Running Workout Athletic Shirt**G Gradual**$17.61**1,205 rev1y ago](https://www.amazon.com/dp/B0DQL1BR3T) [**Mens Sun Protection Long Sleeve Shirts UPF 50+ Rash Guard for Men SPF UV Fishing Hiking Running Workout Athletic Shirt**G Gradual**$17.64**1,205 rev1y ago](https://www.amazon.com/dp/B0DQL3129S) [**3 Pack Long Sleeve Shirts for Men - Quick Dry Moisture Wicking UV Sun Protection T-Shirts for Fishing Workout Athletic Gym**LalaHooK**$13.88**3,640 rev2y ago](https://www.amazon.com/dp/B0D7YTXQSG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kinglaman 6 Pack Men Dry Fit Workout Long Sleeve Athletic Gym UPF 50+ SPF UV Sun Protection Quick Dry Lightweight Shirts 1 Black 1 Drak Gray 1 Light Gray 1 Blue 1 Wine Red 1 Army Green Large**Kinglaman**$24.82**4.5★**▲ 18%**](https://www.amazon.com/dp/B0F1KJY651) [**HUK Mens Tide Point Solid Short Sleeve Shirt Button Down for Men Sea Storm X-Large**HUK**$40.14**4.7★**▲ 16%**](https://www.amazon.com/dp/B0FHMY34XD) [**MAGCOMSEN Quick Dry Shirts for Men Long Sleeve Rash Guard Swim Sun UV UPF 50 Athletic Hiking Fishing Running Cooling T-Shirt White**MAGCOMSEN**$11.14**4.6★**▲ 15%**](https://www.amazon.com/dp/B07SH71TK2) [**HUK Mens Pursuit Vented Long Sleeve Shirt +30 UPF Fishing Shirt Ice Water Large**HUK**$28.07**4.8★**▲ 13%**](https://www.amazon.com/dp/B0C6WL9D99) [**MAGCOMSEN Shirts for Men Long Sleeve Sun Protection Running Quick Dry Baselayer Shirt UV Protection Summer Hiking Fluorescent Green**MAGCOMSEN**$11.30**4.6★**▲ 13%**](https://www.amazon.com/dp/B09FP7FCCN)
**~~View all trending →~~**
## **What buyers say about sun shirts for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“not too tight”*
**Quality-Overall**14%
*“Excellent product”*
**Value For Money**11%
*“Worth the price”*
**Comfort-Overall**10%
*“Comfortable to wear”*
**Weight Light**6%
*“These shirts are lightweight l”*
**Color**6%
*“True to size and color”*
**Material Quality**4%
*“Soft material”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Breathability**2%
*“Lightweight and breathable”*
**Soft Feel**2%
*“The fabric is softer”*
### **What buyers complain about **
**Size-Overall**25%
*“Too short”*
**Quality-Overall**6%
*“Poor quality”*
**Material Quality**5%
*“Feels like cheap material”*
**Thickness**4%
*“The only complaint I have is the material is thicker than some of the other ones I have”*
**Color**4%
*“Color is completely off”*
**Sleeve Fit**3%
*“Long sleeve shirt”*
**Durability**3%
*“White doesnt last”*
**Smell**3%
*“Chemical smell”*
**Stitch/Finish/Polish**3%
*“Poor stitching”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
### **Top return reasons **
**Size-Overall**56%
**Chest Fit**6%
**Sleeve Fit**6%
**Material Quality**5%
**Length**5%
**Color**5%
**Thin**3%
**Advertised Vs Actual Product**2%
**Arm Fit**1%
**Waist Fit**1%
## **Common questions**
- **Is sun shirts for men profitable to sell on Amazon United States?**
- The niche generates $909K/yr across 74 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +146.5%. Flapen's verdict: Launch it (63/100).
- **How competitive is the sun shirts for men niche?**
- 24 brands and 86 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in sun shirts for men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.9%.
- **When does demand for sun shirts for men peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 6.8× the quietest.
- **What does it cost to enter the sun shirts for men niche?**
- Listings span $10.34–$84.76; the average listing price is $23.14 (sweet spot $15–$100). The average incumbent carries 4,545 reviews — the moat a new listing must climb.
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