---
title: "Sun Necklace — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/sun-necklace"
last_updated: "2026-08-10T02:03:11.228Z"
locale: en
meta:
description: "Niche score 57/100 · $118K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $118K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sun Necklace — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **sun necklace**
**Worth a look**
Shows no brand lock-in (top 5 brands take 46% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 28Growth 55Conversion 24Competition 77Returns 32Price range 84Avg price 81Brand share 89Review moat 70Quality gap 67
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$5.23–$74.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.20**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Good****683.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+27.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$118K**
$118K/yr · 358K searches
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, sun necklace is a $118K/yr Amazon United States market (358K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sun necklace market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$103K–$138K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#2,247**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **73%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**36 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**46%**
Top 20: 84%
**Top-5 click share**
**38%**
Top 20: 75%
**Open market**
**49%**
- Sacina15% - Mikovivi12% - CHESKY8% - Aohik7% - KISSCLOUD5% - Baydurcan4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.7% search growth over the last 90 days.
9K7KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/sun-necklace/trend)
## **Top sun necklace search terms**
- **sun necklace**133K/yr+36.8%1.4% conv. - **sun necklace gold**40K/yr+17.4%1.8% conv. - **gold sun necklace**30K/yr+32.4%1.8% conv. - **sun jewelry**25K/yr+37.4%0.7% conv. - **sun pendant**22K/yr+21.1%0.4% conv. - **sun pendant necklace**18K/yr+34.0%0.5% conv. - **sunshine necklace**14K/yr+42.3%1.0% conv. - **sunburst necklace**13K/yr+41.8%0.4% conv. - **sun necklace silver**13K/yr+3.0%0.7% conv. - **silver sun necklace**11K/yr+20.3%0.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/sun-necklace/search-terms)
## **Top sun necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$9K12%$14K16%$19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sacina Gothic Emo Grunge Sun Necklace Sun Pendant Black Bead Choker Gothic Necklace Goth Choker Halloween Christmas Jewelry Gift for Women**Sacina**$15.56**4.5★490 rev](https://www.amazon.com/dp/B0C84ZCRJN) [2**Mikovivi Magical Sun Pendant Necklace for Women Dainty Gold Sunburst Sunflower Charm Solar Pendant Necklace Elegant Statement Jewelry Gifts**Mikovivi**$7.56**4.1★51 rev](https://www.amazon.com/dp/B0F7X8JG9Z) [3**CHESKY Gold Pendant Necklaces for Women Dainty 14k Gold Plated Sun Necklace for Women Gold Charm Choker Necklace for Women Cute Statement Necklace Sunflower Necklace Gold Jewelry for Women Gifts**CHESKY**$12.16**4.2★343 rev](https://www.amazon.com/dp/B0D9N3VYCY) [4**Aohik 14K Gold Plated Sunburst Necklace for Women Sun and Moon Necklace Pendant with Mother of Shell and Cubic Zirconia Jewelry for Gifts**Aohik**$11.24**4.2★52 rev](https://www.amazon.com/dp/B0GM5Y7N8Y) [5**KISSCLOUD Gold Sun Necklace for Women 14K Gold Plated Hollow Sun Pendant Necklace Chain Sunshine Disk Charm Dainty Chain Cute Trendy Jewelry Gift**KISSCLOUD**$12.46**4.2★17 rev](https://www.amazon.com/dp/B0FPFYK1XP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aohik 14K Gold Plated Sunburst Necklace for Women Sun and Moon Necklace Pendant with Mother of Shell and Cubic Zirconia Jewelry for Gifts**Aohik**$11.24**52 rev4mo ago](https://www.amazon.com/dp/B0GM5Y7N8Y) [**AVEKENY Sun Necklace for Women 18K Gold Plated Statement Long Sun Pendant Vintage Bohemian Spiral Beaded Snake Chain Necklace Trendy Mothers Day Birthday Gifts for Women Mom Grandma**AVEKENY**$12.94**9 rev4mo ago](https://www.amazon.com/dp/B0GQ241RDJ) [**Aohik Dainty 14k Plated Gold Sun Necklace for Women Trendy CZ Sunburst Pendant Necklace Non Tarnish Jewelry for Gifts**Aohik**$11.89**52 rev6mo ago](https://www.amazon.com/dp/B0GCVVWTR3) [**kate spade new york Gifting You Are My Sunshine**kate spade new york**$54.56**62 rev7mo ago](https://www.amazon.com/dp/B0G2SW45DJ) [**KISSCLOUD Gold Sun Necklace for Women 14K Gold Plated Hollow Sun Pendant Necklace Chain Sunshine Disk Charm Dainty Chain Cute Trendy Jewelry Gift**KISSCLOUD**$12.46**17 rev10mo ago](https://www.amazon.com/dp/B0FPFYK1XP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Katia Designs Grateful Sun Choker Necklace Silver 22**Katia Designs**$74.13**4.8★**▲ 145%**](https://www.amazon.com/dp/B0FJ2SG9W8) [**kate spade new york Gifting You Are My Sunshine**kate spade new york**$54.56**4.4★**▲ 139%**](https://www.amazon.com/dp/B0G2SW45DJ) [**AVEKENY Sun Necklace for Women 18K Gold Plated Statement Long Sun Pendant Vintage Bohemian Spiral Beaded Snake Chain Necklace Trendy Mothers Day Birthday Gifts for Women Mom Grandma**AVEKENY**$12.94**4.5★**▲ 124%**](https://www.amazon.com/dp/B0GQ241RDJ) [**Aohik 14K Gold Plated Sunburst Necklace for Women Sun and Moon Necklace Pendant with Mother of Shell and Cubic Zirconia Jewelry for Gifts**Aohik**$11.24**4.2★**▲ 124%**](https://www.amazon.com/dp/B0GM5Y7N8Y) [**Kendra Scott Grayson Sunburst Frame Short Pendant Necklace Gold Red Glass One Size**Kendra Scott**$50.49**4.2★**▲ 123%**](https://www.amazon.com/dp/B0CJ7W688F)
**~~View all trending →~~**
## **What buyers say about sun necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Great quality, nice dainty necklace”*
**Value For Money**8%
*“Worth It”*
**Advertised Vs Actual Product**8%
*“Better than expected”*
**Chain/Key Quality**8%
*“Love my chain belt”*
**Durability**6%
*“Wearable everyday”*
**Brightness/Shine/Glow**5%
*“Love the sparkle”*
**Size-Overall**5%
*“The necklace is the perfect size”*
**Color**5%
*“just what I was looking for- a true beautiful gold color”*
**Shape/Style**4%
*“I really like the style”*
**Design-Overall**3%
*“It looks so beautiful”*
### **What buyers complain about **
**Size-Overall**25%
*“The cross was so small”*
**Chain/Key Quality**12%
*“Chain is poor quality”*
**Quality-Overall**12%
*“Poor quality”*
**Durability**10%
*“falls apart”*
**Precious Gemstone**5%
*“a diamond already fell out”*
**Color**3%
*“Hasnt change color or anything”*
**Value For Money**3%
*“Looks expensive”*
**Strength**3%
*“Rather flimsy and light”*
**Thickness**2%
*“The chain is very thin and friable”*
**Advertised Vs Actual Product**2%
*“This is not at all as described in the picture”*
### **Top return reasons **
**Size-Overall**37%
**Quality-Overall**10%
**Chain/Key Quality**10%
**Advertised Vs Actual Product**7%
**Color**6%
**Metal Authenticity**5%
**Waist Fit**3%
**Durability**2%
**Defective Material/Parts**2%
**Shape/Style**2%
## **Common questions**
- **Is sun necklace profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 45 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +27.7%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the sun necklace niche?**
- 36 brands and 47 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in sun necklace?**
- Top complaints mined from reviews: Size-Overall, Chain/Key Quality, Quality-Overall. The return rate is 4.5%.
- **When does demand for sun necklace peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the sun necklace niche?**
- Listings span $5.23–$74.13; the average listing price is $17.20 (sweet spot $15–$100). The average incumbent carries 684 reviews — the moat a new listing must climb.
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