---
title: "Summer Jacket — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/summer-jacket"
last_updated: "2026-08-10T03:17:46.529Z"
locale: en
meta:
description: "Niche score 57/100 · $26K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $26K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Summer Jacket — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **summer jacket**
**Worth a look**
Shows demand growing +192.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 7Growth 97Conversion 3Competition 97Returns 4Price range 86Avg price 95Brand share 97Review moat 25Quality gap 67
**Growth**
**Incredible****+192.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Brand share**
**Incredible****22%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$26.80**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.22–$63.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,378.07**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$26K**
$26K/yr · 468K searches
**Returns**
**Bad****10.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, summer jacket is a $26K/yr Amazon United States market (468K searches/yr). The top 5 brands hold 22% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **summer jacket market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$20K–$27K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#69**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **97%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**91 **▲rising
**Sellers**
**151**
**Top-5 brand share**
**22%**
Top 20: 65%
**Top-5 click share**
**14%**
Top 20: 37%
**Open market**
**74%**
- Soothfeel5% - baleaf4% - EVALESS4% - Hanes4% - Dokotoo4% - HOTOUCH4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +192.1% search growth over the last 90 days.
23K18KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 14.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/summer-jacket/trend)
## **Top summer jacket search terms**
- **summer jacket**112K/yr+174.7%0.1% conv. - **summer jackets for women lightweight**57K/yr+215.1%0.1% conv. - **summer jackets**35K/yr+165.8%0.1% conv. - **light summer jacket women**30K/yr+218.2%0.2% conv. - **womens summer jackets**25K/yr+339.0%0.1% conv. - **light jackets for women summer**42K/yr+660.0%0.1% conv. - **lightweight summer jacket women**25K/yr+213.4%0.1% conv. - **womens summer jackets lightweight**13K/yr+391.3%0.1% conv. - **summer jacket women**15K/yr+226.0%0.1% conv. - **summer jacket for women**13K/yr+162.7%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/summer-jacket/search-terms)
## **Top summer jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2632%$5273%$7904%$1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hanes Womens Slub Knit Full-zip Hoodie Textured Cotton Zip-up T-shirt For Fashion-hoodies White Large US**Hanes**$14.57**4.2★59,813 rev](https://www.amazon.com/dp/B016YKL60M) [2**IDEALSANXUN Blazers for Women Business Casual Outfits Womens Spring Jacket 2026 Summer Clothes Lightweight Linen Jackets Cardigan Office Work Tops Grey L**IDEALSANXUN**$37.33**4.1★879 rev](https://www.amazon.com/dp/B0C396X8ZF) [3**Unilexi Womens 3/4 Sleeve Colored Cropped Denim Jacket Light Wash Short Jean Jacket Trucker Coat(0096-LightBlue-L)**Unilexi**$30.80**4.5★2,631 rev](https://www.amazon.com/dp/B0B6VPMM9F) [4**EVALESS Casual Jacket for Women Lightweight Womens Spring Outfits Cute Floral Bomber Jackets Short Summer Outerwear for Womens Trendy 2026 Stand Collar Long Sleeve Zip Up Top Work Clothes Beige Large**EVALESS**$36.62**4.2★858 rev](https://www.amazon.com/dp/B0D7P4TND5) [5**HOTOUCH Women Black Jacket Trendy Long Sleeve Summer Coats Lightweight Casual Bomber Jackets L**HOTOUCH**$25.67**4.5★158 rev](https://www.amazon.com/dp/B0GGMCVDC9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wrangler Authentics Womens Stretch Denim Jacket Off-White Medium**Wrangler Authentics**$38.58**23,529 rev3mo ago](https://www.amazon.com/dp/B08PHX1CFZ) [**Light Cardigan Sweaters for Women Open Front Lightweight Crochet Summer Cardigan Casual Jacket Grey XL**Halife**$24.10**67 rev5mo ago](https://www.amazon.com/dp/B0GGGJ55VT) [**HOTOUCH Women Black Jacket Trendy Long Sleeve Summer Coats Lightweight Casual Bomber Jackets L**HOTOUCH**$25.67**158 rev6mo ago](https://www.amazon.com/dp/B0GGMCVDC9) [**Tankaneo Womens Lightweight Bomber Jackets Casual Zip Up Drawstring Cotton Linen Jacket With Pockets**Tankaneo**$27.64**42 rev9mo ago](https://www.amazon.com/dp/B0FT6X4Y2Z) [**Dqbeng Womens Short Trench Jacket Plaid Lining Button Front Lightweight Classic Casual Outerwear with Pockets (Camel-Small)**Dqbeng**$39.68**358 rev10mo ago](https://www.amazon.com/dp/B0FMRC2XX7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EVALESS Cardigan Sweaters for Women Lightweight Trendy Long Sleeve Lapel Collar Button Down Sweaters Spring Fashion 2026 Wool Blend Knit Cardigans Sweater Tops Spring Outfits Grey Large**EVALESS**$19.98**4.3★**▲ 15%**](https://www.amazon.com/dp/B0FD9TS44F) [**Dqbeng Womens Short Trench Jacket Plaid Lining Button Front Lightweight Classic Casual Outerwear with Pockets (Camel-Small)**Dqbeng**$39.68**4.5★**▲ 15%**](https://www.amazon.com/dp/B0FMRC2XX7) [**HOTOUCH Women Black Jacket Trendy Long Sleeve Summer Coats Lightweight Casual Bomber Jackets L**HOTOUCH**$25.67**4.5★**▲ 14%**](https://www.amazon.com/dp/B0GGMCVDC9) [**Light Cardigan Sweaters for Women Open Front Lightweight Crochet Summer Cardigan Casual Jacket Grey XL**Halife**$24.10**4.2★**▲ 13%**](https://www.amazon.com/dp/B0GGGJ55VT) [**PerZeal Womens Fashion Jacket Casual Coat Long Sleeve Zip Up Outerwear with Pockets White Large**PerZeal**$19.04**4.6★**▲ 11%**](https://www.amazon.com/dp/B0FHKFL19J)
**~~View all trending →~~**
## **What buyers say about summer jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Fit as expected”*
**Weight Light**13%
*“Nice lightweight”*
**Quality-Overall**8%
*“Beautifully made”*
**Comfort-Overall**8%
*“Super comfortable”*
**Color**6%
*“Color is as described”*
**Soft Feel**6%
*“Material is soft”*
**Material Quality**3%
*“Excellent material”*
**Value For Money**3%
*“Definitely worth the price”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Shape/Style**3%
*“Nice style”*
### **What buyers complain about **
**Size-Overall**21%
*“Runs large”*
**Quality-Overall**6%
*“Poor quality”*
**Material Quality**6%
*“Cheap material”*
**Thickness**4%
*“not thick ones either”*
**Color**3%
*“Misleading colors”*
**Thin**3%
*“It is more sheer than I expected”*
**Wrinkles**2%
*“Wrinkles easily”*
**Sleeve Fit**2%
*“The sleeves are very long”*
**Smell**2%
*“Smells really bad”*
**Zipper Quality**2%
*“Zipper doesnt work great either”*
### **Top return reasons **
**Size-Overall**45%
**Material Quality**8%
**Color**6%
**Thin**6%
**Sleeve Fit**5%
**Length**5%
**Chest Fit**4%
**Shoulder Fit**3%
**Shape/Style**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is summer jacket profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 193 tracked products. 10 of 41 products launched in the last 360 days are still selling. 90-day search growth is +192.1%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the summer jacket niche?**
- 91 brands and 151 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 22% of demand.
- **What do buyers complain about in summer jacket?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 10.8% — above our launch gate.
- **When does demand for summer jacket peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 14.1× the quietest.
- **What does it cost to enter the summer jacket niche?**
- Listings span $9.22–$63.34; the average listing price is $26.80 (sweet spot $15–$100). The average incumbent carries 4,378 reviews — the moat a new listing must climb.
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