---
title: "Sully Ears — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/sully-ears"
last_updated: "2026-08-10T04:21:08.104Z"
locale: en
meta:
description: "Niche score 31/100 · $19K/yr market · 99K searches/yr · $13.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $19K/yr market · 99K searches/yr · $13.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sully Ears — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **sully ears**
**Skip it**
A small market ($19K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 37Conversion 18Competition 27Returns 12Price range 56Avg price 59Brand share 37Review moat 69Quality gap 45
**Review moat**
**Good****723.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$13.04**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.33–$24.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+10.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****8.6%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$19K**
$19K/yr · 99K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, sully ears is a $19K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 31/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sully ears market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$33K–$39K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#2,591**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **60%**
- **Out of stock**
- **22.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**13%**
- FACHPINT33% - Fun Costumes28% - Bolonar10% - IZHISUOUU7% - MFLMHD5% - Concept One4% - Open — no brand owns it (5 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 10.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/sully-ears/trend)
## **Top sully ears search terms**
- **monsters inc ears**19K/yr+5.0%1.8% conv. - **monsters inc disney ears**12K/yr+22.6%0.9% conv. - **sully ears**14K/yr+23.2%2.0% conv. - **monster inc ears**8K/yr+26.4%1.7% conv. - **monsters inc accessories**13K/yr+3.9%0.2% conv. - **monster inc disney ears**5K/yr+1.9%1.7% conv. - **monsters inc headband**12K/yr+9.3%1.0% conv. - **disney ears monsters inc**4K/yr-0.9%1.3% conv. - **sully disney ears**4K/yr+6.2%1.8% conv. - **monsters inc mickey ears**4K/yr-18.4%2.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/sully-ears/search-terms)
## **Top sully ears products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Pixar Monsters Inc. Sulley Costume Accessory Kit | Furry Blue Monster Ears and Gloves Standard**Fun Costumes**$24.64**4.0★8 rev](https://www.amazon.com/dp/B0FK5VXCXP) [2**FACHPINT Sully Ears Headband - Blue Shaggy Monsters Mouse Ears Cute Sequin Party Prop for Childs Costume**FACHPINT**$9.86**4.3★62 rev](https://www.amazon.com/dp/B0CPLHGQMV) [3**FACHPINT Monsters Mouse Ears 1pcs Mike and Sully Ears Sulley Ears Headband for Women Photo Props Cute Green Monsters Ears for Boy Theme Park**FACHPINT**$8.63**4.3★23 rev](https://www.amazon.com/dp/B0CPLJGTDF) [4**FACHPINT Monster Headband Adult 2pcs Sully Ears/Mike Wazowski Headband for Theme Parks Cute Mouse Ear for Photo Props Big Ears for Girl Boy**FACHPINT**$14.94**4.6★18 rev](https://www.amazon.com/dp/B0DZY2VLPK) [5**Bolonar Monsters Mouse Ears Headband Sequin Pink Bows Monster Headband**Bolonar**$10.71**4.7★282 rev](https://www.amazon.com/dp/B0CH8191QC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**IZHISUOUU Mouse Ears Headband - Monsters Ear Hair Band for Theme Park Parties Cosplay Costume Accessories for Women Adults**IZHISUOUU**$7.33**134 rev8mo ago](https://www.amazon.com/dp/B0FWQFN3K7) [**MFLMHD Furry Horns Headband Blue and Purple Halloween Costume Accessory (Blue Purple)**MFLMHD**$11.69**30 rev11mo ago](https://www.amazon.com/dp/B0FLQLJX7P) [**Disney Pixar Monsters Inc. Sulley Costume Accessory Kit | Furry Blue Monster Ears and Gloves Standard**Fun Costumes**$24.64**8 rev11mo ago](https://www.amazon.com/dp/B0FK5VXCXP) [**FACHPINT Monster Headband Adult 2pcs Sully Ears/Mike Wazowski Headband for Theme Parks Cute Mouse Ear for Photo Props Big Ears for Girl Boy**FACHPINT**$14.94**18 rev1y ago](https://www.amazon.com/dp/B0DZY2VLPK) [**Crocs Jibbitz Shoe Charms - Monsters Inc. Disney 5 Pack**Crocs**$10.11**6,896 rev1y ago](https://www.amazon.com/dp/B0D77QHTXY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crocs Jibbitz Shoe Charms - Monsters Inc. Disney 5 Pack**Crocs**$10.11**4.7★**▲ 117%**](https://www.amazon.com/dp/B0D77QHTXY) [**Bolonar Monsters Mouse Ears Headband for Women Sequin Blue Bows**Bolonar**$12.89**4.6★**▲ 89%**](https://www.amazon.com/dp/B0CP3HCR5Y) [**Disney Pixar Monsters Inc. Sulley Costume Accessory Kit | Furry Blue Monster Ears and Gloves Standard**Fun Costumes**$24.64**4.0★**▲ 65%**](https://www.amazon.com/dp/B0FK5VXCXP) [**FACHPINT Monsters Mouse Ears 1pcs Mike and Sully Ears Sulley Ears Headband for Women Photo Props Cute Green Monsters Ears for Boy Theme Park**FACHPINT**$8.63**4.3★**▲ 58%**](https://www.amazon.com/dp/B0CPLJGTDF) [**IZHISUOUU Mouse Ears Headband - Monsters Ear Hair Band for Theme Park Parties Cosplay Costume Accessories for Women Adults**IZHISUOUU**$7.33**4.7★**▲ 34%**](https://www.amazon.com/dp/B0FWQFN3K7)
**~~View all trending →~~**
## **What buyers say about sully ears**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**45%
*“Good craftsmanship, happily satisfied with my purchase”*
**Advertised Vs Actual Product**11%
*“As described”*
**Size-Overall**11%
*“fit fine”*
**Comfort-Overall**7%
*“These are so cute and comfy”*
**Value For Money**4%
*“for the price it's very cute”*
**Durability**4%
*“Durable”*
**Weight Light**4%
*“Not too heavy adjusted fine”*
**Color**4%
*“color is as shown”*
**Material Quality**4%
*“good material for the price”*
**Adjustability/Rotatability/Reclining**2%
*“It was soft and easily adjustable”*
### **What buyers complain about **
**Size-Overall**25%
*“Smaller than I was expecting”*
**Quality-Overall**21%
*“Cheap quality”*
**Durability**13%
*“Completely snapped in half”*
**Thickness**13%
*“A little thin”*
**Advertised Vs Actual Product**8%
*“Doesn't look like picture at all”*
**Color**8%
*“Not even close to same color”*
### **Top return reasons **
**Size-Overall**55%
**Defective Material/Parts**8%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Quality-Overall**4%
**Color**3%
**Shape/Style**2%
**Durability**2%
**Functionality-Overall**2%
**Thin**2%
## **Common questions**
- **Is sully ears profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Skip it (31/100).
- **How competitive is the sully ears niche?**
- 11 brands and 34 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in sully ears?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 8.6% — above our launch gate.
- **When does demand for sully ears peak?**
- Demand peaks in Sep–Oct; the busiest month runs 10.6× the quietest.
- **What does it cost to enter the sully ears niche?**
- Listings span $7.33–$24.64; the average listing price is $13.04 (sweet spot $15–$100). The average incumbent carries 723 reviews — the moat a new listing must climb.
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