---
title: "Sugar Skull Earrings — $9K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/sugar-skull-earrings"
last_updated: "2026-08-10T00:45:19.008Z"
locale: en
meta:
description: "Niche score 38/100 · $9K/yr market · 50K searches/yr · $9.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $9K/yr market · 50K searches/yr · $9.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sugar Skull Earrings — $9K/yr Amazon US Niche (2026) - Flapen"
---
# **sugar skull earrings**
**Skip it**
A small market ($9K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 57Conversion 24Competition 53Returns 12Price range 61Avg price 28Brand share 54Review moat 72Quality gap 43
**Review moat**
**Good****627.06**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$5.59–$29.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+31.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.38**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****8.8%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$9K**
$9K/yr · 50K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, sugar skull earrings is a $9K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sugar skull earrings market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$14K–$19K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#7,802**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **17.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 100%
**Open market**
**22%**
- BONSNY43% - NEWEI11% - iWenSheng7% - Betsey Johnson6% - BCQJNB6% - BriLove5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +31.7% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 40.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/sugar-skull-earrings/trend)
## **Top sugar skull earrings search terms**
- **day of the dead earrings**13K/yr+14.5%1.3% conv. - **day of the dead jewelry**10K/yr+52.8%0.0% conv. - **dia de los muertos earrings**13K/yr+12.0%1.1% conv. - **day of the dead earrings for women**10K/yr+54.9%1.1% conv. - **dia de los muertos earrings for women**5K/yr+140.0%1.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/sugar-skull-earrings/search-terms)
## **Top sugar skull earrings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$90820%$2K30%$3K40%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bonsny Acrylic Drop Dangle Halloween Floral Skeleton Skull Earrings Punk Jewelry For Women Gift**BONSNY**$6.49**4.4★366 rev](https://www.amazon.com/dp/B07WHD8B88) [2**Bonsny Acrylic Drop Dangle Halloween Rose Flower Skeleton Skull Earrings Punk Jewelry For Women Gift**BONSNY**$5.95**4.4★366 rev](https://www.amazon.com/dp/B07WJHJRJ4) [3**iWenSheng Halloween Costumes Jewelry for Women - Steampunk Black Lace Choker Necklace Gothic Jewelry Accessories Vampire Choker Necklace Costume for Teen Girls**iWenSheng**$7.13**4.3★1,610 rev](https://www.amazon.com/dp/B07HCWQD34) [4**Betsey Johnson Rose Dangle Earrings**Betsey Johnson**$29.54**4.5★3,545 rev](https://www.amazon.com/dp/B01IR8QGK4) [5**NEWEI Cute Halloween Sugar Skull Earrings Dangle Acrylic Skull Decor Gifts for Women Festival Charms (Purple)**NEWEI**$5.59**4.6★777 rev](https://www.amazon.com/dp/B07DNGGWKS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEWEI Acrylic Horror Day of the Dead Creepy Doll Dangle Earrings Halloween Gifts for Women Spooky Mexican Voodoo Dolls Quirky Halloween Costume Jewelry Accessories (Blue)**NEWEI**$6.71**3 rev11mo ago](https://www.amazon.com/dp/B0FMNWDCV1) [**AUGSUN 8 Pairs Day of the Dead Earrings for Women Skull Acrylic Jewelry**AUGSUN**$9.16**737 rev11mo ago](https://www.amazon.com/dp/B0FLPQR6B5) [**Artlunar Halloween Earring for Women Funny Skeleton Rose Handmade Tassel Earrings Party Festival Jewelry Gift Fashion Accessories (Orange)**Artlunar**$8.41**48 rev1y ago](https://www.amazon.com/dp/B0FGCZLYVP) [**Y1tvei Day of The Dead Glitter Acrylic Earrings - 9Pairs Cute Sugar Skull Wacky Wreath Skull Dangle Drop Sparkly Stud Earring Ear Decoration Jewelry Accessory Gift for Halloween Party Birthday Favors**Y1tvei**$11.29**185 rev1y ago](https://www.amazon.com/dp/B0FCRSVFPY) [**Skull Cherry Earrings Skull Tassels Halloween Earrings For Women Funky Spooky Quirky Earrings Halloween Jewelry(Purple)**Fuqimanman2020**$6.92**16 rev1y ago](https://www.amazon.com/dp/B0DG8J1Y7W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Artlunar Halloween Earring for Women Funny Skeleton Rose Handmade Tassel Earrings Party Festival Jewelry Gift Fashion Accessories (Orange)**Artlunar**$8.41**4.8★**▲ 455%**](https://www.amazon.com/dp/B0FGCZLYVP) [**Gothic Halloween Cameo Earrings Vintage Crystal Glass Witch/Raven/Bat/Tree Dangle Earring Punk Style Dark Earrings Goth Victorian Earring Halloween Jewelry for Women (Black Raven)**PINK TOWN**$6.68**4.5★**▲ 419%**](https://www.amazon.com/dp/B0DCNPRM71) [**Bonsny Acrylic Drop Dangle Halloween Skeleton Skull Earrings Punk Jewelry For Women Gift**BONSNY**$5.93**4.4★**▲ 400%**](https://www.amazon.com/dp/B07WG8S1Y9) [**Bonsny Acrylic Drop Dangle Halloween Skeleton Skull Flower Earrings Punk Jewelry For Women Gift**BONSNY**$5.92**4.4★**▲ 236%**](https://www.amazon.com/dp/B07WJHJQ2H) [**Bonsny Acrylic Drop Dangle Halloween Floral Skeleton Skull Earrings Punk Jewelry For Women Gift**BONSNY**$6.49**4.4★**▲ 235%**](https://www.amazon.com/dp/B07WHD8B88)
**~~View all trending →~~**
## **What buyers say about sugar skull earrings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“good value”*
**Color**15%
*“So pretty”*
**Quality-Overall**9%
*“Good quality”*
**Size-Overall**9%
*“perfect size”*
**Advertised Vs Actual Product**9%
*“Just as in the picture”*
**Shape/Style**8%
*“Just what you would expect from the style of Betsey Johnson”*
**Comfort-Overall**5%
*“super comfortable - I forgot I was wearing them”*
**Design-Overall**5%
*“Really cute looking design though”*
**Durability**5%
*“I've never had anything fall apart in roughly 15 years”*
**Locking Mechanism**3%
*“Seem to stay in place and secure”*
### **What buyers complain about **
**Value For Money**13%
*“Everything is rather pricey”*
**Precious Gemstone**13%
*“Do wish the gems were a bit more sparkly”*
**Quality-Overall**13%
*“it looks really cheap”*
**Durability**8%
*“they fall out easily”*
### **Top return reasons **
**Size-Overall**41%
**Color**13%
**Weight Heavy**13%
**Advertised Vs Actual Product**7%
**Quality-Overall**6%
**Functionality-Overall**3%
**Neck Fit**3%
**Precious Gemstone**3%
**Shape/Style**3%
**Chest Fit**2%
## **Common questions**
- **Is sugar skull earrings profitable to sell on Amazon United States?**
- The niche generates $9K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +31.7%. Flapen's verdict: Skip it (38/100).
- **How competitive is the sugar skull earrings niche?**
- 13 brands and 17 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in sugar skull earrings?**
- Top complaints mined from reviews: Value For Money, Precious Gemstone, Quality-Overall. The return rate is 8.8% — above our launch gate.
- **When does demand for sugar skull earrings peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 40.6× the quietest.
- **What does it cost to enter the sugar skull earrings niche?**
- Listings span $5.59–$29.54; the average listing price is $9.38 (sweet spot $15–$100). The average incumbent carries 627 reviews — the moat a new listing must climb.
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