---
title: "Subway Surfers Costume — $25K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/subway-surfers-costume"
last_updated: "2026-08-10T08:21:29.164Z"
locale: en
meta:
description: "Niche score 31/100 · $25K/yr market · 170K searches/yr · $21.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $25K/yr market · 170K searches/yr · $21.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Subway Surfers Costume — $25K/yr Amazon US Niche (2026) - Flapen"
---
# **subway surfers costume**
**Skip it**
Soft demand (-44.3% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 3Conversion 9Competition 44Returns 8Price range 80Avg price 92Brand share 79Review moat 59Quality gap 24
**Avg price**
**Great****$21.67**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.21–$51.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****1,124.46**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.8%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$25K**
$25K/yr · 170K searches
**Growth**
**Bad****-44.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, subway surfers costume is a $25K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 31/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **subway surfers costume market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$65K–$87K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#8,760**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **46%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**56%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 96%
**Open market**
**36%**
- SockFrenzy13% - Ginsiom12% - TYONMUJO12% - Mepase11% - Maiteenly8% - Vikidoky8%
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — -44.3% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 207.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/subway-surfers-costume/trend)
## **Top subway surfers costume search terms**
- **subway surfers costume**131K/yr-30.6%0.8% conv. - **subway surfer costume**25K/yr-68.0%0.3% conv. - **jake subway surfers costume**7K/yr+12.0%2.7% conv. - **jake from subway surfers costume**2K/yr-22.8%0.0% conv. - **subway surfers costume jake**4K/yr-42.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/subway-surfers-costume/search-terms)
## **Top subway surfers costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$3K16%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SockFrenzy Red and White Baseball Caps Summer Breathable Mesh Snapback Unisex Running Trucker Hat**SockFrenzy**$22.83**4.3★46 rev](https://www.amazon.com/dp/B0FJQ4GVR1) [2**Ginsiom Mens Denim Vest Sleeveless Jacket Slim Fit Vintage distressed Casual Ripped Summer Jean Vest for Men**Ginsiom**$28.17**4.5★1,055 rev](https://www.amazon.com/dp/B09MVZHJGB) [3**Unisex Adult Knit Beanie for Men Women Warm Snug Hat Cap Red**TYONMUJO**$7.42**4.4★3,009 rev](https://www.amazon.com/dp/B08H5C4WFK) [4**Mens Denim Jacket White Zip-up Hoodie Cap Subway Jake 3PCs Outfit Halloween Cosplay Costume Set (XX-Large)**Vikidoky**$51.89**4.5★8 rev](https://www.amazon.com/dp/B0FRS1SGSF) [5**Lifeguard - Red Adult Lifeguarding Uniform Costume Unisex Tank Top Men Women - XL**Ann Arbor T-shirt Co.**$18.42**4.5★1,247 rev](https://www.amazon.com/dp/B00G9795FO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NFAUEIK 80s Tracksuit for Men 90s Hip Hop Outfi Retro Rapper Windbreaker Costume for Disco Party. (Yellow XL)**NFAUEIK**$31.83**22 rev7mo ago](https://www.amazon.com/dp/B0G4D6PWW6) [**Mens Denim Jacket White Zip-up Hoodie Cap Subway Jake 3PCs Outfit Halloween Cosplay Costume Set (XX-Large)**Vikidoky**$51.89**8 rev9mo ago](https://www.amazon.com/dp/B0FRS1SGSF) [**SockFrenzy Red and White Baseball Caps Summer Breathable Mesh Snapback Unisex Running Trucker Hat**SockFrenzy**$22.83**46 rev11mo ago](https://www.amazon.com/dp/B0FJQ4GVR1) [**Simlakey 7 Pcs Halloween Subway Couple Costume Accessories Red Beanie Cap Trucker Hat Belt Square Eyeglasses for Men Women Halloween Street Runner Cosplay Party**Simlakey**$25.03**5 rev1y ago](https://www.amazon.com/dp/B0FH21DXWX) [**Mepase 2 Pcs Halloween Costume Accessories Include Red White Two Tone Hat and Mens Denim Vest Sleeveless Jacket Vintage Casual Summer Jean Vest for Halloween Party**Mepase**$23.05**7 rev1y ago](https://www.amazon.com/dp/B0FGXS7CLC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NFAUEIK 80s Tracksuit for Men 90s Hip Hop Outfi Retro Rapper Windbreaker Costume for Disco Party. (Yellow XL)**NFAUEIK**$31.83**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0G4D6PWW6) [**UOUA 80s Outfit for Men 90s Tracksuit Costume for Halloween 70s Windbreaker Jacket Track Suit 2 Piece Hip Hop Set PurpleBlack M**UOUA**$41.37**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FDG13V4S) [**Lifeguard - Red Adult Lifeguarding Uniform Costume Unisex Tank Top Men Women - XL**Ann Arbor T-shirt Co.**$18.42**4.5★**▲ 1000%**](https://www.amazon.com/dp/B00G9795FO) [**Lifeguard - Red Adult Lifeguarding Uniform Costume Unisex Tank Top Men Women - L**Ann Arbor T-shirt Co.**$18.43**4.5★**▲ 1000%**](https://www.amazon.com/dp/B00G9795IQ) [**UOUA 80s Outfit for Men 90s Tracksuit Costume for Halloween 70s Windbreaker Jacket Track Suit 2 Piece Hip Hop Set BlackPrint 3XL**UOUA**$39.48**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0DCDWYQTF)
**~~View all trending →~~**
## **What buyers say about subway surfers costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**35%
*“Fit is good”*
**Quality-Overall**19%
*“Great quality”*
**Value For Money**9%
*“And way cheaper than buying the jacket separately”*
**Material Quality**8%
*“Really nice material”*
**Shape/Style**6%
*“Love the nerdie style”*
**Color**5%
*“color spot on”*
**Advertised Vs Actual Product**5%
*“True to image”*
**Thickness**3%
*“Thick material”*
**Product Condition**3%
*“New vest great”*
**Warmth**1%
*“Soft and warm”*
### **What buyers complain about **
**Size-Overall**33%
*“very small almost sized for a child”*
**Quality-Overall**33%
*“the quality is just bad”*
**Thickness**17%
*“Thicker material than I thought”*
### **Top return reasons **
**Size-Overall**58%
**Chest Fit**7%
**Length**7%
**Shape/Style**4%
**Color**3%
**Waist Fit**3%
**Advertised Vs Actual Product**3%
**Value For Money**2%
**Shoulder Fit**2%
**Width**2%
## **Common questions**
- **Is subway surfers costume profitable to sell on Amazon United States?**
- The niche generates $25K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -44.3%. Flapen's verdict: Skip it (31/100).
- **How competitive is the subway surfers costume niche?**
- 19 brands and 40 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in subway surfers costume?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 9.8% — above our launch gate.
- **When does demand for subway surfers costume peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 207.6× the quietest.
- **What does it cost to enter the subway surfers costume niche?**
- Listings span $6.21–$51.89; the average listing price is $21.67 (sweet spot $15–$100). The average incumbent carries 1,124 reviews — the moat a new listing must climb.
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