---
title: "Strawberry Dress — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/strawberry-dress"
last_updated: "2026-08-10T08:15:39.537Z"
locale: en
meta:
description: "Niche score 49/100 · $60K/yr market · 610K searches/yr · $35.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $60K/yr market · 610K searches/yr · $35.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Strawberry Dress — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **strawberry dress**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 15Growth 61Conversion 3Competition 88Returns 18Price range 22Avg price 95Brand share 84Review moat 66Quality gap 47
**Avg price**
**Incredible****$35.11**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Brand share**
**Great****51%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****840.87**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+37.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$8.50–$395.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****7.0%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$60K**
$60K/yr · 610K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, strawberry dress is a $60K/yr Amazon United States market (610K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 49/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **strawberry dress market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$70K–$88K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#7,704**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **89%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**50 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**51%**
Top 20: 81%
**Top-5 click share**
**27%**
Top 20: 57%
**Open market**
**46%**
- CIDER17% - Belle Poque15% - CRIPOM8% - Frodete7% - Topdress4% - FANM MON3%
## **Demand & seasonality**
Weekly Amazon search volume, last 56 weeks — +37.4% search growth over the last 90 days.
20K15KSpike '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/strawberry-dress/trend)
## **Top strawberry dress search terms**
- **strawberry dress**195K/yr+39.0%0.1% conv. - **strawberry dress woman**101K/yr+44.6%0.2% conv. - **strawberry dress women**42K/yr+74.4%0.1% conv. - **strawberry shortcake dress**63K/yr-3.8%0.1% conv. - **strawberry dress girls**31K/yr+29.2%0.2% conv. - **womens strawberry dress**26K/yr+64.9%0.1% conv. - **strawberry dress toddler**18K/yr+26.4%0.2% conv. - **plus size strawberry dress**14K/yr+48.6%0.1% conv. - **girls strawberry dress**14K/yr+45.8%0.4% conv. - **strawberry dress for women**11K/yr+59.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/strawberry-dress/search-terms)
## **Top strawberry dress products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$5K12%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRIPOM Strawberry Moomoo Cute Moo Moos for Women Plus Size House Dresses for Women with Pockets Plus Size Maternity Dresses Mumu Nightgown Strawberry Fit S-5XL**CRIPOM**$14.94**4.6★286 rev](https://www.amazon.com/dp/B0DR1S51F4) [2**CIDER Womens Strawberry Floral Maxi Dress Sleeveless Square Neck Flowy Milkmaid Dress Cottage Core Trendy Summer Outfits**CIDER**$39.32**4.6★53 rev](https://www.amazon.com/dp/B0FHPZ5F8W) [3**CIDER Womens Strawberry Floral Maxi Dress Sleeveless Square Neck Flowy Milkmaid Dress Cottage Core Trendy Summer Outfits**CIDER**$39.14**4.6★53 rev](https://www.amazon.com/dp/B0FHPZ942X) [4**CIDER Womens Floral Mini Dress Fruit Sleeveless V Neck Lace Trim Sun Dress A Line Cute Summer Dresses Beach Vacation Outfits Multicolor**CIDER**$32.69**4.2★117 rev](https://www.amazon.com/dp/B0DX9YMQ7H) [5**Topdress Womens Vintage Polka Audrey Dress 1950s Halter Retro Cocktail Dress Strawberry M**Topdress**$34.79**4.4★17,386 rev](https://www.amazon.com/dp/B0D6V626PJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Belle Poque Strawberry Cherry Print 1950s Vintage Dress for Women Sleeveless Cocktail Party A-Line Summer Dress L**Belle Poque**$39.24**659 rev3mo ago](https://www.amazon.com/dp/B0GTKPTDWL) [**ALISISTER Toddler Spring Dress 4t 5t Sleeveless Girls Summer Dresses Size 4 5 Strawberries Summer Outfits Pink Bow Strawberries 4-5 Years**ALISISTER**$13.77**71 rev3mo ago](https://www.amazon.com/dp/B0G6L5H2C9) [**En Saison Womens Strawberry Kiss Bubble Hem Mini Dress White Red Multi L**En Saison**$137.85**0 rev4mo ago](https://www.amazon.com/dp/B0FZS25YLH) [**FANM MON Womens Cagla Dress Strawberry Fields S**FANM MON**$317.20**0 rev4mo ago](https://www.amazon.com/dp/B0FVQFD999) [**ZOELNIC Toddler Girl Dress Summer Little Girls Strap Sleeveless Beach Sundress Strawberry Kids Cotton Casual Dresses(Strawberry Pink 2-3T)**ZOELNIC**$19.31**47 rev5mo ago](https://www.amazon.com/dp/B0GJZLGS4L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Belle Poque Strawberry Cherry Print 1950s Vintage Dress for Women Sleeveless Cocktail Party A-Line Summer Dress L**Belle Poque**$39.24**4.4★**▲ 31%**](https://www.amazon.com/dp/B0GTKPTDWL) [**The Drop Womens Kimi Ruffled Shoulder Smocked Midi Dress Ginger Floral L**The Drop**$32.18**4.4★**▲ 31%**](https://www.amazon.com/dp/B09NKBG2WM) [**FANM MON Womens Cagla Dress Strawberry Fields S**FANM MON**$317.20**0.0★**▲ 31%**](https://www.amazon.com/dp/B0FVQFD999) [**En Saison Womens Strawberry Kiss Bubble Hem Mini Dress White Red Multi L**En Saison**$137.85**0.0★**▲ 30%**](https://www.amazon.com/dp/B0FZS25YLH) [**Mubineo Toddler Baby Girl Summer Clothes Cute Ruffle Shirt Tops Dress Shorts Outfits Set Fruit Blouse Princess Outfit (Red Strawberry 12-18 Months)**Mubineo**$13.65**4.7★**▲ 30%**](https://www.amazon.com/dp/B0GH1S9P7W)
**~~View all trending →~~**
## **What buyers say about strawberry dress**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**27%
*“Fit like a glove”*
**Comfort-Overall**10%
*“They are so comfortable”*
**Quality-Overall**9%
*“Beautifully made”*
**Material Quality**6%
*“The material feels comfortable and well made, which is important for little ones”*
**Color**5%
*“Color is cute”*
**Soft Feel**4%
*“It's soft and a little stretch”*
**Shape/Style**4%
*“Adorable and Flattering”*
**Value For Money**3%
*“a great bargain”*
**Stretchability/Expandability/Elasticity**2%
*“The fabric feels soft and stretchy, and the dress has enough structure to hold its shape without feeling stiff or fussy”*
**Print Quality**2%
*“The print and colors are so cute”*
### **What buyers complain about **
**Size-Overall**27%
*“This shirt runs small”*
**Material Quality**10%
*“material looks a little cheap”*
**Quality-Overall**7%
*“Looks and feels cheap”*
**Chest Fit**4%
*“the bust was definitely not designed for a plus sized person”*
**Advertised Vs Actual Product**3%
*“The picture doesn't do it justice”*
**Comfort-Overall**3%
*“Uncomfortable”*
**Breathability**3%
*“Material is that odd poly, not breathable”*
**Thickness**2%
*“The fabric is thicker than I expected”*
**Print Quality**2%
*“Cheap print”*
**Thin**2%
*“material is somewhat thin”*
### **Top return reasons **
**Size-Overall**40%
**Chest Fit**13%
**Material Quality**9%
**Waist Fit**6%
**Length**6%
**Shoulder Fit**4%
**Color**3%
**Shape/Style**3%
**Thin**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is strawberry dress profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 87 tracked products. 7 of 34 products launched in the last 360 days are still selling. 90-day search growth is +37.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the strawberry dress niche?**
- 50 brands and 51 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 51% of demand.
- **What do buyers complain about in strawberry dress?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 7.0% — above our launch gate.
- **When does demand for strawberry dress peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 5.4× the quietest.
- **What does it cost to enter the strawberry dress niche?**
- Listings span $8.50–$395.60; the average listing price is $35.11 (sweet spot $15–$100). The average incumbent carries 841 reviews — the moat a new listing must climb.
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