---
title: "straw hats for men — $831K/yr Amazon United States Niche, Score 70/100 - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/straw-hats-for-men"
last_updated: "2026-07-20T16:57:06.563Z"
locale: en
meta:
description: "straw hats for men shows demand growing +169.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "straw hats for men shows demand growing +169.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "straw hats for men — $831K/yr Amazon United States Niche, Score 70/100 - Flapen"
---
# **straw hats for men**
**Worth a look**
Shows demand growing +169.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 74Growth 97Conversion 17Competition 96Returns 29Price range 35Avg price 95Brand share 90Review moat 49Quality gap 76
**Growth**
**Incredible****+169.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$35.01**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$831K**
$831K/yr · 1.8M searches
**Review moat**
**Okay****1,613.18**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$8.62–$252.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****5.5%**
return rate — above 6% kills the launch gate
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, straw hats for men is a $831K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 70/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$700K–$875K**
- units × avg price
- **Launch success**
- **88%**
- 23 of 26 new (360d)
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#419**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **85%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **166 days**
## **Competition**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**55 **▲rising
**Sellers**
**70**
**Top-5 brand share**
**45%**
Top 20: 81%
**Top-5 click share**
**16%**
Top 20: 46%
**Open market**
**51%**
- Quiksilver16% - Hurley8% - Palmyth7% - S A6% - FURTALK6% - grinderPUNCH5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +169.0% search growth over the last 90 days.
90K70KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 10.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/straw-hats-for-men/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$17K4%$33K6%$50K8%$66K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 116 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hurley Mens Straw Hat - Channel Islands Lifeguard Straw Sun Hat Gym Red**Hurley**$27.52**4.5★582 rev](https://www.amazon.com/dp/B08X2H7HVM) [2**Palmyth Straw Hat for Men & Women Sun Hats Lifeguard Beach Fishing Hat Wide Brim UPF 50+ Sun Protection Fish Flag**Palmyth**$38.78**4.4★124 rev](https://www.amazon.com/dp/B0DS8Y6WQ9) [3**Quiksilver Mens Wide Brim Outdoor Lifeguard Straw Sun Hat Sea Spray XX-Large**Quiksilver**$30.57**4.2★180 rev](https://www.amazon.com/dp/B0F6M3V5G5) [4**grinderPUNCH Lifeguard Hat Mens Straw Sun Hat for Beach Outdoor and Travel | UPF 50+ Sun Protection | Wide Brim Straw Beach Hat | Classic Sun Hat for Men and Women (Flamingo Palm)**grinderPUNCH**$44.79**4.4★234 rev](https://www.amazon.com/dp/B0FP32RR7R) [5**FURTALK Sun Hat Wide Brim Straw Fedora Panama Beach for Men Women**FURTALK**$24.49**4.6★6,572 rev](https://www.amazon.com/dp/B0CQ2J46M7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Senker Fashion Sun Hats for Women UV Protection Handmade Wide Brim Packable Straw Bucket Hat for Beach Summer Vacation Travel Khaki**Senker Fashion**$16.45**39 rev2mo ago](https://www.amazon.com/dp/B0FZTFWYYJ) [**Palmyth Straw Hat for Men & Women Sun Hats Beach Hat Fishing Hat Wide Brim UPF 50+ Sun Protection**Palmyth**$36.96**124 rev3mo ago](https://www.amazon.com/dp/B0GWCLNLFQ) [**Palmyth Straw Hat for Men & Women Sun Hats Beach Hat Fishing Hat Wide Brim UPF 50+ Sun Protection**Palmyth**$42.58**124 rev3mo ago](https://www.amazon.com/dp/B0GWD7K1J8) [**KORADI Women Raffia Beach Hat Natural Raffia Straw Bucket Hat Handwoven Foldable Sun Hats Wide Brim Summer Travel Cap**KORADI**$36.58**13 rev3mo ago](https://www.amazon.com/dp/B0GT19B14D) [**Palmyth Straw Hat for Men & Women Sun Hats Beach Hat Fishing Hat Wide Brim UPF 50+ Sun Protection StarStripe**Palmyth**$44.78**124 rev4mo ago](https://www.amazon.com/dp/B0GS53V9QP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NESTANZA 3 Pack Straw Hats for Men Lifeguard Straw Hat Wide Brim Sun Hat for Men American Flag Undervisor Natural Rush Straw Adjustable Chin Strap**NESTANZA**$53.41**4.7★**▲ 30%**](https://www.amazon.com/dp/B0GMD3RTPC) [**Palmyth Straw Hat for Men & Women Sun Hats Beach Hat Fishing Hat Wide Brim UPF 50+ Sun Protection**Palmyth**$42.58**4.4★**▲ 28%**](https://www.amazon.com/dp/B0GWD7K1J8) [**Palmyth Straw Hat for Men & Women Sun Hats Beach Hat Fishing Hat Wide Brim UPF 50+ Sun Protection**Palmyth**$36.96**4.4★**▲ 28%**](https://www.amazon.com/dp/B0GWCLNLFQ) [**Sun Hat for Women Beach Hat Straw Bucket Hat Summer UV Protection Packable Breathable Crochet Style**ZOORON**$10.55**3.7★**▲ 27%**](https://www.amazon.com/dp/B0GKNHM16K) [**NESTANZA 3 Pack Straw Hats for Men Lifeguard Straw Hat Wide Brim Sun Hat for Men Black White American Flag Undervisor Natural Seagrass Straw Adjustable Chin Strap**NESTANZA**$50.89**4.7★**▲ 27%**](https://www.amazon.com/dp/B0GMF597DB)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“fits good as i had hoped it would”*
**Quality-Overall**15%
*“Excellent product”*
**Value For Money**7%
*“Good deal”*
**Comfort-Overall**6%
*“Very comfortable”*
**Shape/Style**5%
*“style is good”*
**Advertised Vs Actual Product**5%
*“As described”*
**Weight Light**4%
*“Lightweight, UV nice, and really provides great sun protection”*
**Suitability Hot Weather**3%
*“allows for good airflow to help keep you cool in hot weather”*
**Material Quality**2%
*“the material is also quite comfortable”*
**Color**2%
*“Color is great”*
### **What buyers complain about **
**Size-Overall**29%
*“Extremely Large”*
**Quality-Overall**10%
*“Cheaply made”*
**Durability**7%
*“Fell apart”*
**Value For Money**5%
*“Over Priced”*
**Material Quality**4%
*“Cheap material”*
**Advertised Vs Actual Product**4%
*“does not look like the photo”*
**Shape/Style**4%
*“lost its shape”*
**Strength**3%
*“makes it feel flimsy”*
**Strap/String Quality**2%
*“sailing away with out a strap”*
**Smell**2%
*“the stink from it is unbearable though”*
### **Top return reasons **
**Size-Overall**66%
**Shape/Style**6%
**Advertised Vs Actual Product**4%
**Color**4%
**Material Quality**3%
**Quality-Overall**3%
**Width**2%
**Value For Money**1%
**Strength**1%
**Gap/Hole**1%
## **Common questions**
- **Is straw hats for men profitable to sell on Amazon United States?**
- The niche generates $831K/yr across 116 tracked products. 23 of 26 products launched in the last 360 days are still selling. 90-day search growth is +169.0%. Flapen's verdict: Worth a look (70/100).
- **How competitive is the straw hats for men niche?**
- 55 brands and 70 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in straw hats for men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.5%.
- **When does demand for straw hats for men peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 10.9× the quietest.
- **What does it cost to enter the straw hats for men niche?**
- Listings span $8.62–$252.33; the average listing price is $35.01 (sweet spot $15–$100). The average incumbent carries 1,613 reviews — the moat a new listing must climb.
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