---
title: "Straw Clutch — $353K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/straw-clutch"
last_updated: "2026-08-10T04:22:04.410Z"
locale: en
meta:
description: "Niche score 65/100 · $353K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $353K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Straw Clutch — $353K/yr Amazon US Niche (2026) - Flapen"
---
# **straw clutch**
**Worth a look**
Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 95Conversion 22Competition 93Returns 11Price range 41Avg price 95Brand share 96Review moat 70Quality gap 55
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Growth**
**Incredible****+114.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$32.54**
avg listing price — sweet spot $15–$100
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Review moat**
**Good****692.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$353K**
$353K/yr · 627K searches
**Price range**
**Okay****$9.23–$214.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****8.8%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, straw clutch is a $353K/yr Amazon United States market (627K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 65/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **straw clutch market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$260K–$325K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#237**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **99%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**56 **▼falling
**Sellers**
**99**
**Top-5 brand share**
**33%**
Top 20: 75%
**Top-5 click share**
**22%**
Top 20: 48%
**Open market**
**61%**
- CHUNLI9% - The Sak7% - Freie Liebe6% - COOKOOKY6% - XquiziFit6% - Kseymeir5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +114.4% search growth over the last 90 days.
30K20KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/straw-clutch/trend)
## **Top straw clutch search terms**
- **straw clutch**106K/yr+94.3%1.6% conv. - **summer clutch**78K/yr+225.0%0.9% conv. - **summer shoulder bag**37K/yr+158.2%0.3% conv. - **woven purses for women**62K/yr+28.9%0.3% conv. - **summer clutch purses for women**37K/yr+173.3%0.9% conv. - **summer crossbody purse**33K/yr+150.5%0.3% conv. - **summer pocketbooks for women**32K/yr+129.2%0.3% conv. - **summer purses for women clearance**34K/yr+109.1%0.3% conv. - **rattan clutch**36K/yr+74.6%1.5% conv. - **summer crossbody bags**22K/yr+254.3%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/straw-clutch/search-terms)
## **Top straw clutch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$7K4%$14K6%$21K8%$28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CHUNLI Chic Straw Clutch Purses for Women with Top Handle Summer Bag Ideal Vacation Handbags and Woven Boho Beach Bags**CHUNLI**$24.95**4.6★253 rev](https://www.amazon.com/dp/B0DZ5696RJ) [2**Emprier Straw Clutch Purses for Women Cloud Dumpling Pouch Straw Crossbody Shoulder Handbag Summer Beach Woven Bag**Emprier**$23.56**4.3★516 rev](https://www.amazon.com/dp/B0CRYWBBV2) [3**Top Handle Straw Clutch Handbags for Women Summer Shoulder Crossbody Bag Raffia Evening Bag Woven Clutch for Beach Travel Parties Khaki**Kseymeir**$23.03**4.6★631 rev](https://www.amazon.com/dp/B0D31R7F6F) [4**COOKOOKY Straw Clutch Handbag Summer Beach Straw Purse for Women woven Envelope Bag (Light brown bag)**COOKOOKY**$15.94**4.6★844 rev](https://www.amazon.com/dp/B09TXL9ZGZ) [5**Freie Liebe Straw Clutch Purses for Women Summer Beach Bags Envelope Woven Clutch Handbags**Freie Liebe**$17.66**4.4★2,264 rev](https://www.amazon.com/dp/B0922GNG5X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XquiziFit Straw Clutch Purses for Women Summer Beach Bag Woven Crossbody Bag Handbag Vacation Wicker Purse Light Yellow**XquiziFit**$17.67**20 rev4mo ago](https://www.amazon.com/dp/B0GT5CRXPL) [**Nexellent Beach Clutch Bag Straw Summer Clutch Purse for Women Handmade Woven Handbag with Detachable Gold Chain (Khaki)**Nexellent**$19.35**48 rev5mo ago](https://www.amazon.com/dp/B0GM6788B2) [**LUI SUI Straw Dumpling Clutch Bag Summer Beach Bag Woven Straw Tote Clutch Purse for Women Vacation Evening Bags**LUI SUI**$23.92**45 rev6mo ago](https://www.amazon.com/dp/B0GGGW1KZM) [**Zhoujazbb Women Beach Clutch Bag Woven Summer Purse Handbag Wedding Party Evening Shoulder Bag (Green)**Zhoujazbb**$26.91**7 rev6mo ago](https://www.amazon.com/dp/B0GK1GZMN3) [**KKXIU Summer Straw Beach Woven Shoulder Bag Vacation Clutch Purses for Women Hobo Tote Handbags (Beige1)**KKXIU**$27.46**2,038 rev11mo ago](https://www.amazon.com/dp/B0FNJP2WVK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**XquiziFit Straw Clutch Purses for Women Summer Beach Bag Woven Crossbody Bag Handbag Vacation Wicker Purse Light Yellow**XquiziFit**$17.67**4.2★**▲ 36%**](https://www.amazon.com/dp/B0GT5CRXPL) [**Novum Crafts Rattan Purse - Handmade Ata Straw Purse Wicker Woven Crossbody Bags - Cute Tan Brown Boho Beach Clutch and Handbags - Trendy Vacation Round Circle Square Summer Purses for Women 2025**Novum Crafts**$47.84**4.5★**▲ 36%**](https://www.amazon.com/dp/B0FC2VSVXZ) [**Zhoujazbb Women Beach Clutch Bag Woven Summer Purse Handbag Wedding Party Evening Shoulder Bag (Green)**Zhoujazbb**$26.91**5.0★**▲ 33%**](https://www.amazon.com/dp/B0GK1GZMN3) [**Nexellent Beach Clutch Bag Straw Summer Clutch Purse for Women Handmade Woven Handbag with Detachable Gold Chain (Khaki)**Nexellent**$19.35**4.9★**▲ 24%**](https://www.amazon.com/dp/B0GM6788B2) [**KKXIU Summer Straw Beach Woven Shoulder Bag Vacation Clutch Purses for Women Hobo Tote Handbags (Beige1)**KKXIU**$27.46**4.5★**▲ 23%**](https://www.amazon.com/dp/B0FNJP2WVK)
**~~View all trending →~~**
## **What buyers say about straw clutch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Perfect fit”*
**Quality-Overall**17%
*“Amazing quality”*
**Value For Money**7%
*“Excellent Value”*
**Color**6%
*“vibrant colors”*
**Weight Light**5%
*“This bag is lightweight”*
**Shape/Style**5%
*“Cute style”*
**Strap/String Quality**4%
*“Strap is perfect”*
**Advertised Vs Actual Product**4%
*“Exactly as described”*
**Design-Overall**3%
*“Very well constructed”*
**Pockets/Compartments**3%
*“Lots of pockets”*
### **What buyers complain about **
**Size-Overall**24%
*“But small”*
**Quality-Overall**7%
*“Cheaply made”*
**Strap/String Quality**7%
*“Broken strap”*
**Color**5%
*“Didnt care for the color”*
**Durability**4%
*“Coming apart”*
**Value For Money**4%
*“Not worth the price”*
**Zipper Quality**3%
*“Zipper hard to use”*
**Strength**2%
*“Very flimsy”*
**Ease Of Use**2%
*“difficult to open”*
**Material Quality**2%
*“the material wasn't for me”*
### **Top return reasons **
**Size-Overall**43%
**Color**9%
**Quality-Overall**9%
**Material Quality**8%
**Advertised Vs Actual Product**4%
**Strap/String Quality**4%
**Shape/Style**3%
**Zipper Quality**2%
**Length**2%
**Value For Money**2%
## **Common questions**
- **Is straw clutch profitable to sell on Amazon United States?**
- The niche generates $353K/yr across 93 tracked products. 18 of 24 products launched in the last 360 days are still selling. 90-day search growth is +114.4%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the straw clutch niche?**
- 56 brands and 99 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in straw clutch?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 8.8% — above our launch gate.
- **When does demand for straw clutch peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 8.3× the quietest.
- **What does it cost to enter the straw clutch niche?**
- Listings span $9.23–$214.64; the average listing price is $32.54 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.
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