---
title: "Strapless Tankini Top — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/strapless-tankini-top"
last_updated: "2026-08-10T00:46:12.287Z"
locale: en
meta:
description: "Niche score 46/100 · $23K/yr market · 74K searches/yr · $75.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $23K/yr market · 74K searches/yr · $75.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Strapless Tankini Top — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **strapless tankini top**
**Skip it**
High returns (17.7%) — this niche doesn't clear our bar today.
Market size 6Growth 93Conversion 5Competition 92Returns 0Price range 28Avg price 84Brand share 28Review moat 42Quality gap 62
**Growth**
**Great****+103.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Avg price**
**Great****$75.24**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,299.63**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$23.22–$294.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$23K**
$23K/yr · 74K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****17.7%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, strapless tankini top is a $23K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Mar–Apr–Jun–Jul. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **strapless tankini top market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$19K–$38K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#1,998**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**23%**
Top 20: 58%
**Open market**
**9%**
- Andie58% - La Blanca18% - CUPSHE5% - Eomenie4% - SUUKSESS3% - Good American2% - Open — no brand owns it (11 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +103.8% search growth over the last 90 days.
25K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, Jun, Jul · busiest ÷ quietest = 6.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/strapless-tankini-top/trend)
## **Top strapless tankini top search terms**
- **andie swim**35K/yr+233.4%0.3% conv. - **andie swimsuits for women**24K/yr+79.8%0.4% conv. - **andie**5K/yr+19.6%0.0% conv. - **andie swimwear**4K/yr-8.6%0.4% conv. - **andies swimwear**5K/yr-56.6%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/strapless-tankini-top/search-terms)
## **Top strapless tankini top products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4674%$9346%$1K8%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Andie Swim Womens Amalfi One Piece Swimsuit Compressive Bathing Suit Tummy Control Medium Coverage Regular Torso Fit - M/Black**Andie**$97.30**4.3★16 rev](https://www.amazon.com/dp/B0F7XCF5FN) [2**Andie Swim Womens Malibu One Piece Swimsuit Compressive Bathing Suit Medium Coverage Regular Torso Fit Ribbed Fabric - M/Black**Andie**$118.05**5.0★1 rev](https://www.amazon.com/dp/B0F7FYB528) [3**Andie Swim Womens Tulum One Piece Swimsuit Compressive Bathing Suit Tummy Control Cheeky Coverage Regular Torso Fit - XL/Black**Andie**$95.37**4.1★4 rev](https://www.amazon.com/dp/B0F817NDM3) [4**Andie Swim Womens Amalfi One Piece Swimsuit Compressive Bathing Suit Tummy Control Full Coverage Regular Torso Fit - S/Black**Andie**$102.18**0.0★0 rev](https://www.amazon.com/dp/B0F7XLV6NC) [5**La Blanca Womens One Piece Swimsuit Island Goddess Shirred Side Womens Bathing Suit Tangelo 12**La Blanca**$68.40**4.1★266 rev](https://www.amazon.com/dp/B0FLF4PN1J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ulla Johnson Womens Annine Maillot One Piece Jasper S**Ulla Johnson**$294.74**0 rev4mo ago](https://www.amazon.com/dp/B0G1QDVHRZ) [**EVOCRCO One Piece Swimsuit for Women Tummy Control Mesh Bathing Suits Sexy Push Up Swimsuits Slimming Square Neck Swimwear Brown**EVOCRCO**$34.95**110 rev7mo ago](https://www.amazon.com/dp/B0FMR741BN) [**Andie Swim Womens Malibu One Piece Swimsuit Compressive Bathing Suit Tummy Control Cheeky Coverage Regular Torso Fit - L/Black**Andie**$100.71**1 rev8mo ago](https://www.amazon.com/dp/B0FXYJV4N2) [**Andie Swim Womens Malibu One Piece Swimsuit Compressive Bathing Suit Tummy Control Cheeky Coverage Regular Torso Fit - M/Black**Andie**$96.55**1 rev8mo ago](https://www.amazon.com/dp/B0FXYJRLKT) [**La Blanca Womens One Piece Swimsuit Island Goddess Shirred Side Womens Bathing Suit Tangelo 12**La Blanca**$68.40**266 rev11mo ago](https://www.amazon.com/dp/B0FLF4PN1J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ulla Johnson Womens Annine Maillot One Piece Jasper S**Ulla Johnson**$294.74**0.0★**▲ 23%**](https://www.amazon.com/dp/B0G1QDVHRZ) [**Andie Swim Womens Malibu One Piece Swimsuit Compressive Bathing Suit Tummy Control Cheeky Coverage Regular Torso Fit - M/Black**Andie**$96.55**5.0★**▲ 22%**](https://www.amazon.com/dp/B0FXYJRLKT) [**Andie Swim Womens Amalfi One Piece Swimsuit Compressive Bathing Suit Tummy Control Medium Coverage Regular Torso Fit - M/Black**Andie**$97.30**4.3★**▲ 20%**](https://www.amazon.com/dp/B0F7XCF5FN) [**Limeeke Women One Piece Swimsuit Solid Ribbed Monokini Swimwear Scoop Neck Low Back Bathing Suit Dark Blue XXL**Limeeke**$31.53**4.0★**▲ 18%**](https://www.amazon.com/dp/B0CXDNHSSM) [**CUPSHE Womens One Piece Swimsuit Bathing Suit V Neck Ruched Adjustable Straps Spaghetti M**CUPSHE**$37.49**4.4★**▲ 18%**](https://www.amazon.com/dp/B0FKGFVS37)
**~~View all trending →~~**
## **What buyers say about strapless tankini top**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**35%
*“It's fits comfortable”*
**Comfort-Overall**12%
*“Super comfortable”*
**Shape/Style**11%
*“Flattering”*
**Material Quality**8%
*“Material is comfortable, durable, long lasting and is well worth the money”*
**Quality-Overall**6%
*“Good quality”*
**Color**5%
*“Color was accurate”*
**Design-Overall**3%
*“The color and design is beautiful”*
**Chest Fit**2%
*“Supportive in the chest”*
**Soft Feel**2%
*“Its soft and flexible”*
**Strap/String Quality**2%
*“The adjustable straps are awesome”*
### **What buyers complain about **
**Size-Overall**29%
*“Too long”*
**Color**5%
*“The color looked more purple”*
**Product Condition**4%
*“I find it disgusting to receive a new clothing item in this condition”*
**Quality-Overall**4%
*“bathing suits such a poor quality”*
**Advertised Vs Actual Product**3%
*“Medium has adjustable back straps not shown in product pics”*
**Smell**3%
*“Gross nasty coconut smell”*
**Strap/String Quality**3%
*“Super cute and true to size BUT the back strapes cut in ALL the wrong places”*
**Shape/Style**2%
*“Unfortunately it is not as flattering as it could be since the sizing is off”*
**Hip Fit**2%
*“the bottom was to big on the hips”*
**Stretchability/Expandability/Elasticity**2%
*“I am very disappointed that the elastic at the legs is stretched out”*
### **Top return reasons **
**Size-Overall**53%
**Chest Fit**13%
**Length**8%
**Waist Fit**5%
**Shape/Style**5%
**Hip Fit**4%
**Color**3%
**Advertised Vs Actual Product**2%
**Material Quality**1%
**Thigh Fit**1%
## **Common questions**
- **Is strapless tankini top profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 89 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is +103.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the strapless tankini top niche?**
- 17 brands and 54 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in strapless tankini top?**
- Top complaints mined from reviews: Size-Overall, Color, Product Condition. The return rate is 17.7% — above our launch gate.
- **When does demand for strapless tankini top peak?**
- Demand peaks in Mar–Apr–Jun–Jul; the busiest month runs 6.9× the quietest.
- **What does it cost to enter the strapless tankini top niche?**
- Listings span $23.22–$294.74; the average listing price is $75.24 (sweet spot $15–$100). The average incumbent carries 2,300 reviews — the moat a new listing must climb.
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