---
title: "Stranger Things Hoodie — $188K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/stranger-things-hoodie"
last_updated: "2026-08-10T00:44:55.583Z"
locale: en
meta:
description: "Niche score 40/100 · $188K/yr market · 722K searches/yr · $35.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $188K/yr market · 722K searches/yr · $35.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stranger Things Hoodie — $188K/yr Amazon US Niche (2026) - Flapen"
---
# **stranger things hoodie**
**Skip it**
Soft demand (-83.4% this quarter) — this niche doesn't clear our bar today.
Market size 38Growth 0Conversion 9Competition 75Returns 22Price range 95Avg price 95Brand share 6Review moat 96Quality gap 52
**Review moat**
**Incredible****83.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$35.75**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$21.29–$48.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$188K**
$188K/yr · 722K searches
**Returns**
**Bad****5.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-83.4%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, stranger things hoodie is a $188K/yr Amazon United States market (722K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stranger things hoodie market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$286K–$358K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#30,922**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**7 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 84%
**Open market**
**1%**
- Netflix64% - Stranger Things22% - Bioworld7% - Maooye3% - Mad Engine1% - Toitaly1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -83.4% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 23.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/stranger-things-hoodie/trend)
## **Top stranger things hoodie search terms**
- **stranger things hoodie**260K/yr-82.1%0.7% conv. - **stranger things sweatshirt**149K/yr-82.0%0.8% conv. - **stranger things jacket**39K/yr-76.5%0.0% conv. - **stranger things sweater**50K/yr-82.5%0.1% conv. - **stranger things hoodie kids**29K/yr-86.0%0.5% conv. - **hoodie stranger things**42K/yr-88.2%0.6% conv. - **stranger things hoodies**35K/yr-83.1%0.4% conv. - **stranger things sweatshirt kids**12K/yr-83.9%0.6% conv. - **stranger things hoodie youth**9K/yr-82.6%0.8% conv. - **stranger things hoodie women**19K/yr-88.2%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/stranger-things-hoodie/search-terms)
## **Top stranger things hoodie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$38K30%$57K40%$75K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Netflix unisex child Stranger Things Stranger Fade Youth Pullover novelty hoodies Black X-Large US**Netflix**$37.93**4.0★88 rev](https://www.amazon.com/dp/B09Z3XVNLK) [2**Netflix unisex child Stranger Things Jank Drawing Youth Pullover novelty hoodies Black X-Large US**Netflix**$30.80**4.4★164 rev](https://www.amazon.com/dp/B09Z3C42WF) [3**Netflix Stranger Things Stranger Things Dice Badge Youth Pullover Hoodie Black Medium**Netflix**$29.33**4.1★48 rev](https://www.amazon.com/dp/B0B2QKV49D) [4**Netflix Unisex Child Stranger Things Jank Drawing Youth Pullover Hoodie Sweatshirt Navy Blue Heather Medium US**Netflix**$33.76**4.4★164 rev](https://www.amazon.com/dp/B09Z4236JL) [5**Netflix Stranger Things Jank Drawing Youth Pullover Hoodie Navy Blue Heather Small**Netflix**$30.86**4.4★164 rev](https://www.amazon.com/dp/B09Z39XRVW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Maooye Demogorgon Hooded Jumpsuit Long Sleeve Pajama 3D Hoody Onesie Loungewear Fuzzy Fall Winter Warm Thermal Fluffy Homewear Suit (US Alpha Small Regular Regular) Grey**Maooye**$29.92**110 rev7mo ago](https://www.amazon.com/dp/B0G6S1SJGT) [**Maooye Demogorgon Hooded Jumpsuit Long Sleeve Pajama 3D Hoody Onesie Loungewear Fuzzy Fall Winter Warm Thermal Fluffy Homewear Suit (US Alpha X-Large Regular Regular) Grey**Maooye**$29.65**110 rev7mo ago](https://www.amazon.com/dp/B0G6RSSG9B) [**Bioworld Stranger Things Classic Logo Hoodie - Sand Hooded Sweatshirt-XXL**Bioworld**$35.27**28 rev8mo ago](https://www.amazon.com/dp/B0FZXSRB6K) [**Stranger Things Mens Varsity Zip Up Bomber Jacket Black X-Large**Stranger Things**$42.17**13 rev8mo ago](https://www.amazon.com/dp/B0G4N9M8VK) [**Bioworld Stranger Things Vecna CC TV Oversized Print on Mens Black Mineral Wash Sweatshirt -Xl**Bioworld**$21.29**24 rev9mo ago](https://www.amazon.com/dp/B0FVHL5T3X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Netflix Unisex Child Stranger Things Jank Drawing Youth Pullover Hoodie Sweatshirt Navy Blue Heather Medium US**Netflix**$33.76**4.4★**▲ 549%**](https://www.amazon.com/dp/B09Z4236JL) [**Netflix Unisex Child Stranger Things Hellfire Cut Youth Pullover Hoodie Sweatshirt Black Large US**Netflix**$30.08**4.3★**▲ 419%**](https://www.amazon.com/dp/B0BFG61BMX) [**Maooye Demogorgon Hooded Jumpsuit Long Sleeve Pajama 3D Hoody Onesie Loungewear Fuzzy Fall Winter Warm Thermal Fluffy Homewear Suit (US Alpha X-Large Regular Regular) Grey**Maooye**$29.65**4.5★**▲ 386%**](https://www.amazon.com/dp/B0G6RSSG9B) [**Netflix Stranger Things Stranger Things Dice Badge Youth Pullover Hoodie Black Medium**Netflix**$29.33**4.1★**▲ 338%**](https://www.amazon.com/dp/B0B2QKV49D) [**Stranger Things Mens Varsity Zip Up Bomber Jacket Black X-Large**Stranger Things**$42.17**3.9★**▲ 300%**](https://www.amazon.com/dp/B0G4N9M8VK)
**~~View all trending →~~**
## **What buyers say about stranger things hoodie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Good quality and arrived on time”*
**Size-Overall**13%
*“fits well”*
**Soft Feel**13%
*“Stayed soft too i Loved it”*
**Gifting Purpose**7%
*“Good gift”*
**Comfort-Overall**5%
*“so comfy”*
**Warmth**5%
*“Soft and warm”*
**Material Quality**4%
*“Material is very comfortable”*
**Value For Money**4%
*“Decent Buy”*
**Advertised Vs Actual Product**3%
*“As described”*
**Color**2%
*“I love that the color doesnt fade”*
### **What buyers complain about **
**Size-Overall**50%
*“EXTREMELY SMALL SIZE”*
**Quality-Overall**9%
*“For the price paid it was a poorly made product”*
**Advertised Vs Actual Product**5%
*“False advertising”*
**Durability**3%
*“Does not last”*
**Thin**3%
*“thin fabric”*
**Print Quality**2%
*“The print on the front of the hoodie was blurry”*
**Thickness**2%
*“it is very thin”*
**Material Quality**2%
*“the inside is more like a flannel material”*
**Hard Feel**1%
*“the inside is not soft at all”*
**Comfort-Overall**1%
*“also the texture is not so comfortable”*
### **Top return reasons **
**Size-Overall**83%
**Advertised Vs Actual Product**4%
**Chest Fit**2%
**Length**2%
**Waist Fit**1%
**Shoulder Fit**1%
**Print Quality**1%
**Quality-Overall**1%
**Sleeve Fit**1%
**Material Quality**1%
## **Common questions**
- **Is stranger things hoodie profitable to sell on Amazon United States?**
- The niche generates $188K/yr across 33 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -83.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the stranger things hoodie niche?**
- 7 brands and 11 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in stranger things hoodie?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 5.8% — above our launch gate.
- **When does demand for stranger things hoodie peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 23.2× the quietest.
- **What does it cost to enter the stranger things hoodie niche?**
- Listings span $21.29–$48.77; the average listing price is $35.75 (sweet spot $15–$100). The average incumbent carries 84 reviews — the moat a new listing must climb.
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