---
title: "Stranger Things Costume — $299K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/stranger-things-costume"
last_updated: "2026-08-10T05:34:12.179Z"
locale: en
meta:
description: "Niche score 48/100 · $299K/yr market · 1.2M searches/yr · $26.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $299K/yr market · 1.2M searches/yr · $26.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stranger Things Costume — $299K/yr Amazon US Niche (2026) - Flapen"
---
# **stranger things costume**
**Skip it**
Soft demand (-71.8% this quarter) — this niche doesn't clear our bar today.
Market size 51Growth 0Conversion 12Competition 80Returns 56Price range 81Avg price 95Brand share 42Review moat 66Quality gap 50
**Avg price**
**Incredible****$26.59**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.99–$59.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Review moat**
**Good****854.55**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$299K**
$299K/yr · 1.2M searches
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-71.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stranger things costume is a $299K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stranger things costume market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$399K–$532K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#24,888**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **78%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**80%**
Top 20: 98%
**Top-5 click share**
**35%**
Top 20: 72%
**Open market**
**18%**
- Stranger Things64% - Mad Engine6% - UOUA5% - JZHJMYXDZ2% - Leotruny2% - ANIUNITUME2% - Open — no brand owns it (17 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -71.8% search growth over the last 90 days.
40K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 7.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/stranger-things-costume/trend)
## **Top stranger things costume search terms**
- **stranger things costume**282K/yr-61.2%0.1% conv. - **hellfire club shirt**284K/yr-78.8%1.8% conv. - **hellfire**55K/yr-60.2%0.1% conv. - **hellfire club**135K/yr-76.3%0.4% conv. - **hellfire shirt**41K/yr-62.5%1.5% conv. - **stranger things costumes**41K/yr-54.3%0.1% conv. - **hell fire club shirt**66K/yr-81.0%1.9% conv. - **hellfire club shirt kids**43K/yr-84.6%2.0% conv. - **hell fire**13K/yr-53.0%0.0% conv. - **eleven stranger things costume**17K/yr-44.8%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/stranger-things-costume/search-terms)
## **Top stranger things costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9K6%$18K9%$27K12%$36K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stranger Things Hellfire Club Kids Raglan T-Shirt Officially Licensed Youth Baseball Tee Inspired by Hawkins D&D Club Small White**Stranger Things**$34.45**4.9★21 rev](https://www.amazon.com/dp/B0G9BH25R8) [2**Mens Stranger Things Hellfire Club Costume Baseball Tee - White/Black - Large**Stranger Things**$18.22**4.6★3,943 rev](https://www.amazon.com/dp/B0B5BBDT7D) [3**Mens Stranger Things Hellfire Club Costume Baseball Tee - White/Black - X Large**Stranger Things**$18.48**4.6★3,943 rev](https://www.amazon.com/dp/B0B5BCM1KS) [4**Mens Stranger Things Hellfire Club Costume Baseball Tee - White/Black - Small**Stranger Things**$20.95**4.6★3,943 rev](https://www.amazon.com/dp/B0B5B9C3DQ) [5**Stranger Things Hellfire Club Long Sleeve Raglan Adult Baseball Retro 80s T-Shirt(XL Black)**Mad Engine**$29.83**5.0★2 rev](https://www.amazon.com/dp/B0GVL61H3Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Stranger Things Hellfire Club Long Sleeve Raglan Adult Baseball Retro 80s T-Shirt(XL Black)**Mad Engine**$29.83**2 rev3mo ago](https://www.amazon.com/dp/B0GVL61H3Z) [**99TIMORO Stranger Demonic Mens Hawaiian Shirts Button Down Short Sleeve**99TIMORO**$31.56**155 rev5mo ago](https://www.amazon.com/dp/B0GKFTSV3F) [**unicorn warrior Unisex Adults Demogorgon Onesie Pajamas Hooded Jumpsuit Costume Loungewear Black**unicorn warrior**$29.06**122 rev6mo ago](https://www.amazon.com/dp/B0GHC4L6QZ) [**Strange Cosplay Eleven Costume Strange Eleven Jacket Pants Shirt Top Scarf Adults Womens Halloween Outfits**ulesoke**$59.05**0 rev6mo ago](https://www.amazon.com/dp/B0GGB78SNK) [**JZHJMYXDZ Demogorgon Onesie for Unisex Warm Women and Men Long Sleeve PajamasHooded Jumpsuit Costume for Fall Winter Home Party Black**JZHJMYXDZ**$25.53**18 rev6mo ago](https://www.amazon.com/dp/B0GFDPQX6D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**unicorn warrior Unisex Adults Demogorgon Onesie Pajamas Hooded Jumpsuit Costume Loungewear Black**unicorn warrior**$29.06**4.6★**▲ 473%**](https://www.amazon.com/dp/B0GHC4L6QZ) [**Strange Cosplay Eleven Costume Strange Eleven Jacket Pants Shirt Top Scarf Adults Womens Halloween Outfits**ulesoke**$59.05**0.0★**▲ 470%**](https://www.amazon.com/dp/B0GGB78SNK) [**99TIMORO Stranger Demonic Mens Hawaiian Shirts Button Down Short Sleeve**99TIMORO**$31.56**4.7★**▲ 462%**](https://www.amazon.com/dp/B0GKFTSV3F) [**Stranger Things Hellfire Club Long Sleeve Raglan Adult Baseball Retro 80s T-Shirt(XL Black)**Mad Engine**$29.83**5.0★**▲ 460%**](https://www.amazon.com/dp/B0GVL61H3Z) [**UOUA 80s Outfit Women 90s Jumpsuit Costume One-Piece Workout Track Suit Party Retro Clothing Black Print S**UOUA**$31.75**4.4★**▲ 437%**](https://www.amazon.com/dp/B0DM1LXPY7)
**~~View all trending →~~**
## **What buyers say about stranger things costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“True to size”*
**Quality-Overall**21%
*“Good quality shirt”*
**Advertised Vs Actual Product**7%
*“Exactly like the show”*
**Gifting Purpose**7%
*“Cool gift”*
**Comfort-Overall**5%
*“It was very comfortable”*
**Fun/Entertainment Experience**4%
*“Awesome game”*
**Value For Money**4%
*“Decent Buy”*
**Material Quality**3%
*“Material is standard”*
**Soft Feel**3%
*“So soft and easy to throw in the wash”*
**Suitability Beginner**3%
*“Very beginner friendly”*
### **What buyers complain about **
**Size-Overall**26%
*“Weird Fit”*
**Quality-Overall**11%
*“Horrible quality shirt”*
**Zipper Quality**5%
*“Cheap zipper”*
**Thickness**5%
*“a bit thin”*
**Material Quality**5%
*“Shirt material isn't great”*
**Hard Feel**5%
*“they said it was soft”*
**Color**4%
*“the white part of the shirt turned a disgusting brown color”*
**Design-Overall**3%
*“Shirt came with the design already peeling off”*
**Value For Money**2%
*“It was kind of expensive”*
**Advertised Vs Actual Product**2%
*“Fake as Hell”*
### **Top return reasons **
**Size-Overall**61%
**Length**9%
**Advertised Vs Actual Product**4%
**Chest Fit**3%
**Material Quality**3%
**Waist Fit**2%
**Zipper Quality**2%
**Sleeve Fit**2%
**Shape/Style**2%
**Value For Money**2%
## **Common questions**
- **Is stranger things costume profitable to sell on Amazon United States?**
- The niche generates $299K/yr across 58 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is -71.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the stranger things costume niche?**
- 23 brands and 43 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in stranger things costume?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 2.8%.
- **When does demand for stranger things costume peak?**
- Demand peaks in Oct–Nov; the busiest month runs 7.0× the quietest.
- **What does it cost to enter the stranger things costume niche?**
- Listings span $5.99–$59.05; the average listing price is $26.59 (sweet spot $15–$100). The average incumbent carries 855 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)