---
title: "Stick Umbrella — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/stick-umbrella"
last_updated: "2026-08-10T13:25:23.330Z"
locale: en
meta:
description: "Niche score 51/100 · $62K/yr market · 119K searches/yr · $31.35 avg price. A small market ($62K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $62K/yr market · 119K searches/yr · $31.35 avg price. A small market ($62K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Stick Umbrella — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **stick umbrella**
**Worth a look**
Shows a sweet-spot price point ($31.35 avg), but a small market ($62K/yr) keeps it on the watch list.
Market size 16Growth 55Conversion 21Competition 81Returns 49Price range 74Avg price 95Brand share 67Review moat 44Quality gap 43
**Avg price**
**Incredible****$31.35**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Good****$7.97–$123.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+27.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,080.27**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$62K**
$62K/yr · 119K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, stick umbrella is a $62K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stick umbrella market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$63K–$78K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#474**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **83%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**95**
**Top-5 brand share**
**65%**
Top 20: 98%
**Top-5 click share**
**34%**
Top 20: 71%
**Open market**
**31%**
- Totes19% - Wrzbest17% - SoulRain11% - Royal Walk10% - G4Free7% - Balios4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.7% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/stick-umbrella/trend)
## **Top stick umbrella search terms**
- **umbrella cane**18K/yr+45.8%0.9% conv. - **cane umbrella**14K/yr+44.2%1.2% conv. - **wooden umbrella**9K/yr+60.3%0.5% conv. - **umbrella with hook handle**11K/yr-9.5%1.3% conv. - **umbrella wood handle**10K/yr+27.9%2.0% conv. - **luxury umbrella**7K/yr+30.9%0.6% conv. - **wood umbrella**6K/yr+40.2%0.6% conv. - **walking stick umbrella**5K/yr+75.7%0.5% conv. - **umbrella with wooden handle**6K/yr+21.9%1.8% conv. - **wooden handle umbrella**7K/yr-4.6%1.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/stick-umbrella/search-terms)
## **Top stick umbrella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Totes Auto Open Water Repellent Stick Umbrella with Classic Wood J Hook Handle**Totes**$22.00**4.6★5,241 rev](https://www.amazon.com/dp/B005FOJAR0) [2**SoulRain 48 Black Umbrella Stick Windproof Large Umbrellas for Rain Automatic Open for 2 Persons Classic Wooden Handle Durable Travel & Wedding Vintage Cane Umbrella for Men & Women(Black)**SoulRain**$29.48**4.4★1,138 rev](https://www.amazon.com/dp/B07R8QHVWL) [3**2-in-1 Walking Sticks Umbrella - Windbreak Ribs Walking Cane Umbrella Lightweight Windproof Heavy-Duty Frame- Ideal Fathers Gift for Climbing Hiking Hanging Out on Raining**Wrzbest**$32.99**4.4★99 rev](https://www.amazon.com/dp/B0BBG4ZK3Y) [4**Royal Walk Large Umbrella for 2 Persons - 54 Inch Automatic Open Wind Resistant Fast Drying Strong 16 Ribs Travel 120cm**Royal Walk**$29.98**4.7★14,349 rev](https://www.amazon.com/dp/B06WGN5X92) [5**SoulRain Plaid Umbrella 16 Ribs 48 Stick Umbrella Auto Open Vintage Cane Big Umbrella With Classic Wood Handle Windproof Unbreakable Strong Wind Resistant Umbrellas Adult(Grid Navy)**SoulRain**$29.24**4.6★416 rev](https://www.amazon.com/dp/B0BGSCQHXW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Seniny Travel Umbrella with Carabiner Handle Automatic Windproof Large Umbrellas for Rain Portable Compact Umbrella with Reflective Strip Car Backpack UV Umbrellas for Sun Protection**Seniny**$17.89**531 rev1y ago](https://www.amazon.com/dp/B0F99GMY93) [**Luxurious Travel Folding Umbrella for Men Automatic Open/Close Crook Real Wooden J Handle Coating Layer Fabric Blocking/Portable Golf/Car Backpack/Rain Sun Anti UPF 50 UV Protection 99.9%**erised's bifrost**$22.69**61 rev1y ago](https://www.amazon.com/dp/B0D9CRGH1M) [**QWB TUMAAOTU Inverted Umbrella with Carabiner Handle Compact Wind Proof Umbrellas For Rain and Sun Protection Portable Reverse Folding Umbrella Car Umbrella for Women Men 10 Ribs (green)**QWB**$18.45**1,651 rev2y ago](https://www.amazon.com/dp/B0CL4NHS6X) [**AVIITI Walking Stick Umbrella Lightweight Non Slip Long Handle Design Windproof Umbrella Cane Great Gift for Men Women Great Red 98cm/38inch**AVIITI**$14.26**2 rev2y ago](https://www.amazon.com/dp/B0CCYJTBVW) [**ThreeH Long Umbrella with 14 Ribs 210T Oversized Canopy Large Stick Windproof Umbrella for Golf Travel Business with Solid Wooden Handle Yellow**ThreeH**$26.18**66 rev3y ago](https://www.amazon.com/dp/B0C4GHVVSH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Totes Auto Open Water Repellent Stick Umbrella with Classic Wood J Hook Handle**Totes**$24.59**4.6★**▲ 193%**](https://www.amazon.com/dp/B005FOJASO) [**AVIITI Walking Stick Umbrella Lightweight Non Slip Long Handle Design Windproof Umbrella Cane Great Gift for Men Women Great Red 98cm/38inch**AVIITI**$14.26**5.0★**▲ 146%**](https://www.amazon.com/dp/B0CCYJTBVW) [**Totes Auto Open Water Repellent Stick Umbrella with Classic Wood J Hook Handle**Totes**$24.66**4.6★**▲ 114%**](https://www.amazon.com/dp/B09SRXH29J) [**Walking Cane Umbrella for Taller Heavy Duty Stick Umbrella with Longer Carbon Fiber Cane Large Walking Stick Umbrella Crutch Umbrella - Ideal Gift for Night Hiking Rainy (Red Stripe Extra Long)**Wrzbest**$48.10**4.0★**▲ 80%**](https://www.amazon.com/dp/B0CSK568YB) [**Seniny Travel Umbrella with Carabiner Handle Automatic Windproof Large Umbrellas for Rain Portable Compact Umbrella with Reflective Strip Car Backpack UV Umbrellas for Sun Protection**Seniny**$17.89**4.5★**▲ 36%**](https://www.amazon.com/dp/B0F99GMY93)
**~~View all trending →~~**
## **What buyers say about stick umbrella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“the build quality is great”*
**Size-Overall**13%
*“is a very convenient size”*
**Strength**11%
*“The build is sturdy”*
**Ease Of Use**8%
*“Its easy to open and close”*
**Value For Money**6%
*“good value”*
**Design-Overall**5%
*“the design is beautiful”*
**Weather Proof**4%
*“Great for this weather”*
**Durability**4%
*“Very good, Take care of the things you buy and they will last”*
**Color**3%
*“Color is bright”*
**Portability**2%
*“It's handy to carry on walks”*
### **What buyers complain about **
**Durability**22%
*“Broke After First Use”*
**Quality-Overall**11%
*“Quality issue”*
**Ease Of Use**7%
*“wouldnt stay open”*
**Handle Quality**7%
*“the handle was coming off”*
**Size-Overall**6%
*“would not fit in my backpack”*
**Water Resistance**4%
*“not to be used under rain”*
**Value For Money**4%
*“Waste of money”*
**Strength**3%
*“BUT the stem is flimsy”*
**Color**3%
*“Color is slightly darker in real life than what it shows here”*
**Stitch/Finish/Polish**2%
*“Stitching is terrible”*
### **Top return reasons **
**Size-Overall**43%
**Weight Heavy**9%
**Color**7%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Functionality-Overall**4%
**Defective Material/Parts**4%
**Handle Quality**3%
**Quality-Overall**3%
**Strength**3%
## **Common questions**
- **Is stick umbrella profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 48 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +27.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the stick umbrella niche?**
- 23 brands and 95 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in stick umbrella?**
- Top complaints mined from reviews: Durability, Quality-Overall, Ease Of Use. The return rate is 3.1%.
- **When does demand for stick umbrella peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the stick umbrella niche?**
- Listings span $7.97–$123.27; the average listing price is $31.35 (sweet spot $15–$100). The average incumbent carries 2,080 reviews — the moat a new listing must climb.
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