---
title: "Steve Harvey Costume — $184K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/steve-harvey-costume"
last_updated: "2026-08-10T05:36:56.360Z"
locale: en
meta:
description: "Niche score 52/100 · $184K/yr market · 85K searches/yr · $22.15 avg price. Soft demand (-1.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $184K/yr market · 85K searches/yr · $22.15 avg price. Soft demand (-1.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Steve Harvey Costume — $184K/yr Amazon US Niche (2026) - Flapen"
---
# **steve harvey costume**
**Worth a look**
Shows a sweet-spot price point ($22.15 avg), but soft demand (-1.1% this quarter) keeps it on the watch list.
Market size 37Growth 24Conversion 86Competition 39Returns 25Price range 76Avg price 93Brand share 46Review moat 87Quality gap 86
**Avg price**
**Great****$22.15**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****268.89**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$4.88–$47.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$184K**
$184K/yr · 85K searches
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-1.1%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, steve harvey costume is a $184K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steve harvey costume market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$66K–$89K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#1,717**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**16%**
- Wavwavw27% - CARUHIF25% - IMDAET9% - Matiniy8% - EWOID8% - MealFlow Pro7% - Open — no brand owns it (8 brands, 16%)
## **Demand**
Weekly Amazon search volume, last 38 weeks — -1.1% search growth over the last 90 days.
10K6KSpike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/steve-harvey-costume/trend)
## **Top steve harvey costume search terms**
- **steve harvey costume**71K/yr+1.9%6.3% conv. - **steve harvey halloween costume**11K/yr-44.8%3.1% conv. - **steve harvey wig**3K/yr-24.0%3.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/steve-harvey-costume/search-terms)
## **Top steve harvey costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$18K15%$28K20%$37K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CARUHIF Mens 70s Disco Outfit Rainbow Suit Sequin Jacket and Pants Halloween Party Costume(Z2706BU 2XL)**CARUHIF**$46.09**4.4★649 rev](https://www.amazon.com/dp/B0C1N756RJ) [2**Wavwavw 5 Pieces Halloween Speaker Costume Include Brown Bald Cap Extended Microphone Mustache Eyebrows for Men Women Adults**Wavwavw**$19.23**4.0★70 rev](https://www.amazon.com/dp/B0F93R56CG) [3**Wavwavw 5 Pieces Halloween Costume Include Brown Bald Cap Microphone Mustache Eyebrows for Men Women Adults (Flesh Color Regular)**Wavwavw**$20.00**4.0★70 rev](https://www.amazon.com/dp/B0FQMRWW1M) [4**IMDAET Steve Cosplay Costume World Game Outfit Costume Halloween Set (S)**IMDAET**$34.81**4.0★17 rev](https://www.amazon.com/dp/B0F83KF4BC) [5**Matiniy 4 Pcs Halloween Costume Accessories Include Brown Bald Cap Stripe Tie Cap Net Mustache Eyebrows for Men Women Party Dress Up**Matiniy**$16.32**4.2★22 rev](https://www.amazon.com/dp/B0FJDB26W8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MealFlow Pro 6 Pieces Halloween Speaker Costume Include Brown Bald Cap Extended Microphone Mustache Eyebrows and Wig Hair Net for Men Women Adults Cosplay Costume and Masquerade**MealFlow Pro**$22.68**4 rev2mo ago](https://www.amazon.com/dp/B0GWQPQZWC) [**Boomtrader Strange Steve Harrington Cosplay Costume Hoodie Adult Men Halloween Party Cosplay Outfits Small**Boomtrader**$22.86**0 rev7mo ago](https://www.amazon.com/dp/B0G4LZ1ZSW) [**Wavwavw 5 Pieces Halloween Costume Include Brown Bald Cap Microphone Mustache Eyebrows for Men Women Adults (Flesh Color Regular)**Wavwavw**$20.00**70 rev10mo ago](https://www.amazon.com/dp/B0FQMRWW1M) [**Matiniy 4 Pcs Halloween Costume Accessories Include Brown Bald Cap Stripe Tie Cap Net Mustache Eyebrows for Men Women Party Dress Up**Matiniy**$16.32**22 rev12mo ago](https://www.amazon.com/dp/B0FJDB26W8) [**IMDAET Steve Cosplay Costume World Game Outfit Costume Halloween Set (S)**IMDAET**$34.81**17 rev1y ago](https://www.amazon.com/dp/B0F83KF4BC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MealFlow Pro 6 Pieces Halloween Speaker Costume Include Brown Bald Cap Extended Microphone Mustache Eyebrows and Wig Hair Net for Men Women Adults Cosplay Costume and Masquerade**MealFlow Pro**$22.68**3.9★**▲ 395%**](https://www.amazon.com/dp/B0GWQPQZWC) [**Boomtrader Strange Steve Harrington Cosplay Costume Hoodie Adult Men Halloween Party Cosplay Outfits Small**Boomtrader**$22.86**0.0★**▲ 395%**](https://www.amazon.com/dp/B0G4LZ1ZSW) [**IMDAET Steve Cosplay Costume World Game Outfit Costume Halloween Set (S)**IMDAET**$34.81**4.0★**▲ 393%**](https://www.amazon.com/dp/B0F83KF4BC) [**VEECOOCOS Life Aquatic with Steve Zissou Costume Mens Short Sleeve Work Uniform Outsuit-S**VEECOOCOS**$29.23**4.4★**▲ 391%**](https://www.amazon.com/dp/B09ZPHSMWH) [**CARUHIF Mens 70s Disco Outfit Rainbow Suit Sequin Jacket and Pants Halloween Party Costume(Z2707 XL)**CARUHIF**$47.99**4.4★**▲ 331%**](https://www.amazon.com/dp/B0BYVGXX6W)
**~~View all trending →~~**
## **What buyers say about steve harvey costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Great Value for the Money”*
**Adhesion/Stickiness**21%
*“we were impressed by the adhesive”*
**Assembly/Installation**13%
*“easy way to put together a recognizable character look without having to hunt down separate pieces”*
**Sweat Resistance**13%
*“Sweat proof lol”*
**Advertised Vs Actual Product**6%
*“it did the job”*
**Soft Feel**6%
*“The hair net was a nice touch”*
**Size-Overall**6%
*“fits a range of head sizes”*
**Stretchability/Expandability/Elasticity**3%
*“The bald cap has decent stretch”*
**Comfort-Overall**3%
*“The latex cap is comfortable enough for short term wear”*
**Quality-Overall**3%
*“are clearly novelty quality up close”*
### **What buyers complain about **
**Thickness**17%
*“Too thick and small”*
**Size-Overall**17%
*“Does not fit”*
**Quality-Overall**17%
*“Cheap”*
**Durability**14%
*“It is not something that can last forever”*
**Shape/Style**11%
*“Looks really ugly”*
**Advertised Vs Actual Product**11%
*“Not as advertised”*
**Color**6%
*“Was too big and too dark”*
**Ease Of Use**3%
*“it is a little hard to take off”*
### **Top return reasons **
**Size-Overall**56%
**Adhesion/Stickiness**7%
**Length**6%
**Advertised Vs Actual Product**6%
**Value For Money**4%
**Color**4%
**Waist Fit**2%
**Quality-Overall**2%
**Material Quality**2%
**Stretchability/Expandability/Elasticity**1%
## **Common questions**
- **Is steve harvey costume profitable to sell on Amazon United States?**
- The niche generates $184K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the steve harvey costume niche?**
- 14 brands and 15 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in steve harvey costume?**
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 5.1% — above our launch gate.
- **What does it cost to enter the steve harvey costume niche?**
- Listings span $4.88–$47.99; the average listing price is $22.15 (sweet spot $15–$100). The average incumbent carries 269 reviews — the moat a new listing must climb.
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