---
title: "Steelers Sweatshirt Women — $45K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/steelers-sweatshirt-women"
last_updated: "2026-08-10T02:16:20.824Z"
locale: en
meta:
description: "Niche score 37/100 · $45K/yr market · 64K searches/yr · $36.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $45K/yr market · 64K searches/yr · $36.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Steelers Sweatshirt Women — $45K/yr Amazon US Niche (2026) - Flapen"
---
# **steelers sweatshirt women**
**Skip it**
Soft demand (-87.3% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 0Conversion 25Competition 72Returns 13Price range 88Avg price 95Brand share 38Review moat 37Quality gap 63
**Avg price**
**Incredible****$36.15**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.13–$54.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,822.53**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****8.4%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$45K**
$45K/yr · 64K searches
**Growth**
**Bad****-87.3%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, steelers sweatshirt women is a $45K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steelers sweatshirt women market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$9K–$18K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#52,354**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **47%**
- **Out of stock**
- **17.6%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **222 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 100%
**Open market**
**18%**
- FOCO27% - Junk Food18% - Simapak12% - DAYLEA11% - Amazon Essentials7% - FAYALEQ7% - Open — no brand owns it (3 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 80 weeks — -87.3% search growth over the last 90 days.
6K4KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 51.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/steelers-sweatshirt-women/trend)
## **Top steelers sweatshirt women search terms**
- **steelers sweatshirt women**24K/yr-88.5%0.0% conv. - **steelers crewneck**11K/yr-85.6%0.0% conv. - **womens steelers sweatshirt**12K/yr-88.0%0.0% conv. - **steelers crewneck sweatshirt**11K/yr-85.9%0.5% conv. - **vintage steelers sweatshirt**6K/yr-87.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/steelers-sweatshirt-women/search-terms)
## **Top steelers sweatshirt women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DAYLEA Distressed Pittsburgh Football Retro Crewneck Sweatshirt Vintage College Sports Style Cozy Unisex Gameday Pullover (Sand Small)**DAYLEA**$29.97**0.0★0 rev](https://www.amazon.com/dp/B0G852CXLT) [2**FOCO NFL Womens Comfy Sweater Sweatshirt (US Alpha Small Regular Regular Pittsburgh Steelers)**FOCO**$48.17**4.5★55 rev](https://www.amazon.com/dp/B0DHPYN9LW) [3**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Purple Medium**Amazon Essentials**$11.13**4.5★41,564 rev](https://www.amazon.com/dp/B08X2D5S58) [4**FAYALEQ Football Sweatshirts for Women Game Day Long Sleeve Shirts Football Graphic Pullover Sweatshirt Crewneck Casual Tops**FAYALEQ**$15.49**4.4★210 rev](https://www.amazon.com/dp/B0FVXDXH3D) [5**FOCO NFL Womens Comfy Sweater Sweatshirt (US Alpha X-Large Regular Regular Pittsburgh Steelers)**FOCO**$47.78**4.5★55 rev](https://www.amazon.com/dp/B0DHPW4K6D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DAYLEA Distressed Pittsburgh Football Retro Crewneck Sweatshirt Vintage College Sports Style Cozy Unisex Gameday Pullover (Sand Small)**DAYLEA**$29.97**0 rev7mo ago](https://www.amazon.com/dp/B0G852CXLT) [**FAYALEQ Football Sweatshirts for Women Game Day Long Sleeve Shirts Football Graphic Pullover Sweatshirt Crewneck Casual Tops**FAYALEQ**$15.49**210 rev9mo ago](https://www.amazon.com/dp/B0FVXDXH3D) [**Junk Food NFL Womens Pittsburgh Steelers Block Crop Hoodie - Signature Series Heather Grey/Black Small**Junk Food**$54.65**1 rev9mo ago](https://www.amazon.com/dp/B0DK5K7GF5) [**Football Sweatshirt Women Game Day Sweatshirts Football Team Fans Pullover Shirt Graphic Long Sleeve Gift Tops Light Grey Medium**KOMilesoon**$21.69**9 rev10mo ago](https://www.amazon.com/dp/B0FR9Y2XY2) [**FOCO NFL Womens Comfy Sweater Sweatshirt (US Alpha Small Regular Regular Pittsburgh Steelers)**FOCO**$48.17**55 rev1y ago](https://www.amazon.com/dp/B0DHPYN9LW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Junk Food NFL Womens Pittsburgh Steelers Kickoff Crew - Signature Series Sugar Large**Junk Food**$43.90**5.0★**▲ 464%**](https://www.amazon.com/dp/B0D74HXC9K) [**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Purple Medium**Amazon Essentials**$11.13**4.5★**▲ 429%**](https://www.amazon.com/dp/B08X2D5S58) [**Football Sweatshirt Women Game Day Sweatshirts Football Team Fans Pullover Shirt Graphic Long Sleeve Gift Tops Light Grey Medium**KOMilesoon**$21.69**2.5★**▲ 389%**](https://www.amazon.com/dp/B0FR9Y2XY2) [**Junk Food NFL Womens Pittsburgh Steelers Block Crop Hoodie - Signature Series Heather Grey/Black Small**Junk Food**$54.65**5.0★**▲ 376%**](https://www.amazon.com/dp/B0DK5K7GF5) [**Womens City Football Classic Athletic Fleece Sweatshirts Hoodie Pullover - Black & Yellow (Size: S)**Simapak**$29.40**4.8★**▲ 333%**](https://www.amazon.com/dp/B0BG645CQC)
**~~View all trending →~~**
## **What buyers say about steelers sweatshirt women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Good quality for the price”*
**Value For Money**25%
*“Good value”*
**Comfort-Overall**8%
*“Comfortable, warm, and great value”*
**Warmth**8%
*“warm”*
**Soft Feel**4%
*“Soft and comfortable for daily wear”*
**Size-Overall**4%
*“Fits well”*
**Durability**4%
*“It has held up well after washing”*
**Design-Overall**4%
*“I absolutely love the unique v neck design”*
**Shrinkage Resistance**4%
*“doesn't shrink in the dryer”*
**Color**4%
*“The colors are bold and bright and doesn't fade”*
### **What buyers complain about **
**Size-Overall**39%
*“Better order a size up”*
**Hard Feel**33%
*“rough inner material”*
**Shrinkage Resistance**6%
*“The only downgrade I observed was it shrinks a little after first wash”*
### **Top return reasons **
**Size-Overall**45%
**Color**12%
**Sleeve Fit**7%
**Shoulder Fit**6%
**Advertised Vs Actual Product**5%
**Thin**5%
**Waist Fit**3%
**Arm Fit**3%
**Chest Fit**2%
**Material Quality**2%
## **Common questions**
- **Is steelers sweatshirt women profitable to sell on Amazon United States?**
- The niche generates $45K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -87.3%. Flapen's verdict: Skip it (37/100).
- **How competitive is the steelers sweatshirt women niche?**
- 9 brands and 11 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in steelers sweatshirt women?**
- Top complaints mined from reviews: Size-Overall, Hard Feel, Shrinkage Resistance. The return rate is 8.4% — above our launch gate.
- **When does demand for steelers sweatshirt women peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 51.5× the quietest.
- **What does it cost to enter the steelers sweatshirt women niche?**
- Listings span $11.13–$54.65; the average listing price is $36.15 (sweet spot $15–$100). The average incumbent carries 2,823 reviews — the moat a new listing must climb.
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