---
title: "Star Wars — $895K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/star-wars"
last_updated: "2026-08-10T15:13:44.916Z"
locale: en
meta:
description: "Niche score 46/100 · $895K/yr market · 6.9M searches/yr · $22.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $895K/yr market · 6.9M searches/yr · $22.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Star Wars — $895K/yr Amazon US Niche (2026) - Flapen"
---
# **star wars**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 76Growth 74Conversion 7Competition 8Returns 91Price range 76Avg price 94Brand share 0Review moat 37Quality gap 20
**Avg price**
**Great****$22.41**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$895K**
$895K/yr · 6.9M searches
**Price range**
**Great****$7.51–$39.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+59.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,780.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, star wars is a $895K/yr Amazon United States market (6.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **star wars market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.3M–$1.8M**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#297**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- STAR WARS50% - Amazon Essentials22% - Enso Rings14% - Owala12% - Disney3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +59.2% search growth over the last 90 days.
700K500KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 5.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/star-wars/trend)
## **Top star wars search terms**
- **star wars**5.9M/yr+59.0%0.1% conv. - **starwars**686K/yr+67.7%0.1% conv. - **star wars toy**67K/yr+43.0%0.0% conv. - **star wars toys for boys 6-8**75K/yr+11.5%0.0% conv. - **star wars toys for boys age 8-12**36K/yr+17.4%0.0% conv. - **star wars deals**9K/yr+494.7%0.0% conv. - **starwar toys**15K/yr+55.9%0.0% conv. - **adult star wars toys**10K/yr+196.6%0.0% conv. - **starwars toys for boys 6-8**15K/yr+48.5%0.0% conv. - **star wars toys for kids**13K/yr+38.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/star-wars/search-terms)
## **Top star wars products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$134K30%$268K45%$403K60%$537K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**STAR WARS Chewbacca Darth Vader R2-D2 Faces 5 Pack Ankle Socks**STAR WARS**$10.80**4.8★1,018 rev](https://www.amazon.com/dp/B07K868C64) [2**Enso Rings Star Wars Lightsaber DualTone Silicone Rings - Lightsaber-Inspired Rings - Comfortable Contour Fit - Darth Vaders Lightsaber - Black Pearl/Ruby - Size 11**Enso Rings**$39.49**4.6★1,381 rev](https://www.amazon.com/dp/B0FZDXMWTZ) [3**Amazon Essentials Disney | Marvel | Star Wars Mens Regular-Fit Short Sleeve Cotton Pique Polo Shirt Pack of 2 2-pack Star Wars Vader Icons X-Large**Amazon Essentials**$18.50**4.6★861 rev](https://www.amazon.com/dp/B09G398YLT) [4**Owala Star Wars FreeSip Insulated Stainless Steel Water Bottle with Straw for Sports and Travel BPA-Free 24-Ounce Darth Vader**Owala**$34.06**4.7★15,472 rev](https://www.amazon.com/dp/B0B3JRPB9L) [5**Amazon Essentials Disney | Marvel | Star Wars Boys Short-Sleeve Pique Collared Polo Shirts Pack of 2 Star Wars Vader Small**Amazon Essentials**$7.51**4.7★376 rev](https://www.amazon.com/dp/B09R9NBD9N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Owala Star Wars FreeSip Sway Insulated Stainless Steel Water Bottle with Two-Way Spout Built-In Straw and Bucket Handle Made for Travel School and Sports 30oz BPA Free Leak Proof Darth Vader**Owala**$39.23**457 rev2mo ago](https://www.amazon.com/dp/B0GTYJXMT7) [**Enso Rings Star Wars Lightsaber DualTone Silicone Rings - Lightsaber-Inspired Rings - Comfortable Contour Fit - Darth Vaders Lightsaber - Black Pearl/Ruby - Size 11**Enso Rings**$39.49**1,381 rev8mo ago](https://www.amazon.com/dp/B0FZDXMWTZ) [**Amazon Essentials Disney | Marvel | Star Wars Boys Short-Sleeve Pique Collared Polo Shirts Pack of 2 Star Wars Vader Small**Amazon Essentials**$7.51**376 rev3y ago](https://www.amazon.com/dp/B09R9NBD9N) [**Owala Star Wars FreeSip Insulated Stainless Steel Water Bottle with Straw for Sports and Travel BPA-Free 24-Ounce Darth Vader**Owala**$34.06**15,472 rev4y ago](https://www.amazon.com/dp/B0B3JRPB9L) [**Amazon Essentials Disney | Marvel | Star Wars Mens Regular-Fit Short Sleeve Cotton Pique Polo Shirt Pack of 2 2-pack Star Wars Vader Icons X-Large**Amazon Essentials**$18.50**861 rev4y ago](https://www.amazon.com/dp/B09G398YLT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Owala Star Wars FreeSip Sway Insulated Stainless Steel Water Bottle with Two-Way Spout Built-In Straw and Bucket Handle Made for Travel School and Sports 30oz BPA Free Leak Proof Darth Vader**Owala**$39.23**4.8★**▲ 61%**](https://www.amazon.com/dp/B0GTYJXMT7) [**Amazon Essentials Disney | Marvel | Star Wars Mens Regular-Fit Short Sleeve Cotton Pique Polo Shirt Pack of 2 2-pack Star Wars Vader Icons Large**Amazon Essentials**$19.50**4.6★**▲ 60%**](https://www.amazon.com/dp/B09G3FCZ1H) [**Amazon Essentials Disney | Marvel | Star Wars Boys Short-Sleeve Pique Collared Polo Shirts Pack of 2 Star Wars Vader Small**Amazon Essentials**$7.51**4.7★**▲ 60%**](https://www.amazon.com/dp/B09R9NBD9N) [**Enso Rings Star Wars Lightsaber DualTone Silicone Rings - Lightsaber-Inspired Rings - Comfortable Contour Fit - Darth Vaders Lightsaber - Black Pearl/Ruby - Size 11**Enso Rings**$39.49**4.6★**▲ 54%**](https://www.amazon.com/dp/B0FZDXMWTZ) [**Amazon Essentials Disney | Marvel | Star Wars Mens Regular-Fit Short Sleeve Cotton Pique Polo Shirt Pack of 2 2-pack Star Wars Vader Icons X-Large**Amazon Essentials**$18.50**4.6★**▲ 24%**](https://www.amazon.com/dp/B09G398YLT)
**~~View all trending →~~**
## **What buyers say about star wars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Design-Overall**23%
*“Very Cute Design”*
**Quality-Overall**22%
*“Great quality, great price, and shipping was fast”*
**Advertised Vs Actual Product**10%
*“Looks just as pictured”*
**Leak-Proof**7%
*“doesn't leak”*
**Gifting Purpose**6%
*“Gift”*
**Size-Overall**6%
*“Fits perfect in car cup holder”*
**Temperature Retention**5%
*“can keep ice all day long”*
**Value For Money**4%
*“Great value for your money”*
**Durability**3%
*“durable”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Durability**22%
*“Broke”*
**Size-Overall**22%
*“Sizing is difficult”*
**Advertised Vs Actual Product**8%
*“the picture online WAS different”*
**Value For Money**7%
*“Not worth the price”*
**Leak-Proof**6%
*“it is leaking water now”*
**Handle Quality**3%
*“The handle to carry it is not the greatest comfort wise”*
**Temperature Control**3%
*“doesnt keep the drink cold very long two star”*
**Adhesion/Stickiness**3%
*“It sticks all the time”*
**Allergies**2%
*“kinda itchy for him”*
**Weight Heavy**2%
*“Nice gift just heavy”*
### **Top return reasons **
**Size-Overall**39%
**Value For Money**9%
**Advertised Vs Actual Product**6%
**Color**6%
**Length**6%
**Material Quality**3%
**Scratch Resistance**3%
**Quality-Overall**3%
**Feet Fit**3%
**Leak-Proof**2%
## **Common questions**
- **Is star wars profitable to sell on Amazon United States?**
- The niche generates $895K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +59.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the star wars niche?**
- 5 brands and 19 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in star wars?**
- Top complaints mined from reviews: Durability, Size-Overall, Advertised Vs Actual Product. The return rate is 1.2%.
- **When does demand for star wars peak?**
- Demand peaks in Jun–Nov–Dec; the busiest month runs 5.4× the quietest.
- **What does it cost to enter the star wars niche?**
- Listings span $7.51–$39.49; the average listing price is $22.41 (sweet spot $15–$100). The average incumbent carries 2,780 reviews — the moat a new listing must climb.
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