---
title: "Star Wars Mask — $96K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/star-wars-mask"
last_updated: "2026-08-10T11:18:30.378Z"
locale: en
meta:
description: "Niche score 53/100 · $96K/yr market · 97K searches/yr. Prices mostly outside the sweet spot ($6.50–$406.71) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $96K/yr market · 97K searches/yr. Prices mostly outside the sweet spot ($6.50–$406.71) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Star Wars Mask — $96K/yr Amazon US Niche (2026) - Flapen"
---
# **star wars mask**
**Worth a look**
Shows a sweet-spot price point ($54.50 avg), but prices mostly outside the sweet spot ($6.50–$406.71) keeps it on the watch list.
Market size 24Growth 87Conversion 23Competition 84Returns 38Price range 21Avg price 92Brand share 29Review moat 71Quality gap 55
**Avg price**
**Great****$54.50**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+90.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Review moat**
**Good****658**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$96K**
$96K/yr · 97K searches
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$6.50–$406.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, star wars mask is a $96K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **star wars mask market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$109K–$136K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#2,858**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **56%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**216**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 72%
**Open market**
**10%**
- STAR WARS56% - Unique21% - Karc4% - Jazwares4% - Sun-Staches3% - Fun Costumes3% - Open — no brand owns it (9 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +90.3% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Oct, Nov, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/star-wars-mask/trend)
## **Top star wars mask search terms**
- **star wars mask**54K/yr+87.6%1.6% conv. - **star wars masks**20K/yr+118.8%3.5% conv. - **star wars mask adult**10K/yr+67.1%1.5% conv. - **star wars masks for kids**7K/yr+50.8%3.9% conv. - **star wars helmet kids**6K/yr+99.2%0.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/star-wars-mask/search-terms)
## **Top star wars mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Unique Star Wars Masks & Button | Pack of 16 | Party Decorations | Birthday Decorations | Party Favors**Unique**$9.93**4.7★415 rev](https://www.amazon.com/dp/B0BKMT12JH) [2**Unique Star Wars Party Favors and Birthday Decorations - Star Wars Masks - Officially Licensed (16)**Unique**$8.95**4.2★65 rev](https://www.amazon.com/dp/B0GJ17PWP2) [3**STAR WARS The Mandalorian Electronic Mask with Phrases & Sound Effects Costume for Kids Toys for Boys & Girls Ages 5+**STAR WARS**$24.35**4.8★49 rev](https://www.amazon.com/dp/B0FCYV7VGQ) [4**STAR WARS Mandalorian & Darth Vader Masks 2-Pack Roleplay Toys Costume for Kids Toys for Boys & Girls Ages 5+**STAR WARS**$19.50**4.4★81 rev](https://www.amazon.com/dp/B0DVCG631M) [5**STAR WARS Boba Fett Electronic Mask with Sound Effects Toys for 5 Year Old Boys and Girls**STAR WARS**$27.75**4.6★403 rev](https://www.amazon.com/dp/B0B2F3JVM8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**STAR WARS The Mandalorian Electronic Mask with Phrases & Sound Effects Costume for Kids Toys for Boys & Girls Ages 5+**STAR WARS**$24.35**49 rev3mo ago](https://www.amazon.com/dp/B0FCYV7VGQ) [**Unique Star Wars Party Favors and Birthday Decorations - Star Wars Masks - Officially Licensed (16)**Unique**$8.95**65 rev5mo ago](https://www.amazon.com/dp/B0GJ17PWP2) [**STAR WARS Chewbacca Costume I Am Chewie Adult T-Shirt (Brown Large)**STAR WARS**$22.26**7 rev5mo ago](https://www.amazon.com/dp/B07GSF2FRX) [**Adult Star Wars Authentic Chewbacca Costume with Mask Gloves and Bandolier Cosplay Outfit for Halloween Large/X-Large**Fun Costumes**$398.21**1 rev10mo ago](https://www.amazon.com/dp/B0FPPKGK5M) [**NF ORANGE 12pcs Galaxy Wars Birthday Party Masks Galaxy Wars Party Supplies for Role Playing Birthday Dress Up Props**NF ORANGE**$13.27**7 rev11mo ago](https://www.amazon.com/dp/B0FLXVCGXS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**STAR WARS Chewbacca Costume I Am Chewie Adult T-Shirt (Brown Large)**STAR WARS**$22.26**4.2★**▲ 187%**](https://www.amazon.com/dp/B07GSF2FRX) [**Adult Star Wars Authentic Chewbacca Costume with Mask Gloves and Bandolier Cosplay Outfit for Halloween Large/X-Large**Fun Costumes**$398.21**5.0★**▲ 183%**](https://www.amazon.com/dp/B0FPPKGK5M) [**STAR WARS The Mandalorian Electronic Mask with Phrases & Sound Effects Costume for Kids Toys for Boys & Girls Ages 5+**STAR WARS**$24.35**4.8★**▲ 176%**](https://www.amazon.com/dp/B0FCYV7VGQ) [**Star Wars Adult Darth Vader Mask Mens Halloween Costume Helmet Accessory - Officially Licensed Standard**Jazwares**$20.08**4.3★**▲ 168%**](https://www.amazon.com/dp/B09Y68HLS2) [**STAR WARS Chewbacca Darth Vader R2-D2 Faces 5 Pack Ankle Socks**STAR WARS**$10.81**4.8★**▲ 155%**](https://www.amazon.com/dp/B07K868C64)
**~~View all trending →~~**
## **What buyers say about star wars mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Great Variety For A Great Value”*
**Size-Overall**14%
*“Fits my face perfectly”*
**Value For Money**10%
*“Worth the money”*
**Fun/Entertainment Experience**9%
*“So much fun”*
**Collectibles**6%
*“Excellent value for what will become a nice addition to my SW collection”*
**Gifting Purpose**4%
*“Fun gift”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Durability**4%
*“it usually doesnt break”*
**Display-Overall**3%
*“Great Display piece”*
**Comfort-Overall**3%
*“Very comfortable”*
### **What buyers complain about **
**Size-Overall**23%
*“Runs small”*
**Value For Money**7%
*“Absolute waste of money”*
**Comfort-Overall**7%
*“Cheap and uncomfortable”*
**Quality-Overall**4%
*“WAY overpriced for the quality”*
**Product Condition**3%
*“Open box not new”*
**Ease Of Use**2%
*“hard to see”*
**Audio Quality**2%
*“sound quality is awful”*
**Strap/String Quality**2%
*“One thing I didnt appreciate was two of the masks had strings that were undone”*
**Thickness**2%
*“Its thick,”*
**Stretchability/Expandability/Elasticity**2%
*“Several mask the elastic was already broken on and not useable”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Quality-Overall**4%
**Product Condition**4%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Material Quality**3%
**Scratch Resistance**3%
**Battery Inclusion**2%
## **Common questions**
- **Is star wars mask profitable to sell on Amazon United States?**
- The niche generates $96K/yr across 50 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +90.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the star wars mask niche?**
- 15 brands and 216 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in star wars mask?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Comfort-Overall. The return rate is 3.9%.
- **When does demand for star wars mask peak?**
- Demand peaks in May–Oct–Nov–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the star wars mask niche?**
- Listings span $6.50–$406.71; the average listing price is $54.50 (sweet spot $15–$100). The average incumbent carries 658 reviews — the moat a new listing must climb.
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